Marketing isn't what it used to be—especially with AI in the driver's seat.
In this episode, Navin Shetty - host of The PowerTalk Show, sits down with Joel Keith, CEO of ASP, a full-service digital marketing agency helping local businesses scale with strategy, content, and AI-powered insights.
Topics Covered:
✅Why content strategies must shift for AI-generated search
✅The tools ASP is testing to track GEO (Generative Engine Optimization)
✅The right way to use ChatGPT & Claude for content that matches brand tone
✅How Joel plans to invest in the very businesses he markets
Whether you're a small business owner, marketer, or digital strategist—this conversation is a must-watch.
Want to be a guest on The PowerTalk Show? Send Navin Shetty a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/17479839377914791fdd73d72
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#NavinShetty #PowerTalkShow #JoelKeith #ASPagency #LocalSEO #GenerativeSearch #AIMarketing #DigitalGrowth #podmatch #SmallBusinessStrategy
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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