The Private Practice Success Podcast

In this episode 68, Gerda challenges one of the most common assumptions in private practice and reveals the often overlooked driver of sustainable growth, profitability, and client experience, being your admin team.

While most practice owners focus on increasing fees, hiring more clinicians, or ramping up marketing, Gerda unpacks why none of these strategies will deliver consistent results without a high-performing front desk team s...

In Episode 67, Gerda dives into the art of networking for allied health practice owners, so if walking into a room full of strangers feels like your worst nightmare, then this is most certainly is the episode for you. 

As a self-proclaimed introvert, Gerda shares her own experiences and frameworks for connecting with referral sources in a way that feels authentic, outcome-focused, and completely non-salesy.

In this Episode, you will ...

In Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”.

Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing.

So, if you’ve ever wondered why being qualified, experienced, and trustworthy isn’t enough...

Irrespective of whether you’re a solo or a group practice owner, uncertainty is part of the allied health business landscape.  Cue funding changes, policy shifts, a lingering cost of living crisis and the multitude of unexpected curveballs life throws your way. 

This episode isn’t about theory - it’s a practical, real-world guide to leading yourself and your team when the path ahead is foggy and the stakes feel high. 

In this Episode...

In Episode 64, Gerda unpacks a truth every private practice owner needs to hear: It really does take a village to build a sustainable, thriving business. If you’ve ever felt like you’re carrying the weight of your practice on your own shoulders,  juggling clinicians, being the CEO, HR, bookkeeper, and everything in between, this episode is your permission (and blueprint) to stop going it alone.

Gerda shares how the right support tea...

In Episode 63, Gerda gets real about a dilemma so many private practice owners face in that is: More Clients, More Team... But Less Freedom.

If you started your practice for flexibility and freedom, but now find yourself with a bigger team, a fuller diary, and even less time and headspace than before, then this episode is for you. 

Gerda unpacks why simply adding more clients and hiring more clinicians doesn’t automatically create th...

In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months.

Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being pushy, or doing things that feel misaligned. Instead...

In Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration.

If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you. 

Gerda breaks down why most practice owners are playing remuneration roul...

In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base. 

Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not enou...

In Episode 59, Gerda dives into something every clinician cares about, being how to deliver a 10/10 client session - every single time.

This is important because although the actual session is only one part of the broader client experience and client journey, it’s the part that the client remembers most saliently. 

In a market where competition is increasing and tech and AI are becoming more common, the quality of the human experienc...

In Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice.

If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build a group practice that actually works.

Gerda unpacks t...

In Episode 57, Gerda busts the  first 5 of the 10 Biggest Myths about Group Private Practice.

Why? Because right now there is so much misinformation floating around in the allied health industry and it’s keeping incredibly capable clinicians and practice owners stuck, overwhelmed, and on track to burnout.

If you’ve ever considered building a group practice (or you’re already in one and quietly thinking, what the hell have I done?) th...

In Episode 56, Gerda tackles one of the most common and probably most frustrating challenges in allied health private practice being: when it feels like your team sucks!

With her trademark honesty (and a little humour), Gerda unpacks why nine times out of ten it’s not your people who are the problem - it’s the way they’re being managed and led. 

This episode is an important invitation to look in the mirror, take ownership, and fix th...

In Episode 55, Gerda gets real about what’s holding so many practice owners back from building the self-running business they dream of. 

With her signature honesty and a dose of tough love, she unpacks the three big reasons most practice owners never achieve true freedom and why it’s not about working harder, hiring more, or just wishing things were different.

Gerda shares her own journey to a self-running practice and explains what ...

In Episode 54, Gerda reveals why January - not December - is the secret weapon for smart, sustainable business planning in private practice. She shares her own experience of ditching frazzled “December brain” for the clarity and creativity that only a well-rested January can bring.

You’ll discover why most practice owners start the year already behind, how reaction mode keeps you stuck, and why planning all by yourself rarely works....

In Episode 53, Gerda strips private practice back to basics and reminds us that simplicity is often the secret to success. 

Inspired by the iconic “For Dummies” series, Gerda uses humour and real talk to break down what actually matters in running a thriving group practice (no complicated jargon or overwhelming checklists required).

You’ll discover the three essential elements every private practice needs, how they work together, and...

In Episode 52, Gerda unpacks the three core reasons why your diary is still not full and why “just do more marketing” is almost never the whole answer. 

Whether you run a solo practice or a growing group practice, empty appointment slots create stress, cash flow pressure, and, over time, burnout. This episode is all about diagnosing the real problems, so you can finally fix them.

More specifically, Gerda walks you through the full cl...

In episode 51, Gerda dives into one of her favourite and most transformative topics, being how proper business planning, done the allied health way, sets thriving practice owners apart from those stuck in constant catch-up mode. 

Gerda unpacks why generic planning systems just don’t work for the realities of private practice, and shares a practical, values-driven approach that brings calm, clarity, and momentum to your business.

You’...

In Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner. 

From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real stories, the real emotions, and the important lessons...