The Private Practice Success Podcast

In Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads.

More and more practice owners are asking the same question…. 

“Are Google Ads actually worth it?” 

This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads can be an incredibly EFFE...

In Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore.

Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing. 

Or ...

In Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is:

Where do I Find NEW Clients…? (Yes, NEW in capital letters.)

This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked... 

“How do companies currently advert...

In Episode 71, Gerda breaks down two financial concepts that practice owners often confuse, and how that misunderstanding can quietly sabotage your pricing, team pay decisions, and long-term sustainability.

She unpacks the difference between “Contributions to OPEX” and “Profit” and why knowing the distinction can transform the way you run your business, especially in the current economic climate.

In this Episo...

In Episode 70, Gerda tackles a question so many practice owners wonder about but almost nobody talks about out loud: How Much Should I Pay Myself as the Practice Owner…? 

This episode was sparked by a brave (and very real) question Gerda was asked recently and while it can feel uncomfortable to talk about, it's a very important conversation to have. 

In this insightful conversation, Gerda shares what she’s seen...

In Episode 69, Gerda invites you to pause, reflect, and take a hard but necessary look at the first quarter of this calendar year. If January started with big intentions but you have since found yourself pulled back into the day-to-day of clients, team challenges, and everything else going on, this episode is for you. 

Gerda holds up the mirror and walks you through a powerful Quarter 1 audit to help you get honest about what&r...

In this episode 68, Gerda challenges one of the most common assumptions in private practice and reveals the often overlooked driver of sustainable growth, profitability, and client experience, being your admin team.

While most practice owners focus on increasing fees, hiring more clinicians, or ramping up marketing, Gerda unpacks why none of these strategies will deliver consistent results without a high-performing front desk team s...

In Episode 67, Gerda dives into the art of networking for allied health practice owners, so if walking into a room full of strangers feels like your worst nightmare, then this is most certainly is the episode for you. 

As a self-proclaimed introvert, Gerda shares her own experiences and frameworks for connecting with referral sources in a way that feels authentic, outcome-focused, and completely non-salesy.

In this Episode, you ...

In Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”.

Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing.

So, if you’ve ever wondered why being qualified, experience...

Irrespective of whether you’re a solo or a group practice owner, uncertainty is part of the allied health business landscape.  Cue funding changes, policy shifts, a lingering cost of living crisis and the multitude of unexpected curveballs life throws your way. 

This episode isn’t about theory - it’s a practical, real-world guide to leading yourself and your team when the path ahead is foggy and the stake...

In Episode 64, Gerda unpacks a truth every private practice owner needs to hear: It really does take a village to build a sustainable, thriving business. If you’ve ever felt like you’re carrying the weight of your practice on your own shoulders,  juggling clinicians, being the CEO, HR, bookkeeper, and everything in between, this episode is your permission (and blueprint) to stop going it alone.

Gerda shares how the ...

In Episode 63, Gerda gets real about a dilemma so many private practice owners face in that is: More Clients, More Team... But Less Freedom.

If you started your practice for flexibility and freedom, but now find yourself with a bigger team, a fuller diary, and even less time and headspace than before, then this episode is for you. 

Gerda unpacks why simply adding more clients and hiring more clinicians doesn’t automaticall...

In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months.

Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being pushy, or doing things that feel misalig...

In Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration.

If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you. 

Gerda breaks down why most practice owners are playing remuneration roulett...

In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base. 

Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not en...

In Episode 59, Gerda dives into something every clinician cares about, being how to deliver a10/10 client session - every single time.

This is important because although the actual session is only one part of the broader client experience and client journey, it’s the part that the client remembers most saliently. 

In a market where competition is increasing and tech and AI are becoming more common, the quality of the human...

In Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice.

If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build a group practice that actually works.

Gerda unp...

In Episode 57, Gerda busts the  first 5 of the 10 Biggest Myths about Group Private Practice.

Why? Because right now there is so much misinformation floating around in the allied health industry and it’s keeping incredibly capable clinicians and practice owners stuck, overwhelmed, and on track to burnout.

If you’ve ever considered building a group practice (or you’re already in one and quietly thinking, what th...

In Episode 56, Gerda tackles one of the most common and probably most frustrating challenges in allied health private practice being: when it feels like your team sucks!

With her trademark honesty (and a little humour), Gerda unpacks why nine times out of ten it’s not your people who are the problem - it’s the way they’re being managed and led. 

This episode is an important invitation to look in the mirror, tak...