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May 19, 2025 52 mins

Guest: Mason Littlejohn (@mason)

Mason Littlejohn isn’t just one of the best media buyers in the world—he’s the guy I trusted to take our ad spend from zero to multi-6-figures a month. From spending $1.5M in a single day to helping over 100 brands scale through his coaching program, Mason’s story is wild—and way deeper than just ROAS and CPMs.

In this episode, we’re talking:

  • How he scaled Ruggable from $1M to $500M+ in revenue

  • The reality of spending hundreds of thousands per day on ads

  • Why therapy and EMDR were the turning point for real growth

  • Masculinity, responsibility, and what it means to be a “profitable husband”

  • How he and Tay made the decision not to work together—and why it works

  • The long game: using ads to self-fund his dream of building a luxury fashion house

It’s raw. It’s vulnerable. And it’s not your average ad bro story.

 

🔗 Connect with Mason:
@mason

 

👤 Learn more about Willow Kaii: willowkaii.com

📲 Follow the journey: Instagram | TikTok | X | Youtube

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