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April 10, 2025 • 28 mins

Aryn Van Dyke is a book marketing expert and the founder of Book Rockstar, specializing in LinkedIn marketing strategies for authors. With extensive experience helping both fiction and nonfiction writers leverage LinkedIn as a powerful platform for book promotion, Aryn has developed proven methods for building professional networks, crafting engaging content, and connecting authors with their target audiences. Despite LinkedIn's reputation as a purely professional platform, Aryn demonstrates how authors can transform it into a dynamic marketing channel that drives book sales, speaking engagements, and business opportunities.


In this episode:

  • Why LinkedIn is valuable for authors, especially nonfiction writers
  • How fiction authors can also leverage LinkedIn effectively
  • Creating a strategy to connect with niche audiences
  • Optimizing your LinkedIn profile to showcase your book
  • Content formats that drive engagement and visibility
  • Networking techniques for building valuable connections
  • Tools and resources to streamline your LinkedIn marketing
  • Common mistakes authors make on the platform
  • Working with a LinkedIn marketing specialist


Resources mentioned:


Book Recommendations:


Connect with Aryn Van Dyke:


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