Chris Benetti is the founder of Smart Author Media and a book funnel marketing expert who has sold over 55,000 books for his clients. Specializing in self-liquidating book funnels and Facebook advertising, Chris helps authors turn their books into profitable lead generation tools that feed into higher-ticket offers and services. His agency focuses exclusively on the Meta suite (Facebook and Instagram) and has generated over $750,000 in revenue for clients while spending $250,000 on ads. Chris's systematic approach combines detailed funnel strategy, conversion rate optimization, and creative testing to help authors build sustainable book-based businesses rather than just selling individual books.
In this episode:
- Understanding self-liquidating book funnels and how they pay for themselves
- Why books rarely make profit on their own and need strategic backend offers
- Building effective book sales pages with headlines, social proof, and bonuses
- Order bump strategies that convert 40-50% of book buyers
- Two-step order forms for lead capture and remarketing opportunities
- Upsell sequences that solve problems created by the book content
- Facebook advertising strategies focused on creative testing over targeting
- The ASCET framework for systematic ad testing and optimization
- Case study: Nigel Moore's 10X ROI with free book funnel strategy
- Why books should serve business purposes, not just generate book sales
- Conversion rate benchmarks and key metrics for funnel optimization
- The importance of having backup offers and multiple ad creatives ready
Resources mentioned:
- Smart Author Media free resource page: https://smartauthormedia.com/resources
- Meta advertising suite
- Two-step order form systems
- ChatGPT: https://openai.com/index/chatgpt/
- GoHighLevel: https://www.gohighlevel.com/
- Kartra: https://kartra.com/
- Kajabi: https://kajabi.com/
- ClickFunnels: https://www.clickfunnels.com/
- Book funnel templates
- Ad copy swipe files
Book Recommendations:
- Strategic business and systems books
- System distillation books
Connect with Chris Benetti:
- Website: https://smartauthormedia.com/
- Facebook: https://www.facebook.com/itsbenetti/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/
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