Damon Courtney is the creator of BookFunnel, a platform that helps authors deliver digital books to readers and build marketing funnels. A former self-published fantasy author who published a trilogy in 2011, Damon created BookFunnel to solve the problem of easily delivering free books to readers' devices. What started as a simple solution for getting ebooks onto Kindles has evolved into a comprehensive platform that now delivers approximately 150,000 books per day and offers tools for author collaboration, group promotions, and building reader relationships.
In this episode:
- What a book funnel is and how it differs from traditional marketing
- The reader journey from discovery to becoming a superfan
- How to create effective reader magnets and lead capture systems
- Using group promotions to collaborate with other authors
- Author swaps for cross-promotion opportunities
- Different strategies for fiction vs. nonfiction funnels
- The lifetime value of readers and how to calculate it
- Creating bonus content to capture readers at the end of books
- Why giving away multiple books can be more effective than one
- Building organic vs. inorganic traffic through book funnels
Resources mentioned:
- BookFunnel.com - https://bookfunnel.com/
- Scrivener - https://scrivener.app/
- Vellum - https://vellum.pub/
- Atticus - https://www.atticus.io/
- Group promotions
- Author swaps
Connect with Damon Courtney:
- Website: https://bookfunnel.com/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
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