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August 12, 2025 44 mins

Dave Chesson is the founder of Kindlepreneur and creator of Publisher Rocket, one of the most trusted keyword research tools in the publishing industry. With years of experience helping authors crack Amazon's discovery algorithm, Dave has become the go-to expert for book marketing and keyword optimization. His platform Kindlepreneur has helped thousands of authors increase their book visibility and sales on Amazon.


In this episode:
* How Dave built Publisher Rocket into the industry's leading keyword tool
* Decoding Amazon's algorithm: What really drives book discovery
* Maximizing your 7 KDP keyword boxes for better rankings
* Fiction vs. nonfiction keyword strategies that actually work
* Using reverse ASIN research to spy on competitors
* Finding profitable niches with low competition
* Common keyword mistakes that hurt your book's visibility


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Book recommendations:


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