Eddie Rice is the founder of Eloquent Mind and author of the bestselling book "Toast: Short Speeches, Big Impact." With a background in PR and public relations, Eddie specializes in helping authors transition from invisible to in-demand through strategic podcast appearances and speech writing. His "Your Book, Your Voice" approach focuses on helping authors leverage their written expertise into spoken word opportunities, whether through podcast guesting, keynote speeches, TEDx talks, or virtual speaking engagements. Eddie believes that appearing on 100 episodes of other people's podcasts is far more effective than starting your own podcast with 100 episodes.
In this episode:
- Why podcast guesting is more effective than starting your own podcast
- The importance of positioning and finding your unique angle
- How to research and find the right podcasts for your niche
- Creating a compelling 2-3 page media kit that gets results
- Specific strategies for fiction authors to get podcast bookings
- The ladder method: starting small and building up to bigger shows
- Live case study with Teddy demonstrating the consultation process
- Tools and platforms for podcast research and content repurposing
- How to maximize each podcast appearance through promotion
- Building long-term partnerships with podcast hosts
Resources mentioned:
- ListenNotes.com (free podcast directory with listener scores)
- Rephonic (premium podcast directory - $99/month with detailed analytics)
- Headliner app (for creating audiograms from podcast clips)
- Blaze.ai (automated content creation and scheduling)
- ChatGPT (for repurposing podcast content into blogs and social posts)
- Commit Action program (high-leverage task prioritization)
- Trust Me, I'm Lying by Ryan Holiday (PR strategy book)
Book Recommendations:
- "The Road" by Cormac McCarthy: https://www.amazon.com/Road-Cormac-McCarthy/dp/0307387895
- "Trust Me, I'm Lying" by Ryan Holiday: https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285
Connect with Eddie Rice:
- Website: eloquentmind.co
- Course: https://eddie-s-school-406c.thinkific.com/courses/speak-to-podcast-guest-course?utm_source=website&utm_medium=referral&utm_campaign=organic
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
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