Isabelle Knight is a celebrity publicist turned author branding expert who has worked with literary icons including JK Rowling and major organizations like the BBC. As founder of Build Your Author Brand, she brings insider knowledge from the world of high-profile publicity to help everyday authors develop powerful personal brands, connect with their ideal readers, and dramatically increase book sales. Her unique background bridges traditional PR with modern digital marketing strategies.
In this episode:
- The celebrity publicist's approach to author branding that actually works
- How to identify and magnetize your ideal readers (not just any readers)
- Traditional PR vs. digital marketing: when to use each strategy
- The newsletter and social media tactics that build genuine fan bases
- How to pitch yourself like the pros (without feeling salesy)
- Strategic partnerships that amplify your book launches
- Real case studies from successful author branding campaigns
- The consistency secrets that separate amateur from professional authors
- Why most author marketing fails and how to avoid common pitfalls
Resources mentioned:
- Build Your Author Brand course
- Facebook groups for author networking
- Newsletter platforms for reader engagement
- Bookshop partnerships for book launches
Book recommendations:
- "Enough" by Dr. Catherine McAleese
- Books by Pauline Tate
- "The Big Leap" by Gay Hendrix
Connect with Isabelle Knight:
- Website: https://buildyourauthorbrand.co.uk
- Instagram: https://www.instagram.com/isabelle.knight.pr/
- LinkedIn: https://www.linkedin.com/in/isabelle-knight-pr/
- TikTok: https://www.tiktok.com/@isabelle_knight_pr
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com