James Blatch - The Self Publishing Formula: How a Former BBC Reporter Built an Indie Empire

James Blatch is a former BBC Defence Reporter and BBFC Film Examiner who has successfully transitioned from journalism to becoming a bestselling author of military aviation thrillers. His extensive reporting career included high-profile assignments aboard HMS Invincible during Operation Desert Fox, coverage from Kuwait's Ali Al Salem allied air base, Arctic Circle reporting, and frontline coverage of the UK air offensive during the Kosovo Conflict in 1999. This unique background provides authentic military expertise that infuses his fiction with genuine realism. As co-founder of the Self Publishing Formula and organizer of the prestigious Self Publishing Show Live conference, James has become a leading voice in the independent publishing community, helping thousands of authors navigate their publishing journeys.

In this episode:

• The dramatic career pivot from BBC war correspondent to military thriller novelist
• How real-world defense reporting experience creates authentically gripping fiction
• The creative genesis behind his debut novel "Final Flight" and military aviation themes
• Using NaNoWriMo as a powerful catalyst to overcome writing procrastination and finish manuscripts
• The transformative value of working with professional book coaches for craft development
• Discovering and articulating the deeper "why" that drives your writing passion
• Proven plotting techniques and structural frameworks for compelling storytelling
• Marketing strategies that actually work for self-published authors in competitive markets
• International success stories: breaking into German translation markets and foreign sales
• Behind-the-scenes insights from organizing the Self Publishing Show Live conference
• Strategic networking approaches that build lasting author careers and opportunities
• The realistic pros and cons of traditional versus self-publishing paths
• Practical, actionable advice for aspiring authors taking their first steps into publishing

Resources mentioned:

• NaNoWriMo (National Novel Writing Month)
• Save the Cat! Writes a Novel by Jessica Brody
• BookBub
• Self Publishing Show Live conference

Book recommendations:

• "Save the Cat! Writes a Novel" by Jessica Brody
• "On Writing" by Stephen King

Connect with James Blatch:

• Personal website: https://jamesblatch.com/
• Self Publishing Formula: https://selfpublishingformula.com/

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• @teddyagsmith
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