William Gasner is the founder and CMO of Stack Influence, an influencer marketing platform that specializes in connecting brands with micro and nano-influencers. With extensive experience in e-commerce and digital marketing, William has helped thousands of brands scale their marketing efforts through authentic influencer partnerships. Stack Influence operates as a marketplace platform where vetted influencers can choose products they genuinely want to promote, creating more authentic and effective campaigns. His expertise in leveraging smaller creators for product seeding campaigns has helped numerous authors and publishers reach new audiences and boost their Amazon rankings through external traffic strategies.
In this episode:
- Why micro and nano-influencers are more effective than celebrity influencers
- The difference between mega, macro, micro, and nano-influencer categories
- How authentic word-of-mouth marketing scales through smaller creators
- Why books are perfect products for influencer marketing campaigns
- Budget considerations for different influencer tiers and campaign sizes
- Finding the right influencers through hashtag research and niche targeting
- Creative content strategies including trending formats like "book face"
- Tracking ROI beyond immediate sales: content, awareness, and algorithm benefits
- How external traffic from influencers boosts Amazon algorithm rankings
- The Stack Influence marketplace model and community approach
- Case studies showing 3X to 15X ROI improvements
- Starting strategies for authors with limited budgets
Resources mentioned:
- Stack Influence: https://stackinfluence.com/
- TikTok
Book Recommendations:
- Stack Influence Case Study - https://stackinfluence.com/book-influencers/
Connect with William Gasner:
- Website: https://stackinfluence.com/
- LinkedIn: https://www.linkedin.com/in/william-gasner
- Email: contact@stackinfluence.com
- Social media: @StackInfluence (all platforms)
- Book a consultation call through Stack Influence website
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook - https://www.facebook.com/publishingperformance/
- Pinterest - https://nz.pinterest.com/publishingperformance/
- Instagram - https://instagram.com/publishingperformanceinsta
- Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin - https://www.linkedin.com/company/publishing-performance/
Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com