William Gasner - Why Micro-Influencers Beat Celebrities for Book Marketing (And Cost 90% Less)

William Gasner is the founder and CMO of Stack Influence, an influencer marketing platform that specializes in connecting brands with micro and nano-influencers. With extensive experience in e-commerce and digital marketing, William has helped thousands of brands scale their marketing efforts through authentic influencer partnerships. Stack Influence operates as a marketplace platform where vetted influencers can choose products they genuinely want to promote, creating more authentic and effective campaigns. His expertise in leveraging smaller creators for product seeding campaigns has helped numerous authors and publishers reach new audiences and boost their Amazon rankings through external traffic strategies.

In this episode:

• Why micro and nano-influencers are more effective than celebrity influencers
• The difference between mega, macro, micro, and nano-influencer categories
• How authentic word-of-mouth marketing scales through smaller creators
• Why books are perfect products for influencer marketing campaigns
• Budget considerations for different influencer tiers and campaign sizes
• Finding the right influencers through hashtag research and niche targeting
• Creative content strategies including trending formats like "book face"
• Tracking ROI beyond immediate sales: content, awareness, and algorithm benefits
• How external traffic from influencers boosts Amazon algorithm rankings
• The Stack Influence marketplace model and community approach
• Case studies showing 3X to 15X ROI improvements
• Starting strategies for authors with limited budgets

Resources mentioned:

• Stack Influence: https://stackinfluence.com/
• Instagram
• TikTok

Book Recommendations:

• Stack Influence Case Study - https://stackinfluence.com/book-influencers/

Connect with William Gasner:

• Website: https://stackinfluence.com/
• LinkedIn: https://www.linkedin.com/in/william-gasner
• Email: [e-mail]
• Social media: @StackInfluence (all platforms)
• Book a consultation call through Stack Influence website

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

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