Aging Isn’t the End Game: Ariel Alicea on Reimagining Senior Wellness in Vegas

"I think having fun and enjoying your life do way more for the body than, like, the list of rules that they're going to get from their doctor."

In this episode of Pursue Vegas, we sit down with Ariel Alicea, founder of Peak Vitality Wellness, to talk about reimagining senior health. Ariel is on a mission to impact one million seniors by 2040, and she’s starting by transforming how Las Vegas thinks about aging, vitality, and community.

"I want to help our generation know how to better take care of their parents."

With a background in senior fitness and a heart for impact, Ariel shares how she went from hotel sales to launching a wellness company dedicated to giving seniors more joy, more connection, and more years truly lived—not just survived.

"Isolation’s not good for us. If there’s anything that 2020 showed us, it’s that none of us are meant to be isolated."

We explore what it means to create a city that supports the aging population, why Nevada ranks dead last for senior care (and how that can change), and how programs like the Forever Fun Senior Fair are putting wellness, joy, and human connection at the forefront of the aging conversation.

"The intention behind Peak Vitality is how much more can we just allow seniors to just enjoy those last 30, 40, 50 years."

Key Takeaways:

• Senior wellness requires more than medication—it demands joy, movement, and purpose.
• Las Vegas can become a blue zone for longevity with the right systems and support.
• Community and connection are antidotes to isolation and early decline.
• Holistic aging is rooted in fun, forgiveness, and presence.
• We need to prepare now to better care for the generations ahead.

Resources:

• Peak Vitality Wellness

This episode isn’t just about senior care—it’s about rethinking what it means to thrive at every age. Tune in and discover how Ariel is changing the game for wellness in Las Vegas and beyond.

"Every time I see someone light up from dance or laughter, it reminds me why I do this."

Thanks for tuning in to The Pursue Vegas Podcast!