Connecting Vegas One Brand at a Time: Ben Laifsky on Local Marketing That Works

Vegas doesn’t run on luck—it runs on people.

In this episode of Pursue Vegas, we sit down with longtime marketing strategist and community builder Ben Laifsky, co-founder of Hunter Marketing and a key player in organizations like AMA Las Vegas, LVIMA, and Tech Alley. From digital marketing to grassroots organizing, Ben has spent nearly two decades helping Las Vegas businesses connect, grow, and thrive.

This episode isn’t about flashy tactics—it’s about foundational trust, longevity, and showing up for your city. Ben breaks down what it really takes to build momentum in Las Vegas, not just in marketing, but in the messy, human parts of entrepreneurship.

“Too many people just talk about themselves, and that’s what falls really flat.”

We talk about the power of collaboration, why most businesses misunderstand branding, and how real growth happens when you shift from selling to solving. From AI tools to in-person events, Ben shares what’s working in today’s evolving ecosystem—and what still comes down to good old-fashioned relationship-building.

“Our goal is to provide that for everybody so that they know what we know what’s going on around town.”

We also touch on what Vegas needs to support its entrepreneurs—from better infrastructure to tighter networks—and how a few committed people can spark real, sustainable change.

Key Takeaways:

• You don’t need more tactics. You need to know your customer and earn their trust.
• Being known in Vegas isn’t enough—you have to be reliable.
• Local events and associations are an underrated gateway to real opportunity.
• AI is a tool, not a strategy. You still have to do the thinking.
• Long-term business success is built on relationships, not just results.

Resources:

• Ben Laifsky on LinkedIn
• Hunter Marketing
• Network Vegas
• Tech Vegas

If you care about this city, you’ll want to listen.

This episode is a behind-the-scenes look at what’s really fueling Las Vegas’s business scene—and how to be part of the next wave.

Thanks for tuning in to The Pursue Vegas Podcast!