How Taylor Goodyear & Tyler Gallo Orchestrate Vegas’s Most Iconic Experiences

"You have to find the incredible people that make any city—but especially Vegas—what it is."

In this episode of Pursue Vegas, we spotlight two powerhouses behind some of the city’s most intentional events: Taylor Goodyear, founder of Social Exchange, and Tyler Gallo of Das Erbe Collective. Together, they’re designing experiences that move people—not just through food, music, and aesthetics, but through real connection.

Taylor’s background in hospitality and event planning laid the groundwork for Social Exchange, a brand that creates networking and lifestyle activations for small businesses and locals. Tyler brings car culture to the community in a way that’s raw, immersive, and storytelling-driven. Their partnership proves that when you combine hospitality with passion, you create magic.

"There's really no better place to be than Vegas for hospitality and event opportunities."

We dig into their event philosophies, how they’ve made things like the Paddock Featured Showcase and a massive Halloween takeover on Fremont feel both cinematic and personal, and why collaboration—not competition—is what keeps the Vegas scene fresh.

Whether you’re in events, brand marketing, or just want to build community around something you love—this episode is your blueprint for how to do it right.

Key Takeaways:

• Events are about emotional connection, not just production.
• Collaboration between creatives builds more powerful ecosystems.
• Car culture can be community-building when layered with storytelling.
• Vegas thrives on creators who actually care about locals.
• Networking works when it’s people-first, not pitch-first.

Resources:

• Social Exchange Group
• Instagram: @taygoodyear | @daserbecollective
• Mentioned: Choice Sound, Corner Bar Management, Abel Baker Brewing, Stay Tuned Burger

"What we do here on the show is we always want to focus on the incredible people that make Vegas, Vegas."

Tap into this episode and see how Taylor and Tyler are building culture, one experience at a time. Because when you stop trying to be impressive and start being intentional—community shows up.

Thanks for tuning in to The Pursue Vegas Podcast!