Patty Aubery is the former president of the Chicken Soup For The Soul brand that sold for over $100 Million in 2008.
She was there from the very beginning and was the driving force behind this brand that went "viral" before social media ever existed, creating more than 200 titles and selling over 500 million books.
As we'll discuss in the podcast, one of the biggest factors that led to their success was the ability to be "hyper-niched" in their book titles, knowing exactly who each book was for, and who it wasn't for.
While she may be done with her days of Chicken Soup, she now runs a successful 7-figure coaching and consulting business where she helps struggling speakers, authors, and coaches master their message and market themselves in an authentic way.
Show Notes:
0:42 | Patty talks about her early days running Chicken Soup
3:54 | Why being "hyper-niche" focused is super important
5:55 | How to be more influential in your marketing vs chasing likes
9:27 | How to master your message and articulate your value
11:46 | Mistakes Patty has learned from
14:33 | The power of strategic parters and building relationships
24:37 | The biggest challenge authors, speakers, and coaches face today
28:48 | Quality over quantity and how to build a small, but super profitable list
Connect With Patty
Website: PattyAubery.com
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