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August 6, 2025 39 mins

What if you could tap into top talent, anywhere in the world, exactly when you need it? Luke Smith, CEO and co-founder of Croud, unpacks how the “talent on demand” model is reshaping teams and blending speed, scale, and flexibility without sacrificing culture or creativity.

Luke Smith  is the Global CEO and co-founder of Croud, a leading independent digital agency. Since 2011, Luke has helped grow Croud into a full-service powerhouse, serving clients like Amazon Prime Video, Nespresso, and Ford. The company now spans 600 employees and a global network of on-demand experts known as “Croudies” across 118 markets and 86 languages.

EPISODE CREDITS

Produced, edited and mixed by Ria Tobaccowala

Artwork designed by Ben Damiano

Additional music licensed through Premium Beats

LINKS

Explore more about the new frontiers of work at Rethinkingwork.io

For more actionable insights that inspire subscribe to Rishad Tobaccowala's free weekly substack: The Future Does Not Fit In The Containers Of The Past. 

This show is also available on YouTube which includes visual supplements. 

Rishad's Book Rethinking Work is available in print and audio. Click here for where to buy. 

 

 

 

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