The Revenue Recipe
The Revenue Recipe Podcast is your insider's guide to B2B business growth. Each episode reveals proven strategies and systems honed over decades of real-world success. Our expert hosts don't just share advice – they break down the exact ingredients and methods that drive predictable revenue growth. Join us to learn the right way to build scalable marketing and sales systems that minimize risk while maximizing results.
Episodes
Welcome to Episode 7 of The Revenue Recipe.
In this episode, host Ben Wiggins sits down with Kenan Rappuchi from Sellerant, to discuss the essential considerations for founders when building a B2B growth tech stack. From choosing the right CRM to understanding integrations, onboarding, and adoption strategies, Kenan shares practical insights to help businesses scale effectively.
They also cover...
Welcome to episode 6 of The Revenue Recipe. In this episode, host Ben Wiggins sits down with Kenan Rappuchi, Founder and CEO of Sellerant, to discuss the foundational role of messaging in business success. Kenan explains why many companies struggle—not because they lack a great product, but because they fail to communicate their value effectively. He dives into the importance of crafting a clear, compelling core brand message and h...
Welcome to Episode 5 of The Revenue Recipe! In this episode Ben Wiggins chats with Kenan Rappuchi, about Ideal Customer Profiles and their importance to business.
They discuss in detail how to build the Ideal Customer Profile, breaking it down in understandable terms. They dive into the growing world of generative AI and how business owners can use AI to their advantage when building ICP’S. In this episode you...
Click here to learn how to maximize your go-to-market strategy: https://pages.sellerant.com/rrp-hubspot-systems
Welcome to episode 4 of The Revenue Recipe! In this episode, host Ben Wiggins sits down with Kenan Rappuchi to explore the rapidly evolving landscape of go-to-market strategies in the age of AI. They dive into how artificial intelligence and organic intelligence must work in tandem to create effective modern GTM ...
Welcome to episode 3 of The Revenue Recipe. In this episode, host Ben Wiggins is joined by Kenan Rappuchi, Founder and CEO of Sellerant, to dive into the third pillar of Sellerant’s growth model: skills. Kenan shares a fundamental realization every business owner faces sooner or later—you can’t do it all.
To build a thriving and scalable business, you need a team of individuals with the right skills to support...
Welcome to episode two of the Revenue Recipe podcast! In this episode, Ben chats with Kenan Rappuchi about how to build the right systems to support your business strategy.
They talk about why having the right tools, like CRMs (think HubSpot or Salesforce), is key for growth and how to make them work for you. You’ll also learn how to focus your messaging to connect with your audience without spamming them, plus tips on using le...
Welcome to Episode 1 of The Revenue Recipe! Host Ben Wiggins kicks off the series with Kenan Rappuchi, Founder and CEO of Sellerant, to explore the critical strategies that help startups and scaling businesses achieve exponential growth. Kenan shares actionable insights on identifying your best customers, crafting intentional messaging, and overcoming barriers to success.
From understanding your business's current stage to a...
Welcome to Episode 0 of The Revenue Recipe! Host Ben Wiggins kicks off the series with a conversation featuring Kenan Rappuchi, Founder and CEO of Sellerant. In this inaugural episode, Kenan shares his journey—from serving in the military and showcasing ambition early in his career to playing a key role in the dot-com boom and helping launch some of the largest tech companies. These experiences shaped his understanding of the criti...
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