Fresh off Day 1 of the Western Video Market’s biggest sale of the year, Rick Machado joins us for a boots-on-the-ground conversation in Reno. As an auctioneer, cattleman, and part owner of WVM, Rick shares how the video sale works, what makes it unique, and other industry insights. Plus, we’re joined by a couple of drop-in guests, the Nuttall boys of Susanville, CA and Glenn Benjamin of Simla, CO, to talk about how day 1 of the sale went for them.
This episode delivers a true behind-the-scenes look at WVM, with insights straight from the horse's mouth.
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A big thank you to our sponsor, Roll On Dispatch, for supporting this episode. Their all-in-one trucking software makes managing livestock and commodity hauls easier, with tools for dispatching, invoicing, and seamless communication between the office and the road.
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