Turning Iowa Farmland into Grass & Building a Seed Business from Scratch with James & Megan Holz

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In this episode of The Rural Dispatch, we’re sitting down with James and Megan Holz—farmers, livestock producers, entrepreneurs, and one of the husband-and-wife duos behind Iowa Cover Crop. James and Megan share the story of how they ventured into feeding hogs and the lessons they’ve learned navigating that world, and how it differs from cattle feeding. We dig into the unexpected origin of Iowa Cover Crop — a business that began over beers in a garage between friends, and how it’s grown into a trusted seed provider serving farmers across the Midwest and beyond. James also shares what it was like feeding cattle for the first time on his own and how his approach has evolved over the years. Both James and Megan open up about their professional backgrounds, James as a grain merchandiser and Megan as a CPA, and what it took to transition into running their own ag-focused businesses full-time. From restoring Iowa farmland back to pasture to graze cattle, to growing organic corn with long-term goals in mind, the Holz family is committed to making smart, sustainable moves in agriculture. This is a candid and practical conversation packed with insights for anyone balancing family, business, and a love of the land.

Resources & Links:

Iowa Cover Crop - Seed Dealer and Cover Crop - Central Iowa, Des Moines, Ames

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