#4 Luke Janseen - How to Become Great at Startup Sales

Learn the exact system that's generated over $75M in sales.
Grow your sales on autopilot now: https://thesalesmovement.beehiiv.com/subscribe


Sales isn't just about the hustle—it's about creating value, solving problems, and building connections that last.  

In this episode, we dive into the world of startups and explore why mastering sales is the key to turning ideas into thriving businesses.  

I’m Ned, and joining me today is Luke Janssen, an Entrepreneur who founded and exited Tigerspike, founded Mangosteen Venture Studio, a fund that works with underrepresented founders to set up and grow purpose-driven companies; and through that co-founded: Bambu , Lucy, Betacarbon (climate tech), Minikai and others.

In this episode, you’ll learn how to embrace the art of sales in your entrepreneurial journey.  

We'll break down: 

• Why founders must lead sales in the early days.  
• The power of persistence (and how to handle rejection like a pro).  
• Real stories of startups that survived—and thrived—by mastering sales.  

Don’t forget to subscribe for more strategies that will help you sell smarter, scale faster, and build a business you’re proud of!

Let’s dive in. 

Connect with me: https://www.linkedin.com/in/ned-phillips/


(00:00) Starting Startups: Passion vs. Profit
(02:29) Lessons from Early Failures and Sales Success
(05:32) Selling Your Way to Startup Survival
(08:21) Persistence in Sales: The Economist Story
(11:03) Winning Big Clients with Face-to-Face Strategy
(13:08) Balancing Sales and Tech in Startups
(17:23) Negotiation Tips and Founder Sales Strategies
(23:49) Scaling Revenue: From Zero to Millions