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April 28, 2025 42 mins

Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Alison Ver Halen dive deep into the psychology behind great SEO content. Discover how blending psychology and SEO can boost your brand’s visibility, engage your audience, and drive more conversions. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.This episode's wine recommendation is the 2017 Columbia Valley Cabernet Sauvignon. This bold, balanced red is full of rich flavors that linger on the palate, just like great content leaves a lasting impact on your audience.Just as this Cabernet Sauvignon balances intensity and smoothness, your SEO strategy should balance technical precision with compelling, human-centered content!

Connect with Alison Ver Halen on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/alison-ver-halen/

Visit Alison Ver Halen's Website: https://avwritingservices.com/

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/.

Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

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