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October 8, 2025 14 mins

The 4th quarter is here — and how you show up now can set the tone for your success next year. In this powerful Season 2 kickoff of The Seasoned Entrepreneur Podcast, host Vanessa Collins shares how to finish the year strong by focusing on three essential areas: your Black Friday offer, your content strategy, and your business backend.

Vanessa explains how to create or repurpose an irresistible offer that brings a cash infusion into your business before the year ends, why consistent and intentional content is the key to staying visible and building trust, and how streamlining your systems and automations can save you stress while setting you up for sustainable growth. Whether you’re a coach, author, or entrepreneur over 50, this episode will inspire you to stop waiting for the perfect time and start creating momentum right where you are.

Listen now and then visit TheSeasonedEntrepreneur.com/19 for show notes and resources. You can also connect with Vanessa on Substack at TheSeasonedEntrepreneur.com/substack to continue the conversation and get weekly insights to help you grow your business with focus, faith, and digital mastery.

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