The Self-Directed Edge
The Self-Directed Edge is the podcast for investors who want their retirement capital doing more than sitting in the market. Hosted by Joel Landon of Heritage IRA, each episode features a candid conversation with alternative asset operators, fund managers, and real estate specialists breaking down how self-directed IRAs and Solo 401(k)s can access opportunities most investors never knew existed. From multifamily real estate and private credit to precious metals and tokenized assets, if it's alternative, Joel is talking about it. New episodes released regularly. Educational in nature. Not investment advice. Consult your CPA or financial advisor before making investment decisions.
Episodes
What does it really mean to “be the bank” with your retirement capital? In this episode of The Self-Directed Edge, host Joel Landon sits down with Harley Green, a former defense industry computer engineer turned real estate investor and private lender, to break down how private lending works inside a self-directed IRA.
Harley shares how he and his wife went from buying rentals and flipping homes to lendin...
When single-family flips stall and multifamily occupancy slips, where do experienced operators turn? Michael Hoang returns to The Self-Directed Edge to explain why he stepped back from both single-family and multifamily, and why purpose-built, new construction co-living in Houston has become his focus.
Host Joel Landon and Michael unpack the difference between converted "grandma's house" rentals operating in a gray a...
You've found the investment and your IRA is funded. So what actually happens next? In this episode of The Self-Directed Edge, host Joel Landon sits down with Heritage IRA's Adria Gomez to walk through the buy direction letter process, also known as the investment purchase process. Adria has been with Heritage IRA since the very beginning and brings years of quality control experience from the self-directed IRA indus...
Real estate investor Michael Hoang returns to The Self-Directed Edge to break down an asset class that is gaining traction in today's market: new construction, purpose-built co-living. Host Joel Landon and Michael explore how this model differs from converting older single-family homes into rent-by-the-room properties, and why building from the ground up changes the equation.
Michael walks through a project in Housto...
In this episode of The Self-Directed Edge, host Joel Landon sits down with Heritage IRA team member Matthew Furmanek for a conversation on retirement planning through the eyes of a 22-year-old. Matthew shares what pushed him to start saving in his early twenties, the habits that make early contributions worthwhile, and why the people around you can shape whether you take that first step.
The conversation also breaks ...
Joel Landon is joined by returning guest Avram Shabanyan for part two of their conversation on non-recourse lending inside a self-directed retirement account. This episode goes beyond the basics to focus on how real deals come together, covering loan-to-value ratios, debt service coverage calculations, amortization terms, and the difference between fixed and adjustable rate structures.
Avram breaks down what makes no...
What does it actually mean to self-direct your retirement account? In this episode, host Joel Landon sits down with Heritage IRA CEO Mark Furmanek for a back to basics conversation on the fundamentals of self-directed IRAs.
Mark brings over 15 years of experience on the traditional brokerage side before transitioning into the alternative asset space, giving him a unique perspective on both worlds. Together, he and Jo...
Joel Landon sits down with Jason Kish, a Heritage IRA client and commercial real estate professional at Rise 48 Equity, to talk through his personal path from a single traditional 401k to building a diversified portfolio with a self-directed IRA. Jason shares how growing up in a disciplined, single income household shaped his approach to money, how he got started in real estate investing, and what led him to move re...
The "five-year rule" is one of the most misunderstood phrases in IRA planning, and it doesn't just mean one thing. In this episode, host Joel Landon sits down with JP Ruiz of Ruiz Consulting, a longtime educator in the self-directed retirement industry, to unpack the three distinct ways this rule shows up: Roth earnings, Roth conversions, and inherited IRA distributions.
Joel and JP break down how the five-year clock...
Self-directed IRA investors exploring alternative assets often ask how real estate equity investments actually work in practice; how funds move, what timelines look like, and how tax treatment differs from more familiar debt-based investments. In this episode of the Self-Directed Edge podcast, host Joel Landon and returning guest Michael Hoang break down co-living real estate investing as one such option, focusing o...
What if the retirement dollars you already have could stretch three times further?
On this episode of The Self-Directed Edge, host Joel Landon sits down with Avram Shabanyan, head of the self-directed department at Solera National Bank and creator of its non-recourse lending program, to break down how self-directed investors use financing to grow their real estate portfolios without ever touching personal credit.
Avra...
Here's the episode description ready to paste into Buzzsprout:
In the inaugural episode of The Self-Directed Edge, Joel Landon sits down with Nick Stromwall, fund manager and capital raiser at Rise 48 Equity, to break down what is actually moving in the multifamily real estate market right now.
Nick brings 20 years of real estate experience and oversees more than 12,000 units across Phoenix, Dallas, and North Carolina...
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