May 13, 2025 • 30 mins
What if your passion for travel could transform from a distant dream into a tangible reality? Susan Sherfield's journey proves it's possible—even without extraordinary wealth or privilege.
After spending nearly four decades in property management, Susan shares how she carved out a life where global exploration takes center stage while maintaining her professional success. Growing up in a blue-collar Chicago family, she once believed international adventures were reserved for the wealthy. That perception shattered when she took her first Mediterranean cruise at age 40, sparking a lifelong love affair with travel that would redefine her priorities.
Susan doesn't just travel—she orchestrates her entire life around her values. Rather than viewing balance as equal distribution of resources, she strategically directs her time and money toward experiences that matter most. Through practical wisdom on tracking expenses, choosing shoulder seasons, and making thoughtful trade-offs, she demonstrates how anyone can make travel accessible without sacrificing financial stability.
The conversation takes a profound turn when Susan reminds us that "tomorrow is not guaranteed." This sobering truth guides her decision-making about which destinations to prioritize, asking, "If this trip is our last trip, which one would we regret not taking?" Her newly launched website, OnePassionForTravel.com, aims to inspire others to stop postponing their dreams and start living intentionally today.
Whether you're a seasoned traveler or someone who's never ventured beyond your home country, Susan's philosophy challenges us all to examine where our resources go and whether those choices align with our deepest values. Your life is your message to the world—why not make it extraordinary?
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dalia (00:11):
Welcome to the She Suite Society.
Today we're taking a journeynot just across the globe, but
into the heart of what it meansto live a life that truly
reflects your values.
I'm delighted to introduce youto Susan Sherfield, the
adventurous spirit behind1PassionForTravel.
com.
Susan has transformed her lovefor exploration into more than
just stamps and a passport.
(00:31):
She's created a philosophyaround travel that reflects her
priorities, instead of the otherway around.
Whether you're a seasonedglobetrotter with frequent flyer
(00:53):
miles to spare, or someonewho's dreaming of that first big
adventure from the comfort ofyour couch, Susan's insights
remind us that the journey isn'tjust about the destinations.
It's about living intentionallyalong the way.
So fasten your seatbelts, putyour tray tables up in their
upright positions and preparefor takeoff.
As we explore what it means tofollow your passion, honor your
(01:15):
values and remember that none ofus are promised tomorrow.
Please welcome to the SheSweetSociety.
This episode with SusanSherfield.
So it was a pleasure meetingyou at Advocate.
We are in the same industry,but tell me a little bit about
your background.
What is your role currently andwhat do you do so?
Susan Sherfield (01:38):
I'm currently the vice president of learning
and organizational developmentfor Mercy Housing.
I've been with Mercy Housingfor 17 years.
We are a nonprofit organizationthat primarily focuses on
affordable housing forlow-income families and seniors
and people with special needs,based in Denver, and so I live
(02:01):
in the world of employeedevelopment and training and
education, and that's alwaysbeen my passion, and I've been
doing that for about 21 yearsnow.
But, before that I was on siteLike many people.
I started on site and then wentto multi-site, so I've been in
the industry for almost 38 years.
Dalia (02:25):
Oh my goodness, and how did you get into this industry?
I'm like so many other peoplefell into it.
Susan Sherfield (02:32):
My first career out of college was actually in
the hospitality industry, sohotel motel management and got
burned out on that and waslooking for something different
and had wandered into theapartment office where I was
living to pay my rent and I wasjust talking to the property
manager and she said did youever consider property
(02:53):
management?
And I said well, tell me aboutwhat you do.
And what I heard was verysimilar to what it sounded like
I was doing in hotel management.
And she says well, we mighthave an opening for an assistant
manager with this company.
Can you come back with me,check with me tomorrow, and I'm
like sure.
So I went in the next day andshe said we do have an opening
(03:15):
and it's here at the propertywhere I was living.
And I said and we sat down andshe goes I know you well enough.
She goes I'm ready to offer youthe job If you're interested.
That's how.
Dalia (03:26):
I started oh wow, what's funny is we talk all about a
lot of us fall into it, and itusually is because we walked
into an office and talked to thepeople on site.
Yet when we talk at the NAAabout how do we recruit more
people, we never talk about that.
We never talk about the impactof onsite teams and how they're
actually the ones recruitingpeople into this industry.
(03:49):
It just you made me have alight bulb moment.
Why do we never talk about that?
Susan Sherfield (03:53):
Well, but actually, over the years,
especially when I was on site, Irecruited a number of residents
into the industry, either forthe property I was working at or
for another property I wasworking at or for another
property I was either familiarwith because, again, you get to
know your residents, but then ifthey're looking for a job
change or if they're out of ajob or something, you just start
(04:14):
talking, you understand theirbackground and say, hey, have
you ever considered propertymanagement?
Just let me tell me all aboutit, and and so and again that
I've recruited a lot of peoplethat way.
Dalia (04:25):
Yes, me too, and they some are still in the industry
and some aren't, but it's stilla really good industry to get in
and I swear most of us juststay in it forever.
It's one of those.
You hate it or love it.
You hate it or love it.
You hate it or love it.
It's because we work wherepeople live, meaning we become
so entrenched in their lives.
(04:47):
Did you ever find it hard tomake a line or to create a
boundary?
So first of all, I want tocomment on what you just said.
Susan Sherfield (04:57):
When I was on site, what I always told my team
is we are not here leasingapartments.
We are here to help people finda home.
Yes, and that was always themindset that I had is we provide
people with homes and, yes,owning a house is always going
to be the American dream, butrenting an apartment also is a
(05:22):
home and we provide them withthat living experience, and so
I've always felt that way.
As far as your question, yes,there have been times that it
was hard to draw a boundarybetween you and the residents,
especially when you get to knowthem and then people go through
different life changes and badthings happen to good people,
(05:46):
and so it was sometimes verydifficult to draw that boundary,
but it was part of the job.
However, I am going to tell youreal quick a story.
When I took over this property anumber of years ago, there was
this teeny, tiny little woman.
She was well under five feettall, she was maybe four foot
(06:07):
eight and she was a Cubanrefugee and she'd been living at
the property a long time, andat first it was like who is this
resident that is spending waytoo much time in the clubhouse
and she shouldn't be here and Igot to tell you I grew to love
her like family.
I couldn't have loved my ownfamily.
You know, and you know the wayI love her.
(06:30):
She was such an amazing womanand again, that was one of the
times it's like you know what.
I'm sorry I'm going to have tocross that boundary.
She became family to me.
She was just such a wonderfulperson.
Dalia (06:45):
It happens, we care.
I think that's why we're in theindustries, we care.
So how did you balance, then,your personal life?
Susan Sherfield (06:51):
I don't use the word balance, I call, I say
I've always said I orchestratemy life, because I really have
always thought of my life as anorchestra, that you've got to
have all of these instrumentssomehow playing in unison and
making this beautiful symphonyor this beautiful music, and
(07:12):
you've got to know when to putattention in the right space.
And so at different stages ofmy career, I've always had a
very strong work ethic.
The whole idea of working justa 40 hour week was absolutely
foreign to me.
But to me it was about buildingmy career, going above and
(07:33):
beyond, getting involved in theindustry, getting involved in
the local apartment association,creating my networks, and so
part of it was the drive tobuild career, but part of it was
also just innate to who I was,who are you?
It was kind of hard to separatethe strategy, a cognizant
(07:55):
strategy, from who I really justwas as a person.
Dalia (07:59):
So what makes you tick, personally or professionally?
Personally, because I thinkthat feeds into who we are
professionally is ultimatelyit's your.
Why you get up in the morning,why do you choose to do what you
do?
Why do any of it?
It's the soul of who you are.
What makes you tick?
And then I'm going to get toyour traveling, because we got
to talk about that Absolutely.
Susan Sherfield (08:19):
So, first of all, I was a single mom and so
part of it was making sure thatI could provide a good life for
my son.
So family is number one, hasalways been number one.
I've made a lot of choices tomake sure that that was my
number one.
So I've passed up careeropportunities.
(08:42):
I've again made choices to saysay what being a mom had to be
first yes, I needed my work.
I needed to still build acareer, but understanding where
my values were and that was inbeing a mom, that was always
first.
And then, after that, knowingthat I wanted to be in an
(09:04):
industry where I could make adifference.
There's nothing wrong withmaking money, there's nothing
wrong with that.
But I needed to make sure thatI knew that I was making an
impact on people.
And even when I was in thehotel industry, to make sure
that the guests had a goodexperience, to make sure that my
(09:24):
team enjoyed working goodexperience, to make sure that my
team enjoyed working at thathotel.
It was that mindset and so thatreally helped me align very, or
plug into this propertymanagement industry so nicely.
Dalia (09:37):
Those are awesome.
Those are definitely somereally strong core values as to
your motivations.
Core values as to yourmotivations.
I'm wondering a little bitabout your background, your
childhood and how you came to bethat way.
Susan Sherfield (09:58):
I grew up in Chicago, a very blue-collar
family, and again I think myvalues really come from my
parents.
Loving I was very, and it isnot lost on me that I recognize
that that is a privilege to growup in a stable home with two
loving parents and not worryabout whether there's going to
be food on the table or.
I never took that for grantedand so certainly my parents
(10:21):
raised me right and so that wasa big part of it.
But again, we had a good lifebut it was not about any bells
and whistles and luxuries.
That's not how I grew up.
As I said, I knew I had a goodlife but it was not about a lot
of material things and I'm fineand I was in I.
That also has definitelyinfluenced me.
(10:42):
I always say I would muchrather spend my money on
experiences than on stuff.
Dalia (10:47):
Which is so funny.
It's very true, but you havesome of the best outfits seen
and it's amazing because you'revery honest about that.
It's not about spending moneyon the things.
Where do you find your outfits?
Susan Sherfield (11:06):
things?
Where do you find your outfits?
Well, so, if you didn't notice,I'm a very tall woman.
I'm 5'11 and I have huge feetand it's.
I can't just go into any storeand say, oh, you'll start
picking stuff off the rack andfind stuff that fits me.
So a lot of stuff is justknowing the places that I can
buy stuff, and I buy almosteverything online.
I almost never go into a store.
Dalia (11:26):
It's super helpful.
I know I love doing that too,but see, that's the thing.
So you buy, you spend yourmoney more on experiences,
absolutely.
When did you start doing that?
Susan Sherfield (11:36):
You know what.
To be honest with you, I thinkI've always had a sense of that,
partially because of personalvalues and then, many years,
because of necessity.
As a single mom, I was the soleincome for raising my son, and
so bills came first.
But even when he was young, Iwould put away $10 here, $20
(12:00):
there, in order to always takehim on a summer vacation.
We did a vacation every summerand sometimes that meant going
down to Atlanta for a longweekend and going to baseball
games and the zoo and thingslike that, and then every once
in a while, if I was able totake him, maybe to Washington DC
(12:21):
.
But again, I always had to beon a budget.
But even at budget, it's like Iknew I wanted to have money in
order to provide him with thoseexperiences.
And again, I also was veryintentional about trying to give
him a variety of experiences inorder to then allow him to make
(12:45):
his own choices about whatthings he wanted to pursue in
his life, about what things hewanted to pursue in his life,
and did you get those sameexperiences, or was it more of
because you didn't really getthat?
Dalia (12:57):
you curated your life in a way to make sure you had one?
Susan Sherfield (13:03):
I do think it's a combination of both.
Again, growing up in Chicago,there was always so many things
going on and my parents did takeus to the museums and to the
cultural festivals and a lot ofthe things in Chicago.
That's always going on and Ialways loved that.
Dalia (13:25):
That maybe sparked your interest in all the cultures.
Susan Sherfield (13:29):
I think that was a big part of it.
Now for travel my parentsforced me to go camping.
Let me just say as much as Ilike experiences and I love to
travel there, I do have somelimits.
I am not a camping girl.
Dalia (13:44):
I'm not either.
You won't hear anything out ofme for that.
Susan Sherfield (13:47):
You've probably seen this meme that says if you
ask me if I want to go and seenature, if it means I can see
the trees from the comfort of myhotel room, yes, I'm in.
I don't need a lot of luxury,but I don't want to be sleeping
with nature.
Dalia (14:04):
Listen, you will never hear me argue you on that one.
My type of camping is also outof a hotel.
I don't camp, I've been camping.
What is that?
Why do people enjoy it?
No, knock on them, it's just.
I prefer no bugs, personally,no bugs.
Susan Sherfield (14:20):
As well as other things that creep and
crawl.
Dalia (14:23):
All right, let's talk about the places you've been.
Let's start.
What was the first treatyourself trip?
What was the first.
Susan Sherfield (14:33):
So so I had been just from family travels,
just like to around the UnitedStates.
So let me just say I did havethe privilege of seeing a number
of the States of the UnitedStates.
We live in an amazing countryand you know who are interested
in travel and you know want togo abroad or feel they can't
afford to.
We live in a fabulous country.
(14:55):
There are so many differentthings to experience.
You don't have to leave thecountry, you don't?
Yeah, we traveled a lot inCanada.
Canada is an absolutelybeautiful country.
And then after that I'd beenlike in some border towns in
Mexico a couple of times andmaybe an island.
But my first big trip abroad wasactually for my 40th birthday.
(15:20):
I mean, I was, I'd beendivorced the year before and I
thought, you know, I have toturn 40.
I want to do it in style.
And you know, and before that Inever really thought that
traveling abroad was somethingthat was within my reach, as I
think I had mentioned to yougrowing up, you know I would
(15:40):
make comments to my parents whenwe'd be watching, you know, the
TV, when you know the wholefamily would be around one TV
and you have three channels andthat was it.
You know.
We would watch different shows,like Doc Cousteau and Mutual of
Omicron's Wild Kingdom, youknow, and National Geographic,
(16:01):
and I would tell my parents Iwant to go there someday, I want
to see that someday, and Idon't.
I think they really believedthat it was.
You had to be rich in order totravel those places, and I say
this on my website.
I said I never thought thatthey were trying to crush my
dreams.
I think they were trying tomanage expectations.
(16:23):
And it wasn't until I was in mymid-30s and I'd been in the
work world for a number of yearsand I started meeting people
that really were not all thatdifferent from me.
You know, they had children,they had lives, they had bills
and somehow, you know, they didnot grow up in in a family of of
(16:44):
privilege, of of, you know,wealth or any, and yet they had
been to these places.
And I'm thinking, okay, well,you know, if they can do it, I
can too.
And so for my 40th birthday, myson was 19 at the time, 19, I
was 20.
And I just said, hey, you know,are you too old to take a trip
with your mom for my birth, forher birthday?
(17:05):
And he's like well, what'd youhave in mind, mom?
I said Mediterranean cruise,italy, greece and Turkey.
And he's like I'm in.
You know, and back then theinternet was not in existence.
You had to go to a travel agentfor everything.
You had to go to, like, thelibrary and check out a book to
(17:27):
learn about these places.
You know the information wasn'tavailable to help you plan a
trip or book a tripindependently.
You know you had to rely onthese experts and while you know
, fine, it was like that tripabsolutely lit the fire, changed
everything.
It was life-changing Absolutelyand I knew that that had to be
(17:51):
a part of my life In some manner.
I just never imagined that Iwould be able to go the places
I've been and do the things I'vedone, and especially on the
scale that I've done it.
But again, I made it a priority.
It aligned with my values, italigns with your values.
Dalia (18:11):
So what are some of the other places you've been to,
then, and the experiences thatyou've gone?
You talk a lot about this,obviously, on your website and I
am going to be sharing thatwith everybody, but tell us.
Susan Sherfield (18:24):
First of all, let me you know and I think I
shared this with you the websiteis a new project for me, so
managing a website is reallywell outside of my normal
skillset, and so a good exampleis I was on it the other day and
these weird boxes popped up.
I'm thinking I don't know whatthese are.
(18:45):
I didn't cause this, and so nowI have this defect on my
website that I don't know how tofix, and so I'm waiting for my
webmaster to contact me and helpme figure figure out that.
So so website, yes, is new, andI'm, as I said, I'm still
figuring out all the ins andouts of actually managing the
(19:05):
website, because I probably haveat least 30 blogs ready to go
once I figure that part out.
Dalia (19:11):
Nice, but props to you and kudos to you, because
managing a website people alwayssee, especially now in the age
of technology and AI, they'relike, oh, everything's so easy,
you just plug and play, you'retotally fine.
No, yeah, if that's your skillset or if that's what you kind
of already know how to do, or ifyou've been in marketing in
that area to any capacity, youcan learn it.
(19:33):
But it is a steep hill to learnif you're not already in that,
and so I'm thankful you bringstuff up like that, because
there are many people that don'tunderstand or even value that
level of expertise out ofanybody, because they're
thinking they can just plug abot or plug some sort of
anything in.
(19:53):
Like Chachi can do it.
Susan Sherfield (19:55):
No, yes, yes, but no, yes but no, if you know
how to do that, I'm sure it'seasy.
Yeah, but so the website Ilaunched late last year and it
was just intended to inspirepeople to travel to see the
world, that I mean.
I'm not trying to sell anybodyanything.
I'm not trying to, you know,create a different career about
(20:17):
it.
It was just about inspiringpeople to travel, whether, again
is it, whether it's in theUnited States or abroad, you
know, you know, is it followingthat passion if it's something
that you're interested in?
You know is following thatpassion if it's something that
you're interested in.
And so, at this point, who?
Dalia (20:33):
isn't.
Everybody loves a goodexperience.
They just don't think.
I think they think, like whatyou originally thought or your
parents, that it's only for thewealthy.
How could they take aMediterranean cruise?
How could they travel to, ordid you say you're going to
Thailand?
Where are you headed to next?
I feel like you said you'reheaded somewhere.
Susan Sherfield (20:52):
The next big trip is in August, for my
birthday.
I'm going to Rio.
I've been to Brazil, so I'mgoing to Rio.
That's my first time there.
I'm very excited about that.
Nice, so yeah.
Dalia (21:07):
I love that you're spreading the passion for travel
.
I think that's even the name ofit.
It's the passion for travel,and no, it's not to monetize,
but it is probably will end upbeing that way for you, just
because I don't know.
I talk to a lot of people I'msure you do too.
We do in this industry and justkind of as humans, we're just
that way.
I have yet to meet somebodythat has no desire to travel.
(21:28):
It's that's what I hear timeand time again.
Do you talk about that on yourblog?
Susan Sherfield (21:40):
I do actually have a blog about that.
It hasn't posted yet, but I dohave it ready.
But again, to go back to theword values, everybody has a
limited amount of time and money, and where you spend your time
and money directly aligns withwhat's important to you.
(22:01):
And so you know, I know thattraveling, you know the world is
seeing the, having theseexperiences is one of my top
priorities for myself, and so Ichoose to live a pretty
conservative life.
I mean, don't get me wrong, Ihave a good life, but there are
so many things that I choose tolive a pretty conservative life.
I mean, don't get me wrong, Ihave a good life, but there are
so many things that I choose tonot do or not buy based on how
(22:28):
it might ding my travel budget.
And so I mean, and that's foreverybody, where to me, if they
say, oh, I never could do, thatit's like well, then it's
probably just not somethingthat's important to them, and
that's okay.
But if it is important to them,there are a lot of ways that
you could travel on a budget andstill have a good time.
(22:51):
I don't generally stay in likereal hotels, granted, I want
somebody someplace safe,someplace clean, you know, but
it goes.
It doesn't have to be luxurious, I don't have to go to, you
know Michelin, you know it'swhere to save.
And then also doing a littleresearch and planning.
(23:12):
You know things.
You know I lot on on shoulderseason.
That is like a huge I share allthe time.
It's like you do your homeworkand say you know when is the
busiest season, both for youknow as well as the prices go up
Shortly before there, shortlyafter there.
Shoulder season is a great timeto travel, and so you know
(23:33):
that's.
You know one travel tip,learning how.
You know the tips of doingresearch to figure out.
You know different deals andyou know, especially on airfare,
airfare could.
Then you know it's going to bethe biggest expense, it is the
most expensive.
Dalia (23:48):
It's like everything is affordable but the airfare.
Susan Sherfield (23:51):
Well, you know, once in a while I might treat
myself to flying first class.
But it's like that's one ofthose things again you have to
figure out and say to flyingfirst class, but that's one of
those things again you have tofigure out and say, okay, when
is going to be like reallyimpactful, when is it just a
luxury?
You know, if somebody has thefunds and they can afford to fly
first class all the time, morepower to them.
But again, that's not my budgetand so but let me just say,
(24:16):
because of my legs, I do need toget at least that comfort class
or that that extra, because,yeah, because I don't fit in
many, you know, regular airplaneroads.
Dalia (24:24):
Yeah, See, that's very helpful.
I'm sure anybody listening tothis podcast will feel a bit
more inspired to make it apriority if that is a priority
for them, which again I arguethat it is I think that it's a
lot easier to say I can't affordthings and to just chalk things
up as that, as an excuse to nothave to do anything.
(24:45):
But then what happens?
20 years goes by, 30 years goesby.
You think that the years goslow.
They go fast.
And now where did all that timego?
When did you ever make time tomake those values a priority?
I think that's the problem.
They don't make their valuesthe priority, whereas you did,
you and continue to do.
Susan Sherfield (25:05):
Well, and the other thing is, you know again,
unless you're independentlywealthy or you know you're very
successful.
I mean, we all live on a budget.
Yes, we do, and so, but it's amatter of saying do you know
where your money goes?
A lot of people I mean itsurprised me, a lot of people
don't know where their moneygoes, and so just to track it, I
(25:25):
mean like every penny for justa couple of months, and really
understand where your money goes, and then to say, well, where
can I start, you know, makingchanges in order to have this
trip become a reality.
Dalia (25:42):
Yep, yep.
Oh, I love that, which is funnybecause I always end each
episode about the same, whichwe're getting close to time and
I want to be respectful of thatAdvice.
What advice would you give tosomebody just in general?
It can be about travel, it canbe about making your priorities
match your values.
It can be what life advicewould you give to anybody that
(26:05):
is listening to this podcast,knowing that the audience is
mostly women?
Susan Sherfield (26:09):
Tomorrow is not guaranteed.
You know.
I know too many people whothink you know say I'll get to
it tomorrow, I'll do it nextyear, I'll do this in retirement
.
And I know too many people whonever got to do that and you
just never know when life isgoing to throw a curve ball at
(26:31):
you.
And you know, I don't.
And they say you know, you knowwhen you get to the end of your
life, most people don't say Iregret doing this.
They regret I have regrets thatI didn't do this.
And so that's why I said youknow, I tell people all the time
if this is something you wantto do, you need to make it
(26:53):
happen when you still can.
Dalia (27:15):
You know again.
You never know when your healthmight impact you or you know
any number of things could comeup and you know in fear.
But it's more to live inalignment with what you value
and to make that a priority,despite what life throws at you,
because you can always make theexcuses, but you can't choose
when your time's up up.
Susan Sherfield (27:40):
That's it.
But I think too many of usassume that, oh, I'm going to be
able to travel into myretirement or we live longer.
You just never know.
Or it might even be I want totake that trip with my best
friend or with my family, or younever know what could come up
in their lives as well.
Dalia (27:53):
Yep, very good point.
I don't know many people thattravel alone, so that's a very
good point.
Susan Sherfield (27:59):
Well, unfortunately, I do travel alone
.
I'm not knocking it, but stillyou've got to.
I think you need to think ofthose things.
And again, that's part of it,because I one of my best friends
, who I often travel with, she,has some medical issues and I
have some limitations and what'sfunny is we balance each other
(28:22):
out.
They're very different, but webalance each other out and we
talk about if this trip is ourlast trip, which trip are we
going to regret not taking?
Where's the place that we go?
Dang, I really wanted to gothere and we are making it a
priority now, when we still haveour health, we're still able to
.
And then, if there's some otherplaces we don't get to, and at
(28:45):
least we say, hey, you know what, those top locations, those top
places we were able to go to.
Dalia (28:50):
You had those experiences.
Oh, I love that so much.
And there we have it, she SweetSociety.
What a powerful conversationwith Susan from
onepassionfortravelcom.
Susan has shown us that travelisn't just about seeing new
places.
It's about experiencing lifefully and creating memories that
align with our deepest values.
Her journey reminds us thatlife is too precious to postpone
(29:13):
our dreams or delay our joy.
I think we can all take Susan'sprofound advice to heart.
You are not promised tomorrow.
In a world that oftenencourages us to sacrifice today
for some distant future, thesewords call us to presence, to
intention and to liveauthentically right now.
Whether your passion isexploring far-flung destinations
(29:34):
like Susan, or somethingentirely different, remember
that aligning your daily choiceswith your values isn't just a
luxury.
It's the very essence of a lifewell-lived.
Susan, thank you for sharingyour wisdom, your adventures and
your perspective with ourcommunity today.
Until next time she's SweetSociety, remember to live boldly
, love deeply and, as we aregoing to say on every episode
(29:56):
from here moving on, your lifeis your message to the world.
Make it extraordinary.
Welcome to the She Suite Society.
Today we're taking a journeynot just across the globe, but
into the heart of what it meansto live a life that truly
reflects your values.
I'm delighted to introduce youto Susan Sherfield, the
adventurous spirit behind1PassionForTravel.
com.
Susan has transformed her lovefor exploration into more than
just stamps and a passport.
(00:31):
She's created a philosophyaround travel that reflects her
priorities, instead of the otherway around.
Whether you're a seasonedglobetrotter with frequent flyer
(00:53):
miles to spare, or someonewho's dreaming of that first big
adventure from the comfort ofyour couch, Susan's insights
remind us that the journey isn'tjust about the destinations.
It's about living intentionallyalong the way.
So fasten your seatbelts, putyour tray tables up in their
upright positions and preparefor takeoff.
As we explore what it means tofollow your passion, honor your
(01:15):
values and remember that none ofus are promised tomorrow.
Please welcome to the SheSweetSociety.
This episode with SusanSherfield.
So it was a pleasure meetingyou at Advocate.
We are in the same industry,but tell me a little bit about
your background.
What is your role currently andwhat do you do so?
Susan Sherfield (01:38):
I'm currently the vice president of learning
and organizational developmentfor Mercy Housing.
I've been with Mercy Housingfor 17 years.
We are a nonprofit organizationthat primarily focuses on
affordable housing forlow-income families and seniors
and people with special needs,based in Denver, and so I live
(02:01):
in the world of employeedevelopment and training and
education, and that's alwaysbeen my passion, and I've been
doing that for about 21 yearsnow.
But, before that I was on siteLike many people.
I started on site and then wentto multi-site, so I've been in
the industry for almost 38 years.
Dalia (02:25):
Oh my goodness, and how did you get into this industry?
I'm like so many other peoplefell into it.
Susan Sherfield (02:32):
My first career out of college was actually in
the hospitality industry, sohotel motel management and got
burned out on that and waslooking for something different
and had wandered into theapartment office where I was
living to pay my rent and I wasjust talking to the property
manager and she said did youever consider property
(02:53):
management?
And I said well, tell me aboutwhat you do.
And what I heard was verysimilar to what it sounded like
I was doing in hotel management.
And she says well, we mighthave an opening for an assistant
manager with this company.
Can you come back with me,check with me tomorrow, and I'm
like sure.
So I went in the next day andshe said we do have an opening
(03:15):
and it's here at the propertywhere I was living.
And I said and we sat down andshe goes I know you well enough.
She goes I'm ready to offer youthe job If you're interested.
That's how.
Dalia (03:26):
I started oh wow, what's funny is we talk all about a
lot of us fall into it, and itusually is because we walked
into an office and talked to thepeople on site.
Yet when we talk at the NAAabout how do we recruit more
people, we never talk about that.
We never talk about the impactof onsite teams and how they're
actually the ones recruitingpeople into this industry.
(03:49):
It just you made me have alight bulb moment.
Why do we never talk about that?
Susan Sherfield (03:53):
Well, but actually, over the years,
especially when I was on site, Irecruited a number of residents
into the industry, either forthe property I was working at or
for another property I wasworking at or for another
property I was either familiarwith because, again, you get to
know your residents, but then ifthey're looking for a job
change or if they're out of ajob or something, you just start
(04:14):
talking, you understand theirbackground and say, hey, have
you ever considered propertymanagement?
Just let me tell me all aboutit, and and so and again that
I've recruited a lot of peoplethat way.
Dalia (04:25):
Yes, me too, and they some are still in the industry
and some aren't, but it's stilla really good industry to get in
and I swear most of us juststay in it forever.
It's one of those.
You hate it or love it.
You hate it or love it.
You hate it or love it.
It's because we work wherepeople live, meaning we become
so entrenched in their lives.
(04:47):
Did you ever find it hard tomake a line or to create a
boundary?
So first of all, I want tocomment on what you just said.
Susan Sherfield (04:57):
When I was on site, what I always told my team
is we are not here leasingapartments.
We are here to help people finda home.
Yes, and that was always themindset that I had is we provide
people with homes and, yes,owning a house is always going
to be the American dream, butrenting an apartment also is a
(05:22):
home and we provide them withthat living experience, and so
I've always felt that way.
As far as your question, yes,there have been times that it
was hard to draw a boundarybetween you and the residents,
especially when you get to knowthem and then people go through
different life changes and badthings happen to good people,
(05:46):
and so it was sometimes verydifficult to draw that boundary,
but it was part of the job.
However, I am going to tell youreal quick a story.
When I took over this property anumber of years ago, there was
this teeny, tiny little woman.
She was well under five feettall, she was maybe four foot
(06:07):
eight and she was a Cubanrefugee and she'd been living at
the property a long time, andat first it was like who is this
resident that is spending waytoo much time in the clubhouse
and she shouldn't be here and Igot to tell you I grew to love
her like family.
I couldn't have loved my ownfamily.
You know, and you know the wayI love her.
(06:30):
She was such an amazing womanand again, that was one of the
times it's like you know what.
I'm sorry I'm going to have tocross that boundary.
She became family to me.
She was just such a wonderfulperson.
Dalia (06:45):
It happens, we care.
I think that's why we're in theindustries, we care.
So how did you balance, then,your personal life?
Susan Sherfield (06:51):
I don't use the word balance, I call, I say
I've always said I orchestratemy life, because I really have
always thought of my life as anorchestra, that you've got to
have all of these instrumentssomehow playing in unison and
making this beautiful symphonyor this beautiful music, and
(07:12):
you've got to know when to putattention in the right space.
And so at different stages ofmy career, I've always had a
very strong work ethic.
The whole idea of working justa 40 hour week was absolutely
foreign to me.
But to me it was about buildingmy career, going above and
(07:33):
beyond, getting involved in theindustry, getting involved in
the local apartment association,creating my networks, and so
part of it was the drive tobuild career, but part of it was
also just innate to who I was,who are you?
It was kind of hard to separatethe strategy, a cognizant
(07:55):
strategy, from who I really justwas as a person.
Dalia (07:59):
So what makes you tick, personally or professionally?
Personally, because I thinkthat feeds into who we are
professionally is ultimatelyit's your.
Why you get up in the morning,why do you choose to do what you
do?
Why do any of it?
It's the soul of who you are.
What makes you tick?
And then I'm going to get toyour traveling, because we got
to talk about that Absolutely.
Susan Sherfield (08:19):
So, first of all, I was a single mom and so
part of it was making sure thatI could provide a good life for
my son.
So family is number one, hasalways been number one.
I've made a lot of choices tomake sure that that was my
number one.
So I've passed up careeropportunities.
(08:42):
I've again made choices to saysay what being a mom had to be
first yes, I needed my work.
I needed to still build acareer, but understanding where
my values were and that was inbeing a mom, that was always
first.
And then, after that, knowingthat I wanted to be in an
(09:04):
industry where I could make adifference.
There's nothing wrong withmaking money, there's nothing
wrong with that.
But I needed to make sure thatI knew that I was making an
impact on people.
And even when I was in thehotel industry, to make sure
that the guests had a goodexperience, to make sure that my
(09:24):
team enjoyed working goodexperience, to make sure that my
team enjoyed working at thathotel.
It was that mindset and so thatreally helped me align very, or
plug into this propertymanagement industry so nicely.
Dalia (09:37):
Those are awesome.
Those are definitely somereally strong core values as to
your motivations.
Core values as to yourmotivations.
I'm wondering a little bitabout your background, your
childhood and how you came to bethat way.
Susan Sherfield (09:58):
I grew up in Chicago, a very blue-collar
family, and again I think myvalues really come from my
parents.
Loving I was very, and it isnot lost on me that I recognize
that that is a privilege to growup in a stable home with two
loving parents and not worryabout whether there's going to
be food on the table or.
I never took that for grantedand so certainly my parents
(10:21):
raised me right and so that wasa big part of it.
But again, we had a good lifebut it was not about any bells
and whistles and luxuries.
That's not how I grew up.
As I said, I knew I had a goodlife but it was not about a lot
of material things and I'm fineand I was in I.
That also has definitelyinfluenced me.
(10:42):
I always say I would muchrather spend my money on
experiences than on stuff.
Dalia (10:47):
Which is so funny.
It's very true, but you havesome of the best outfits seen
and it's amazing because you'revery honest about that.
It's not about spending moneyon the things.
Where do you find your outfits?
Susan Sherfield (11:06):
things?
Where do you find your outfits?
Well, so, if you didn't notice,I'm a very tall woman.
I'm 5'11 and I have huge feetand it's.
I can't just go into any storeand say, oh, you'll start
picking stuff off the rack andfind stuff that fits me.
So a lot of stuff is justknowing the places that I can
buy stuff, and I buy almosteverything online.
I almost never go into a store.
Dalia (11:26):
It's super helpful.
I know I love doing that too,but see, that's the thing.
So you buy, you spend yourmoney more on experiences,
absolutely.
When did you start doing that?
Susan Sherfield (11:36):
You know what.
To be honest with you, I thinkI've always had a sense of that,
partially because of personalvalues and then, many years,
because of necessity.
As a single mom, I was the soleincome for raising my son, and
so bills came first.
But even when he was young, Iwould put away $10 here, $20
(12:00):
there, in order to always takehim on a summer vacation.
We did a vacation every summerand sometimes that meant going
down to Atlanta for a longweekend and going to baseball
games and the zoo and thingslike that, and then every once
in a while, if I was able totake him, maybe to Washington DC
(12:21):
.
But again, I always had to beon a budget.
But even at budget, it's like Iknew I wanted to have money in
order to provide him with thoseexperiences.
And again, I also was veryintentional about trying to give
him a variety of experiences inorder to then allow him to make
(12:45):
his own choices about whatthings he wanted to pursue in
his life, about what things hewanted to pursue in his life,
and did you get those sameexperiences, or was it more of
because you didn't really getthat?
Dalia (12:57):
you curated your life in a way to make sure you had one?
Susan Sherfield (13:03):
I do think it's a combination of both.
Again, growing up in Chicago,there was always so many things
going on and my parents did takeus to the museums and to the
cultural festivals and a lot ofthe things in Chicago.
That's always going on and Ialways loved that.
Dalia (13:25):
That maybe sparked your interest in all the cultures.
Susan Sherfield (13:29):
I think that was a big part of it.
Now for travel my parentsforced me to go camping.
Let me just say as much as Ilike experiences and I love to
travel there, I do have somelimits.
I am not a camping girl.
Dalia (13:44):
I'm not either.
You won't hear anything out ofme for that.
Susan Sherfield (13:47):
You've probably seen this meme that says if you
ask me if I want to go and seenature, if it means I can see
the trees from the comfort of myhotel room, yes, I'm in.
I don't need a lot of luxury,but I don't want to be sleeping
with nature.
Dalia (14:04):
Listen, you will never hear me argue you on that one.
My type of camping is also outof a hotel.
I don't camp, I've been camping.
What is that?
Why do people enjoy it?
No, knock on them, it's just.
I prefer no bugs, personally,no bugs.
Susan Sherfield (14:20):
As well as other things that creep and
crawl.
Dalia (14:23):
All right, let's talk about the places you've been.
Let's start.
What was the first treatyourself trip?
What was the first.
Susan Sherfield (14:33):
So so I had been just from family travels,
just like to around the UnitedStates.
So let me just say I did havethe privilege of seeing a number
of the States of the UnitedStates.
We live in an amazing countryand you know who are interested
in travel and you know want togo abroad or feel they can't
afford to.
We live in a fabulous country.
(14:55):
There are so many differentthings to experience.
You don't have to leave thecountry, you don't?
Yeah, we traveled a lot inCanada.
Canada is an absolutelybeautiful country.
And then after that I'd beenlike in some border towns in
Mexico a couple of times andmaybe an island.
But my first big trip abroad wasactually for my 40th birthday.
(15:20):
I mean, I was, I'd beendivorced the year before and I
thought, you know, I have toturn 40.
I want to do it in style.
And you know, and before that Inever really thought that
traveling abroad was somethingthat was within my reach, as I
think I had mentioned to yougrowing up, you know I would
(15:40):
make comments to my parents whenwe'd be watching, you know, the
TV, when you know the wholefamily would be around one TV
and you have three channels andthat was it.
You know.
We would watch different shows,like Doc Cousteau and Mutual of
Omicron's Wild Kingdom, youknow, and National Geographic,
(16:01):
and I would tell my parents Iwant to go there someday, I want
to see that someday, and Idon't.
I think they really believedthat it was.
You had to be rich in order totravel those places, and I say
this on my website.
I said I never thought thatthey were trying to crush my
dreams.
I think they were trying tomanage expectations.
(16:23):
And it wasn't until I was in mymid-30s and I'd been in the
work world for a number of yearsand I started meeting people
that really were not all thatdifferent from me.
You know, they had children,they had lives, they had bills
and somehow, you know, they didnot grow up in in a family of of
(16:44):
privilege, of of, you know,wealth or any, and yet they had
been to these places.
And I'm thinking, okay, well,you know, if they can do it, I
can too.
And so for my 40th birthday, myson was 19 at the time, 19, I
was 20.
And I just said, hey, you know,are you too old to take a trip
with your mom for my birth, forher birthday?
(17:05):
And he's like well, what'd youhave in mind, mom?
I said Mediterranean cruise,italy, greece and Turkey.
And he's like I'm in.
You know, and back then theinternet was not in existence.
You had to go to a travel agentfor everything.
You had to go to, like, thelibrary and check out a book to
(17:27):
learn about these places.
You know the information wasn'tavailable to help you plan a
trip or book a tripindependently.
You know you had to rely onthese experts and while you know
, fine, it was like that tripabsolutely lit the fire, changed
everything.
It was life-changing Absolutelyand I knew that that had to be
(17:51):
a part of my life In some manner.
I just never imagined that Iwould be able to go the places
I've been and do the things I'vedone, and especially on the
scale that I've done it.
But again, I made it a priority.
It aligned with my values, italigns with your values.
Dalia (18:11):
So what are some of the other places you've been to,
then, and the experiences thatyou've gone?
You talk a lot about this,obviously, on your website and I
am going to be sharing thatwith everybody, but tell us.
Susan Sherfield (18:24):
First of all, let me you know and I think I
shared this with you the websiteis a new project for me, so
managing a website is reallywell outside of my normal
skillset, and so a good exampleis I was on it the other day and
these weird boxes popped up.
I'm thinking I don't know whatthese are.
(18:45):
I didn't cause this, and so nowI have this defect on my
website that I don't know how tofix, and so I'm waiting for my
webmaster to contact me and helpme figure figure out that.
So so website, yes, is new, andI'm, as I said, I'm still
figuring out all the ins andouts of actually managing the
(19:05):
website, because I probably haveat least 30 blogs ready to go
once I figure that part out.
Dalia (19:11):
Nice, but props to you and kudos to you, because
managing a website people alwayssee, especially now in the age
of technology and AI, they'relike, oh, everything's so easy,
you just plug and play, you'retotally fine.
No, yeah, if that's your skillset or if that's what you kind
of already know how to do, or ifyou've been in marketing in
that area to any capacity, youcan learn it.
(19:33):
But it is a steep hill to learnif you're not already in that,
and so I'm thankful you bringstuff up like that, because
there are many people that don'tunderstand or even value that
level of expertise out ofanybody, because they're
thinking they can just plug abot or plug some sort of
anything in.
(19:53):
Like Chachi can do it.
Susan Sherfield (19:55):
No, yes, yes, but no, yes but no, if you know
how to do that, I'm sure it'seasy.
Yeah, but so the website Ilaunched late last year and it
was just intended to inspirepeople to travel to see the
world, that I mean.
I'm not trying to sell anybodyanything.
I'm not trying to, you know,create a different career about
(20:17):
it.
It was just about inspiringpeople to travel, whether, again
is it, whether it's in theUnited States or abroad, you
know, you know, is it followingthat passion if it's something
that you're interested in?
You know is following thatpassion if it's something that
you're interested in.
And so, at this point, who?
Dalia (20:33):
isn't.
Everybody loves a goodexperience.
They just don't think.
I think they think, like whatyou originally thought or your
parents, that it's only for thewealthy.
How could they take aMediterranean cruise?
How could they travel to, ordid you say you're going to
Thailand?
Where are you headed to next?
I feel like you said you'reheaded somewhere.
Susan Sherfield (20:52):
The next big trip is in August, for my
birthday.
I'm going to Rio.
I've been to Brazil, so I'mgoing to Rio.
That's my first time there.
I'm very excited about that.
Nice, so yeah.
Dalia (21:07):
I love that you're spreading the passion for travel
.
I think that's even the name ofit.
It's the passion for travel,and no, it's not to monetize,
but it is probably will end upbeing that way for you, just
because I don't know.
I talk to a lot of people I'msure you do too.
We do in this industry and justkind of as humans, we're just
that way.
I have yet to meet somebodythat has no desire to travel.
(21:28):
It's that's what I hear timeand time again.
Do you talk about that on yourblog?
Susan Sherfield (21:40):
I do actually have a blog about that.
It hasn't posted yet, but I dohave it ready.
But again, to go back to theword values, everybody has a
limited amount of time and money, and where you spend your time
and money directly aligns withwhat's important to you.
(22:01):
And so you know, I know thattraveling, you know the world is
seeing the, having theseexperiences is one of my top
priorities for myself, and so Ichoose to live a pretty
conservative life.
I mean, don't get me wrong, Ihave a good life, but there are
so many things that I choose tolive a pretty conservative life.
I mean, don't get me wrong, Ihave a good life, but there are
so many things that I choose tonot do or not buy based on how
(22:28):
it might ding my travel budget.
And so I mean, and that's foreverybody, where to me, if they
say, oh, I never could do, thatit's like well, then it's
probably just not somethingthat's important to them, and
that's okay.
But if it is important to them,there are a lot of ways that
you could travel on a budget andstill have a good time.
(22:51):
I don't generally stay in likereal hotels, granted, I want
somebody someplace safe,someplace clean, you know, but
it goes.
It doesn't have to be luxurious, I don't have to go to, you
know Michelin, you know it'swhere to save.
And then also doing a littleresearch and planning.
(23:12):
You know things.
You know I lot on on shoulderseason.
That is like a huge I share allthe time.
It's like you do your homeworkand say you know when is the
busiest season, both for youknow as well as the prices go up
Shortly before there, shortlyafter there.
Shoulder season is a great timeto travel, and so you know
(23:33):
that's.
You know one travel tip,learning how.
You know the tips of doingresearch to figure out.
You know different deals andyou know, especially on airfare,
airfare could.
Then you know it's going to bethe biggest expense, it is the
most expensive.
Dalia (23:48):
It's like everything is affordable but the airfare.
Susan Sherfield (23:51):
Well, you know, once in a while I might treat
myself to flying first class.
But it's like that's one ofthose things again you have to
figure out and say to flyingfirst class, but that's one of
those things again you have tofigure out and say, okay, when
is going to be like reallyimpactful, when is it just a
luxury?
You know, if somebody has thefunds and they can afford to fly
first class all the time, morepower to them.
But again, that's not my budgetand so but let me just say,
(24:16):
because of my legs, I do need toget at least that comfort class
or that that extra, because,yeah, because I don't fit in
many, you know, regular airplaneroads.
Dalia (24:24):
Yeah, See, that's very helpful.
I'm sure anybody listening tothis podcast will feel a bit
more inspired to make it apriority if that is a priority
for them, which again I arguethat it is I think that it's a
lot easier to say I can't affordthings and to just chalk things
up as that, as an excuse to nothave to do anything.
(24:45):
But then what happens?
20 years goes by, 30 years goesby.
You think that the years goslow.
They go fast.
And now where did all that timego?
When did you ever make time tomake those values a priority?
I think that's the problem.
They don't make their valuesthe priority, whereas you did,
you and continue to do.
Susan Sherfield (25:05):
Well, and the other thing is, you know again,
unless you're independentlywealthy or you know you're very
successful.
I mean, we all live on a budget.
Yes, we do, and so, but it's amatter of saying do you know
where your money goes?
A lot of people I mean itsurprised me, a lot of people
don't know where their moneygoes, and so just to track it, I
(25:25):
mean like every penny for justa couple of months, and really
understand where your money goes, and then to say, well, where
can I start, you know, makingchanges in order to have this
trip become a reality.
Dalia (25:42):
Yep, yep.
Oh, I love that, which is funnybecause I always end each
episode about the same, whichwe're getting close to time and
I want to be respectful of thatAdvice.
What advice would you give tosomebody just in general?
It can be about travel, it canbe about making your priorities
match your values.
It can be what life advicewould you give to anybody that
(26:05):
is listening to this podcast,knowing that the audience is
mostly women?
Susan Sherfield (26:09):
Tomorrow is not guaranteed.
You know.
I know too many people whothink you know say I'll get to
it tomorrow, I'll do it nextyear, I'll do this in retirement
.
And I know too many people whonever got to do that and you
just never know when life isgoing to throw a curve ball at
(26:31):
you.
And you know, I don't.
And they say you know, you knowwhen you get to the end of your
life, most people don't say Iregret doing this.
They regret I have regrets thatI didn't do this.
And so that's why I said youknow, I tell people all the time
if this is something you wantto do, you need to make it
(26:53):
happen when you still can.
Dalia (27:15):
You know again.
You never know when your healthmight impact you or you know
any number of things could comeup and you know in fear.
But it's more to live inalignment with what you value
and to make that a priority,despite what life throws at you,
because you can always make theexcuses, but you can't choose
when your time's up up.
Susan Sherfield (27:40):
That's it.
But I think too many of usassume that, oh, I'm going to be
able to travel into myretirement or we live longer.
You just never know.
Or it might even be I want totake that trip with my best
friend or with my family, or younever know what could come up
in their lives as well.
Dalia (27:53):
Yep, very good point.
I don't know many people thattravel alone, so that's a very
good point.
Susan Sherfield (27:59):
Well, unfortunately, I do travel alone
.
I'm not knocking it, but stillyou've got to.
I think you need to think ofthose things.
And again, that's part of it,because I one of my best friends
, who I often travel with, she,has some medical issues and I
have some limitations and what'sfunny is we balance each other
(28:22):
out.
They're very different, but webalance each other out and we
talk about if this trip is ourlast trip, which trip are we
going to regret not taking?
Where's the place that we go?
Dang, I really wanted to gothere and we are making it a
priority now, when we still haveour health, we're still able to
.
And then, if there's some otherplaces we don't get to, and at
(28:45):
least we say, hey, you know what, those top locations, those top
places we were able to go to.
Dalia (28:50):
You had those experiences.
Oh, I love that so much.
And there we have it, she SweetSociety.
What a powerful conversationwith Susan from
onepassionfortravelcom.
Susan has shown us that travelisn't just about seeing new
places.
It's about experiencing lifefully and creating memories that
align with our deepest values.
Her journey reminds us thatlife is too precious to postpone
(29:13):
our dreams or delay our joy.
I think we can all take Susan'sprofound advice to heart.
You are not promised tomorrow.
In a world that oftenencourages us to sacrifice today
for some distant future, thesewords call us to presence, to
intention and to liveauthentically right now.
Whether your passion isexploring far-flung destinations
(29:34):
like Susan, or somethingentirely different, remember
that aligning your daily choiceswith your values isn't just a
luxury.
It's the very essence of a lifewell-lived.
Susan, thank you for sharingyour wisdom, your adventures and
your perspective with ourcommunity today.
Until next time she's SweetSociety, remember to live boldly
, love deeply and, as we aregoing to say on every episode
(29:56):
from here moving on, your lifeis your message to the world.
Make it extraordinary.
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