Finding Your Unique Angle in a Crowded Podcast Space
In this episode of Showmakers, Ed Barker from Studio 1878 talks about the importance of identifying and honing a unique angle for your podcast. He addresses the common pitfalls of brand podcasts sounding generic and provides three key questions to help find your distinct voice: Who is your specific audience? What unique viewpoints or insights do you offer? Why is a podcast the best format for your content right now? Using examples from successful brand podcasts like WorkLife with Adam Grant, Inside Trader Joe's, and Andreessen Horowitz's a16z, Ed illustrates how to create a compelling, original podcast. Additionally, he offers tips for crafting a one-sentence positioning statement to clearly define your podcast's unique value proposition. Subscribe to catch the next episode where Ed will discuss how to achieve studio-quality sound on any budget.
00:00 Introduction to Show Makers
00:11 The Importance of Finding Your Unique Angle
01:12 Key Questions to Define Your Podcast's Angle
03:10 Examples of Successful Brand Podcasts
04:21 Crafting Your Podcast's Positioning Statement
05:16 Conclusion and Next Episode Preview
About Your Host
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive (and then a VC), Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
Studio 1878
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story in audio (and video) from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story. Why 1878? Well, Ed's first show was/is an independent Manchester United podcast and club was founded in 1878.
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