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May 13, 2025 β€’ 30 mins

Join us in this compelling episode as we sit down with Josh Sandler, co-founder of Lori and Founder and CEO of TruTax.

Josh shares his transformative journey from building Lori, an on-demand logistics and trucking company in East Africa, to founding TruTax, a venture leveraging AI to optimize tax compliance. Learn about his entrepreneurial lessons, personal growth, and the critical mistakes that shaped his path.

Dive into his reflections on team building, culture, and managing intense environments, and discover how meditation and self-care have become cornerstones of his strategy.

Whether you're an aspiring entrepreneur or intrigued by the challenges of scaling in emerging markets, this episode offers invaluable insights.

00:00 Introduction and Initial Struggles

00:35 Meet Josh Sandler: Entrepreneurial Journey

02:02 Founding Lori: Challenges and Lessons

04:51 Scaling and Market Dynamics

06:41 Transition to True Tax and Personal Growth

13:34 Building Effective Teams and Company Culture

15:43 Navigating Tax Compliance and Future Plans

18:06 Reflections and Advice for Entrepreneurs

25:08 Conclusion and Final Thoughts

🎧 Don’t miss this important conversation share with any early stage founder or builder

Youtube - https://youtu.be/VBh5pO-Lqjw

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#JoshSandler #LoriSystems #TruTax #EntrepreneurshipJourney #EmergingMarketsStartup #AIinTax #StartupLessons #TeamCultureLeadership #EastAfricaTech #FoundersInsights

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