The Secret Behind Weirdly Viral Apps
Featuring Canyon Pergande
What if your next 100,000 users didn’t come from ads—but from TikTok videos made by broke college students?
In this episode of The Superwall Podcast, we sit down with Canyon Pergande to unpack the real playbook behind the app world’s weirdest (and most efficient) viral growth stories. From job-hunting platforms to AI photo apps, a new wave of founders is turning low-budget, high-volume UGC into massive download numbers—and doing it with remarkable speed.
You’ll learn how these companies are using student creators, creator briefs, and smart experimentation to unlock CACs that paid ads can’t touch. This isn’t about theory—it’s backed by real case studies, real numbers, and real tools.
What we cover:
- How apps like Sideshift and Photogenic turned $10K into millions of views (and paying users)
- The art of a good creator brief—and why less is more
- How to “warm up” a TikTok account like a pro before launching content
- Why UGC + paywalls is the new formula for converting views into revenue
- How tools like Spytalk help teams track and replicate viral formats
- UGC vs. influencer marketing: where the cost, trust, and ROI really sit
This is the episode for anyone building a consumer app in 2025—and wondering how to grow fast without burning cash.
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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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