How I Grow Viral Apps to 1M+ Downloads (Just Copy Me)
Featuring Yev Marusenko
What does it take to grow an app from zero to over a million downloads—without burning through your budget?
In this episode of The Superwall Podcast, we sit down with Yev Marusenko, growth lead at Sizzle AI, and one of the sharpest minds in data-driven growth today. From faceless YouTube virality to scalable UGC and paid ad flywheels, Yev breaks down the exact frameworks he’s used to build, test, and scale creative that converts.
If you’re a founder, growth lead, or performance marketer, this conversation is a masterclass in systematic experimentation, performance storytelling, and funnel optimization—built for results.
What we cover:
- How Yev uses $5 experiments to find 10x ad creatives (and scale them fast)
- Why creative variation volume beats perfection early on
- How to identify funnel “tipping points” that drive massive compounding growth
- The secret to blending organic + paid for a sustainable growth loop
- Why micro-storytelling is the most underrated tactic in mobile marketing
- The real process behind a 79K-like TikTok ad—and why not all viral hits convert
Whether you’re just launching or trying to turn a growth plateau into a breakout moment, this episode gives you the tools and mindset to experiment faster, spend smarter, and scale with confidence.
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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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