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June 25, 2025 29 mins

Think TEDx is only for celebrities or industry experts? Terry Fossum’s journey proves otherwise.
From growing up in one of the poorest U.S. cities to leading nuclear bomber crews in the Air Force, surviving solo treks in the Amazon and Arctic, winning a Fox reality survival show, and becoming a #1 bestselling author and award‑winning actor—Terry’s story is the ultimate underdog tale. His iconic TEDx talk, “Why You Didn’t Reach That Goal…Again,” reached the top 2 TEDx talks globally, applying Nobel Prize-winning science to a game-changing goal-setting method called the “Ox Cart Technique” 

🎯 In this episode, we unpack:

  • How to test if your idea is TEDx‑worthy, even if you doubt your expertise
  • What made Terry’s talk go viral—and how you can emulate it
  • The insider strategy organizers look for in standout speakers

If you’ve ever thought, “Who am I to speak at TEDx?”, Terry’s journey will blow that myth apart—and give you a step‑by‑step plan to land your own red‑dot moment.

👉 Tune in now for expert-level mindset shifts, unfiltered strategy, and the urgency to stop overthinking and step up to the stage.

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