How to Stand Out as a Coach in a Saturated Market [Ep 49]

If you’ve ever thought, "Everyone and their mom is a coach - how am I supposed to stand out?" you're in the right place! Standing out as a coach isn't about shouting louder or competing with others—it's about creating your own blue ocean. In this episode, I'm walking you through exactly how to position yourself as the go-to expert in your niche, even if you're just starting from scratch.

The coaching industry has grown 62% since 2019 for a reason. People are craving support outside traditional systems. But if you're speaking to everyone, you're selling to no one. I'll show you my 10-step formula to cut through the noise, from hyper-niching down to creating your signature framework (your secret sauce!). You'll learn why your copy matters more than pretty branding, how to step into your CEO identity, and why focusing on conversations beats obsessing over algorithms.

Whether you're a therapist wanting to scale beyond the office, or just craving more freedom and impact, this episode is a must-listen for you. The world doesn't need more noise—it needs the fully expressed version of YOU.

Topics covered on How to Stand Out as a Coach:

• Is it possible to stand out as a coach among so many other coaches?
• Why is the coaching industry booming now, and is it too late to join?
• How you can create your own "blue ocean" instead of competing in the crowded market.
• What makes a real niche that actually helps you stand out as a coach?
• Why you should focus on one core offer instead of creating multiple programs.
• How you can make your copy connect emotionally with your ideal clients.
• The best way to overcome client objections before they even ask.

Resources from this episode:

• Therapreneur: A Therapist's Guide to 3x Your Therapy Income
• Therapist to Coach Accelerator program
• Google Workspace

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Related episodes:

• How to Find Your Niche & Connect with Your Ideal Clients [Ep 29]
• Simplify Your Coaching Business with the Power of One [Ep 42]

Quote:

“ You don't have to be perfect. You don't have to know everything. You just have to be real.”- Carly Hill