Frank Greeff shares his remarkable journey from working as a chef to building and selling a business for $180 million. Discover how this former runner-up for CEO of the Year navigated the intense year-long exit process, the emotional pressure of keeping the sale secret from 350+ employees, and the surprising "anticlimactic" feeling when the deal finally closed.
Learn why talent acquisition is his primary motivation for building in public, how he negotiated a 50/50 merger with a competitor 8x their size, and the mindset shift that helped him transition from individual contributor to leader of a 350+ person organisation. This episode unpacks the hidden realities of entrepreneurship and offers powerful lessons on energy management, reflection practices, and finding purpose after a major exit.
00:00:00 - Introduction to Frank Greeff's entrepreneurial journey
00:04:17 - Why Frank shares his business-building journey so openly
00:08:28 - The Founders Table and building a network of elite entrepreneurs
00:14:25 - Frank's new AI voice assistant for high performers
00:19:19 - Unveiling the new business and launch timeline
00:23:24 - Frank's early life and path from chef to entrepreneur
00:30:22 - Growing from $900K to a major tech business
00:37:22 - The merger that changed everything
00:45:00 - Finding the right advisors for the $180M exit
00:51:00 - The emotional reality of selling a business
00:59:05 - Energy management vs. time management for high performance
01:08:12 - Key CEO lessons and focusing on A-players
01:19:24 - Maintaining motivation after a major financial exit
01:24:09 - The three traits of top 1% performers
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