In this episode, I sit down with Peter Hull, founder and CEO of Fitstop, one of the fastest-growing fitness franchises in Australia. Pete’s journey is anything but conventional — starting out as a motocross racer, he pivoted into the fitness industry, built a thriving gym model, and scaled it to 160+ locations across four countries, with his eyes now set on the US market.
But it hasn’t been smooth sailing. Pete opens up about the challenges of rapid growth, the toughest lessons in franchising, and the mindset shifts required to build something that lasts. We go deep into what it really takes to scale a business, the biggest mistakes people make in franchising, and how Pete went from grinding solo to leading a powerhouse brand.
If you’re a business owner, an aspiring entrepreneur, or someone looking to understand the psychology behind building a sustainable empire, this episode is for you.
00:00:00 - Peter Hull’s background and the early struggles of Fitstop
00:00:53 - Building Fitstop with his wife
00:01:07 - Why and how Peter transitioned to franchising
00:01:18 - What fuels Peter’s ambition
00:01:38 - Introduction to the episode
00:02:11 - The challenges of scaling a fitness franchise
00:03:07 - Fitstop ranked #2 fastest-growing company in Australia
00:04:15 - COVID – How the business expanded from 20 to 80 locations
00:10:00 - The biggest lessons learned in leadership
00:18:00 - The common mistakes in early business growth
00:25:00 - The unique model that makes Fitstop stand out
00:33:00 - Why community and culture are key to business success
00:40:00 - The biggest challenges of scaling a franchise
00:50:00 - Expanding Fitstop internationally and entering the U.S. market
01:00:00 - The impact of mentorship on Peter’s growth as a leader
01:15:00 - The future vision for Fitstop and long-term scalability
01:30:00 - The most important business lessons learned over the years
01:45:00 - Final takeaways and advice for entrepreneurs
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Instagram: https://www.instagram.com/fitstopfitness
#Entrepreneurship #Franchising #BusinessGrowth #FitnessIndustry #HighPerformance #MindsetMatters #WealthCreation #PersonalGrowth #Top1Percent #Fitstop
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