EP 15: Can AI Replace Your Agency

🎙 Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports — but does not replace — human expertise and strategy.

🔑 Key Takeaways

🖼️ AI in Images: Helpful, but Risky
• Great for quick lifestyle images and background enhancements for small brands.
• Not reliable for strict brand guidelines, proportions, or avoiding copyright risks.

📝 Copywriting with AI: A Strong Start
• AI drafts titles, bullets, and callouts well — but humans must edit for accuracy and compliance.
• Prompt engineering and tools like Character.AI and custom GPTs improve results.

📈 AI & Advertising: Only Half the Job
• AI ad tools help with data summarization but don’t outperform human ad managers.
• Rule-based PPC tools (like Optimizer or PPC Profit) are still preferred for control and consistency.

💡 AI for Ideation and Strategy
• AI shines in generating brand names, new ideas, and article drafts.
• Use AI for brainstorming and summarizing, not final decisions or strategy setting.

⚙️ Best Tools and Approaches Mentioned
• ChatGPT (especially with custom GPTs) – For content, prompts, and communications
• Claude – Better for technical writing, programming support, and detailed analysis
• Canva Pro – Easy creative tools with layered AI assistance
• Character.AI – Customer avatar creation and ideation training
• Rule-based PPC software – For safer ad management (vs. "auto AI" ad tools)

⚖️ AI + Agency Expertise: Hybrid is Best
• AI saves time on tedious tasks, but human review is essential.
• Agencies provide deeper customer understanding, legal compliance, and strategic decision-making that AI alone can't match.

🧩 Final Advice for AI Beginners
• Start by using AI to draft, not finalize — especially for copy and ideation.
• Learn basic prompt engineering or ask AI to create the best prompts for you.
• Treat AI like a team assistant, not a team replacement.

🔗 Useful Links Mentioned

• Character.AI – Build customer avatars and ideate with AI characters
• ChatGPT Explore GPTs – Browse and create custom GPTs
• Claude by Anthropic – Advanced AI for programming, writing, and analysis
• Canva Pro – AI-assisted creative tools for image generation
• Make.com – Workflow automation platform
• Otter.ai – Record and transcribe outlines for article writing
• Google Workspace – Built-in AI tools for documents and spreadsheets
• Optmyzr - Rule-based PPC management tool