Abe Chomali shines the spotlight on his co-host, Robyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares her unconventional path, starting from humble beginnings at garage sales to building a seven-figure Amazon business and founding Marketplace Blueprint, an agency focused on Amazon and other marketplaces.
Key topics covered:
- Robyn’s Journey: From a youth minister struggling financially to scaling an e-commerce business to over $1 million in sales on Amazon by 2010, Robyn’s story highlights resilience and adaptability.
- Agency Evolution: Marketplace Blueprint offers full-service Amazon management, including advertising, compliance, creative services, and Seller Support, with a team of former Amazon employees.
- Speaking Career: Robyn has spoken at international events like PubCon, SMX London, and SMX Munich, drawing from her vast marketing knowledge beyond Amazon, including insights from the broader Google and Meta ecosystems.
- AI vs. Rule-Based Strategies: A lively discussion on the role of AI in e-commerce advertising, where Robyn emphasizes the value of human-driven, rule-based systems for nuanced decision-making.
Robyn also shares personal anecdotes, including:
- Meeting her husband (and business partner) Nate at Kinko’s and how they complement each other’s strengths in the agency.
- Navigating challenges like product indexing issues on Amazon, such as a baby spoon incorrectly categorized as a “sexual wellness” product.
Key Takeaways:
- Intentionality matters: Robyn’s approach focuses on understanding each client’s ideal customer and aligning marketing strategies accordingly.
- Fundamentals first: While AI tools have their place, Robyn believes in human oversight for creative, strategic decisions.
- Adaptability: Robyn thrives on solving new puzzles in the ever-changing e-commerce landscape, thanks to her ADHD-driven curiosity.
Links Mentioned in the Episode:
- Marketplace Blueprint - https://www.marketplaceblueprint.com
- Search Engine Journal - https://www.searchenginejournal.com
- Search Engine Land - https://www.searchengineland.com
- PubCon - https://www.pubcon.com
- SMX Munich & SMX London - https://www.searchmarketingexpo.com
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.