Jeff Cohen has been a seller on Amazon, worked at a SAAS company (Seller Labs), and now works as an ad evangelist for Amazon Advertising. Robyn and Abe chatted with Jeff about exactly what he had learned and how his perspective on working at Amazon had changed.
Key Takeaways:
✅ Amazon prioritizes customer experience and long-term impact.
✅ Amazon Marketing Cloud (AMC) helps brands improve ad targeting & analytics.
✅ AI in advertising is constantly evolving—brands must stay adaptable.
✅ Upper-funnel marketing (TV ads, DSP, Sponsored Ads) can boost conversion rates.
✅ Career advice: Start as a seller, work with an agency, or join Amazon.
✅ Amazon’s work culture encourages big thinking, problem-solving, and innovation.
🔗 Resources & Links:
📖 Amazon Leadership Principles
📊 Amazon Marketing Cloud
🛍️ Amazon Sponsored Ads
📈 Amazon DSP
💼 Amazon Jobs
We also discuss what Jeff recommends for people looking to be the next generation of thought leaders in the Amazon space break into the space.
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