EP 9: Understanding Match Types for Amazon Ads with Abe

🎙 Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization.

🔑 Key Takeaways

📢 Understanding Match Types is Essential

·       Amazon offers multiple match types: Exact, Phrase, Broad, Broad Match Modifier, and Automatic campaigns.

·       Exact Match targets precise keywords, while Phrase Match allows variations before or after the keyword.

·       Broad Match provides the widest reach but can be less precise.

·       Automatic Campaigns rely on Amazon’s algorithm to find relevant placements.

💡 Negative Matching & Bid Adjustments

·       Negative Match prevents wasted ad spend on irrelevant search terms.

·       Bid Adjustments help fine-tune performance without over-relying on negative matching.

·       Brands should test all match types to find the most profitable structure.

🚀 Campaign Segmentation & Strategy

·       Multiple campaigns per product allow better control over bids and performance.

·       Avoid "set it and forget it"—ad campaigns require regular optimization.

·       Event-based advertising (e.g., Shark Tank, Oprah’s Favorite Things) needs strategic scaling of budgets and placements.

⚠️ Common Mistakes to Avoid

·       Over-reliance on one match type limits ad performance.

·       Lack of negative matching leads to unnecessary spend.

·       Not monitoring ad spend can cause budget waste, especially during peak events.

🎯 Final Thoughts
Amazon advertising requires ongoing management, testing, and adjustments to stay profitable. Understanding match types, bidding strategies, and segmentation can maximize ad efficiency and ROI.

📢 Stay informed, test regularly, and never assume a one-size-fits-all strategy! 🚀