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July 7, 2025 35 mins

In this episode of The University Comms Podcast, Gareth Hughes speaks with Siobhan Stayt and Jas Whiting about a campaign at UWE Bristol that promotes positive masculinity. They discuss the complexities of defining masculinity, the research that informed their campaign, the creative process behind their video, and the challenges they faced in launching it. The conversation highlights the importance of student engagement, the need for ongoing dialogue about masculinity, and the lessons learned from their experience.

Read more about the campaign here.

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