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May 12, 2025 37 mins

This episode gets real.

Ash opens up about hitting a breaking point in business this week—financial stress, responsibility, and that horrible voice telling you to give it all up. Chris shares what it’s like living on TikTok income and the mental battle of betting on yourself.

They talk openly about:

  • The addiction of entrepreneurship
  • Why pressure is brutal but necessary
  • Knowing when to say “no” in business
  • What support systems really look like
  • The price of chasing the wrong projects

No ego. No filters. Just raw truth about what it actually feels like when you’re trying to build something big—and it nearly breaks you.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
It's been rough mate.
I'm not going to lie.

Speaker 2 (00:05):
This is the only problem with having all your
eggs in one basket.

Speaker 1 (00:08):
I don't want that anymore.
Why the fucking hell am I doingthis?

Speaker 2 (00:14):
I think you're either built to deal with pressure or
you're not.
If you don't think you can dealwith pressure, there's probably
a chance that you can't.

Speaker 1 (00:21):
It's not for the faint-hearted, is it no?

Speaker 2 (00:27):
It is probably the best decision I've ever made in
my life, because of what it'sallowing me to do.

Speaker 1 (00:30):
I wish people would be transparent with people how
it actually feels when shit goeswrong.
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(00:52):
Real stories, real challengesand real success.
Let's get into it.
Hello everybody, welcome to theUntold Podcast.
No Des today, just me and Chris.
No beers this week, chris, youlet me down.

Speaker 2 (01:04):
Yeah, sorry, mate, thirsty Thursday and all that.
I've got stuff to do.
Thirsty Thursday.

Speaker 1 (01:07):
Business has to come first right, yeah, yeah, how are
you doing, Chris?
How's your week been?

Speaker 2 (01:12):
It's been good, really good, yeah, yeah, really
good.
As you'll be fully aware I'vespent a lot of which is ups and
downs.
Obviously you fed up with ityet.
Nah, mate, I must admit I satat home on Sunday, just getting
ready for bed, and I laid him,laid him laid on the bed and I
thought to myself this doesn'tfeel right.

(01:33):
It's not a feeling I like, tobe fair, not knowing that I've
got to get up for work in themorning.
It's quite a weird adjustmentactually.
Yeah, I know someone said it'sgoing to take a little while to
adjust, but it is a weird one.
I thought I'd just bowlstraight into it.
Like yeah, I ain't got to get upfor work.
Who gives a shit Like I'll getwhenever I want, but when you've
got kids you still get up atsix in the morning anyway,
didn't you?

(01:53):
And?

Speaker 1 (01:54):
you've been getting up and doing the lives at six as
well.
Obviously, that's why I've gotbags under the eyes, because I
did it this morning.

Speaker 2 (02:00):
What about you?
You've had a tough one thisweek, haven't you?

Speaker 1 (02:08):
Yeah, it's been rough , mate.
It's been rough.
I'm not going to lie, and thisis the stuff that people don't.
You don't see when you're anentrepreneur, when you're
building something, and youwould have gone through similar
things Like, basically, forpeople listening, I'm in a
situation where, because ofsomeone else's complacency could

(02:29):
end up costing me a hell of alot of money, but more money
than I even want to think about,money that will really
jeopardize everything I'veworked for for the last 18
months setting up my business,and yesterday I literally I just
wanted to end it all.
I just wanted to not end it alllike I was in life, but I'm
just gonna say, fucking hell,not live.

(02:51):
I just I just thought to myselfyesterday I was sitting there
thinking why the fucking hell amI doing this?
Why am I working every day 12,13, 14 hours in the office every
single day?
Things just don't seem to bemoving forward anymore and I
questioned myself yesterday,questioned my ability to carry

(03:12):
on question my ability to wantto carry on question whether I
should just go and get a job forsomeone else and have 25 days a
year holiday, probably get paida hell of a lot more than I am
now regularly turn the phone offat five o'clock, turn it back
on in the morning, don't answeremails at weekends.
But then I thought no, no, no,this isn't going to take me down

(03:35):
.
I am right, I can fight it andwe'll grow I guess it's tough as
well, isn't it?

Speaker 2 (03:42):
because obviously we've spoken about your, your
team, as we call them upstairs.
Like you, can build the teamaround you to be fantastic, and
you know from what I've seenalready they're brilliant out
there, but when you're workingin the industry that you're in
like when I was in the buildingsite you're not just relying on
your team.
Your team can be unbelievable,but if there's some prick out
there that decides that he'sgoing to get a bollocking cause

(04:02):
he ain't doing his job properly,they can automatically flip it
around and put the blame onsomebody else, and that's
basically what's happened in it.

Speaker 1 (04:08):
And that's it.
And I think I don't thinkthere's any other drug in the
world that can give you thehighs and the lows of running a
business.
Tuesday, sun was shining, I wason fire.
I went home at the end of theday and I felt amazing, saw the

(04:31):
kids, amazing.
Yesterday I sat upstairs in myoffice for probably half an hour
just staring at a wall, tryingto bring myself out of the state
of mind I was in in order to gohome and enjoy life at home,
because I didn't want to takeit's not their fault and I
didn't want to take this homewith me and be stroppy and be
miserable and be snappy at thekids because it's not their
fault.
I'm doing it what I do for them, for everybody, and I think

(04:54):
there's so many people out therethat will tell you to quit your
job and go and start being anentrepreneur.
Be this, be that, but like I'vesaid before and I'll say it
again, there is a lot to be saidabout getting a paycheck at the
end of every month, yeah,turning your phone off when you
leave, going on a holiday andnot having to answer emails and
stuff.
Now, whether that's me needingto build on the team needing to

(05:15):
build on being an entrepreneurand moving forward.
But yeah, it's been mad and ittakes.

Speaker 2 (05:23):
I don't think, how good a team you have, mate, you
ain't ever going to switch off,are you?
If you're that sort of personwhere you're wanting to better
yourself and have differentbusinesses and be successful, I
don't think your brain ever getsto switch off.
So I don't think it is.
I think you're doing the rightthings with the team and
everything, but I just don'tthink you'll ever be at that
point can switch off.

(05:44):
And if they are yeah, then it'sprobably something wrong with
them.

Speaker 1 (05:45):
to be fair, if they're um, they're trying to be
an entrepreneur.
Well, that's it, isn't it?
And I think the entrepreneurmind it doesn't switch.

Speaker 2 (05:50):
I hate that word, by the way, what can we call it
something else?
What grafter, grafter.
I just hate it.

Speaker 1 (05:57):
I hate the word the person that wants to.
We just want better things forus.
Yeah, and I think that's why westarted this podcast, because
we're sort of we're all, we'reall building, we're all.
That's what we said.
We're from the bottom and we'retrying to, we're trying to go
with us and let's be open andhonest about the shit we go
through.
Yeah, like obviously at theweekend you were, you were

(06:18):
messaging and saying am I good?
Am I that good?
And you were questioningwhether you were that good and I
replied to you and said youfucking are, mate.
You're absolutely smashing it,absolutely smashing it, I must
say.

Speaker 2 (06:29):
I said last week, I'm starting to believe in myself a
lot more, to be fair.
Yeah, it's just, I don't knowwhere it's come from.
To be honest, I think oncepeople start telling you how
good you are, eventuallyeventually still not there 100,
but I certainly believe inmyself a lot, a lot more than I

(06:49):
used to.
Um, but, yeah, you know, listen, fucking.
I don't even know where I'mgoing with this, to be honest,
because we're trying, I'm tryingto listen to you here.
I'm just about to ramble intosomething and I'm fully aware
you're trying to explainsomething and I've just jumped
in there, but it's true, isn'tit?
Life is fucking hard whenyou're trying to better yourself

(07:10):
and I think it's a bit of anaddiction.
Yeah, I think the people thathave full-time jobs, that get
fucking 40 hours a week salaryand they get 39 days holiday a
year, I don't think they havethat addiction.
I think they're quite happyjust to go home and forget about
everything.
I can't do that.

(07:30):
No, I can't do that, becauseI'm addicted to that process.
I was talking to my wife, funnyenough, the other day.
Um, people that have loads ofdrama in their life I'm a strong
believer is their brain wantsthe drama because it is so used
to it it doesn't know what nicefeels like.
Yeah, and people that arealways happy.
You must know somebody that hasalways got a smile on their
face.
You walk into the room they'rehappy.
You walk out the room they'rehappy, they'll you.
You see them in the street.

(07:50):
They're smiling.
I know you're all right.
You know the annoying personbecause you think how the fuck
can you be happy all the time?
Yeah, because that's what theyused to.

Speaker 1 (07:58):
Yeah, so their brain feeds off the happiness and
doesn't take on the theeverybody else's burdens and the
burdens of the world and allthat sort of stuff.

Speaker 2 (08:06):
And then you do get the people that always have
those issues throughout life.
And you, like we said I waslistening to a podcast, funny
enough on the way here lastweek's podcast, or this week's
podcast.
Sorry you said it.
You know, if, if you're, ifyou're fat, if you're this, if
you're that, it's kind of yourown fault, yeah, and I think if
you are struggling all of thetime and you don't have those
times where you're this, ifyou're that, it's kind of your
own fault.
And I think if you arestruggling all of the time and
you don't have those times whereyou're feeling all right, that

(08:28):
is because your body, your brain, is so used to that negative
feeling.
I think it's actually ascientifically proven thing, to
be fair, yeah, you do.

Speaker 1 (08:38):
It's one of those things, isn't it?
It's like the whole thing withthe red car thing, what they say
where if you're.
If you're looking, it's yoursubconscious mind, isn't it?
If you're looking for, if yougo and look at a, I don't know
if you go and look at a I'm notgoing to say a Tesla now,
because there's so many of themon the road If you go and look
at a red BMW, all of a suddenyou'll start seeing red BMWs.

(09:06):
It's your subconscious mind andI think if you're constantly
attracted to negative, thenyou'll constantly look for
negative, and that's somethingthat I've learnt over the years
is to like.
Take yesterday, for example.
All I could do yesterday mybrain was telling me right, it's
all over, shut the door, go andget a job.
Get yourself to Sainsbury's onthe way home and apply for a job
in there, because it's all overfor you.
That's it, it's done, andthat's my brain, and that's the

(09:28):
way my brain works, telling meworst case scenario and 98% of
the time, that's never theoutcome.
Yeah, now I haven't buried myhead in the sand with this.
I've fought back.
I've spent three hoursyesterday going through all the
emails, every single email,technical data sheet,
specification documents,everything, and put a timeline

(09:50):
together of the date and time,exactly what was said, to cover
myself, and that it makes mefeel better inside, because
inside I know I've doneeverything I possibly can to
avoid this situation.
But this situation has happeneddue to someone else being very
complacent on something, so it'ssomeone else's fault.
But he thinks he's bigger thanme and they're trying to use me

(10:13):
as a scapegoat, which doesn'tsit with me.
And do you know what I realizedyesterday?
These big projects, these bigcontracts and stuff that take
two or three years and they'relovely when they come in I don't
want that anymore.
Yeah, so this is my road.
For three, four months I'vebuilt a business chasing these
big hotel projects and contracts.
Yesterday I said you know what?

(10:33):
The juice ain't worth thesqueeze.

Speaker 2 (10:35):
Two and a half years to shiny penny syndrome yeah you
look at the big things, youthink, fucking, I want a bit of
that, a bit of that action.
It's also, to a certain extent,for me.
I've worked on big houses forthe last nine years.
Yeah, exactly where you are now.
A few months ago, before Idecided to go full time doing
what I'm doing now, I went we'renot doing big houses anymore
because actually, more stress,less money than if you did.

(10:58):
If you concentrate on a projectfor four months, you're
probably gonna earn more.
If you're concentrating on oneproject every week, because
you're gonna get them in and out, you're gonna get paid much
quicker.
Yeah, you know, the capital isthere.
Um, I said we're gonna just goback to working in people's
houses and give up these bigjobs.
All right, I'm not.
I didn't have to go down thatroute.
But, um, you do kind of getblindsided by the what other
people think as well.

(11:19):
That's where I was.
Yeah, oh god, look look at chris, he's painting that four
million pound house.
Fuck me, he must be doing well.
Good, doesn't do very well.
I was already in, right, butyou know, you kind of think oh,
yeah, like I must look like I'mdoing well, so it's going to
make me feel like I'm doing well, then I'm going to do well,
because everyone's all like thispositive mindset, aren't they

(11:39):
like?
But yeah, I don't think, unlessyou've got a massive, massive
team.
For me, if I had like 30decorators, I could do them jobs
and throw a load of blokes onthem, get it out of the way and
forget about it.
But you're more of a nichemarket, aren't you?
You're like more of a muchpersonal touch.
You get involved with theclients a lot more that's it,
and I think I listen to this.

Speaker 1 (12:00):
I listen to like I'm listening to a daniel priestly
book oversubscribed, and almostevery single example in all
these entrepreneurs, all thesegrafters, every single example.
You listen to the likes of johnpember for you listen to the
likes of daniel priestlyeverybody's digital.
The only way to make money isto go digital, build software.

(12:22):
That's not me.
I have a service andproduct-based business, so I
have to provide a service andthen provide a product.
Now I'm relying on myself toprovide the service, but then
I'm also relying on everybodyelse the suppliers, the
manufacturers, everybody toprovide the product, and there's
a lot more into it than thereis setting up an online course,

(12:44):
having online subscriptions.
That don't work for me in myindustry.
Our customers may do may buyour products three, four times
in their life, so it's reallydifficult and there's so much
out there from all these peoplethat have done really well and
it's all software.
Online education based.

Speaker 2 (13:05):
You've only got to build that once and then you
just leave it online.
It's there forever, isn't itExactly For people to just a
reoccurring income stream, isn'tit?
Whereas you've got a graft withevery customer, every time they
come in, every time you go tosite.

Speaker 1 (13:18):
But it's like I said, and you'll find it in your new
adventure is the find it in yournew adventure is the.
You know the destination, youwant to do better, you want to
provide more for your family,but how you get there, it's like
with this podcast.
It's like with this podcast,we're sort of going, we're
trying that and we're doing thatand it will eventually narrow
into like what I said, thatsteven bartley, the other day

(13:38):
the zigzag thing.
If you think you've got astraight path to anything, trust
me you'll be a fool.
If someone tells you you've gota straight path to anything,
trust me you'll be a fool.
If someone tells you you can doa side hustle and earn two
grand a week, you probably could, but it's not going to happen
overnight.

Speaker 2 (13:52):
Yep.

Speaker 1 (13:52):
And it's this I wish people would be transparent with
people how it actually feelswhen shit goes wrong.
When it's going right andyou're sending invoices and
there's money in the bank,You're like, oh, that's amazing,
I can book a holiday, I can dothis.
But then when something likewhat's happened to me over the

(14:14):
last couple of weeks comes inand I've put all my eggs in this
one basket for this project andthings are taking slower and
things are going wrong and toomany chefs in the kitchen, now
I'm on my arse, Like I'mgenuinely on my ass, and it's
something that's been beatingyou up for fucking weeks as well
, isn't it because we spokeabout ages ago when it initially
started to?

Speaker 2 (14:30):
yeah?

Speaker 1 (14:30):
and it's just the juice isn't worth the squeeze,
but that's I think.
I think the world is testing me.
I really do think that the lastcouple of weeks I'm being
tested, really tested, and I'mlearning some very important
lessons to enable to put me tothe end.
Someone once said to me aboutlike, as a human being, we're an

(14:52):
elastic band, and the furtheryou stretch an elastic band, the
more pressure you put on it,the farther it's going to fly.
Yeah, and I think that I thinkthat's right.
I think that's a point wherepeople, you need these tests.
If your life is goingswimmingly smoothly, then good
for you, but you're not pushingyourself hard enough.

Speaker 2 (15:12):
My only fear with that elastic band theory is one
day it snaps.
One day it snaps and it doesfor people, doesn't it?
That's the problem.
That's why people end up takingtheir lives on that, because
they can't cope with thepressure anymore.
And I think you're either builtto deal with pressure or you're
not.
Yeah, I am a massive believerof if you don't think you can
deal with pressure, there'sprobably a chance that you can't

(15:33):
.

Speaker 1 (15:33):
Yeah.

Speaker 2 (15:34):
You know I can deal with pressure very quick, very
well, yeah, but I do get to thepoint where I think, fuck, you
know, like I'm here, where I'msitting in the in the room on my
own, thinking about everythingthat's going on thinking fucking
hell what else?
what else can I take that isgoing to make me get to the
point where I'm going to go?
Right, I'm fucking done with it, and I was nearly there with

(15:54):
work, and then this came along.
Then my other income came along.
You know, obviously there's noincome here yet, but we are
looking for sponsorship andpeople to listen to us and watch
us, and come join us and comesee us, come feed us come drink
us, um, but yeah, no, if thathadn't come along, I was at that
point, a hundred percent.
I was at that point.
I was nearly there one day afew weeks ago where I'd done

(16:16):
something at work.
Someone come in and they made afucking great mess of what I'd
done and I was just.
I said like I shouted out thetop of my voice what the fucking
hell's going on here on siteand went and kicked off and I'd
had arguments with clients andarguments with site managers
like repeatedly for the last fewmonths.
Maybe subconsciously, I waslooking for a way out.

(16:39):
That might be what it was,rather than actually it was
there.

Speaker 1 (16:42):
I don't know.

Speaker 2 (16:44):
But yeah, I mean you have got to be able to pile on
the pressure to be able to besuccessful in having your own
business 100%.

Speaker 1 (16:53):
I think you have, and I think people will sit back
and like but it's easy.
Look at my company's Instagramaccount.
It looks.
You can look the website.
Everything looks amazing.
The thing with the digital ageis it's very easy to tell people
.
Look at all these people.
They're renting supercars andmaking out that they're doing
this.
Then they're scamming peopleinto buying on.

(17:15):
So easy, so easy to makeyourself look completely
different.
And no one sits down and no onesays that this went on in
business.
This went on.
All the people that you see theJeff Bezos, the Elon Musks if
you do more digging, they'veprobably failed more times than

(17:36):
they've succeeded.

Speaker 2 (17:36):
God, yeah, yeah, yeah .
Imagine the amount of moneythey've wasted and lost.
Yeah, I mean, they've probablyfailed more times than they've
succeeded.
God, yeah, yeah, yeah.
Imagine the amount of moneythey've wasted and lost.
Yeah, I mean, it's probably notas much money as they've earned
, but Well, and that's it,that's it, that's why they're
the richest people in the worldbecause they have done all those
mistakes and spent all thatmoney.

Speaker 1 (17:48):
Yeah, you're right, and it's I literally, just like
I said, I felt mentallyabsolutely drained.

Speaker 2 (18:02):
I feel bad now for saying I've had a really good
week.

Speaker 1 (18:04):
No, don't, mate, Don't.
I'm fucking happy for you.
You've had a really good week.
It's good I'm going to come andwork with you next week.

Speaker 2 (18:11):
I'm going to come and work with you next week and
we'll have a good time together.
We've been there for a while.

Speaker 1 (18:14):
Yeah, yeah.
So no, it's just it's hard.
You would know that it's hard.
Obviously, you've been throughsome things the other week.
I don't know what's gone on.
I'm losing everybody on mylives, oh my God, and I would
imagine it makes you questionwhether you've made the right
decision.

Speaker 2 (18:32):
100%, mate.
100%, I mean.
Obviously we work in a quiteclose-knit community and one of
the guys that I work with he'sgone live this morning and he's
had a real terrible life andhe's used to having massive
lives.
It can happen like that.
Yeah, this is the only problemwith having all your eggs in one
basket for me at the moment Iam full TikTok.

(18:53):
That is.
My only income at the moment isthrough TikTok.
Yeah, and if TikTok wake uptomorrow morning and they go we
don't like skis anymore they canjust switch you off.
I don't have any money to pay mymortgage, my bills and all that
sort of stuff.
So it is a worry.
But then I think as aresponsible person, if you know
that you prepare yourself forthat.

(19:14):
So you know I've.
I didn't take the leap frombeing on site to being on tiktok
without having a big nest eggsat there waiting for me to go.
Yeah, um, I saved all of themoney pretty much, other than,
yeah, I've had a couple of nicehotel rooms for a couple of
nights when I've been to events.
Yeah, um, business expenses, uh, I've also, you, bought some

(19:36):
nice clothes to go on to those,those stages that I've spoken on
, and stuff like that, buteverything else has just been
saved, you know.
So it's there.
There's a.
I've got over a year's worth ofmortgage payments and bills and
everything sitting there if Ineed it.
Yeah, but the plan is to spendnow my income on my bills and
everything else and not touchthat nest egg.
So, my bills and everythingelse and not touch that nest egg

(19:57):
.
So then I do have that savingsaccount.
You know it's a businessaccount, but, um, it is
important to mention if you areever going to go full time on
TikTok or anything like that.
Don't just go balls deepwithout making sure you're safe.

Speaker 1 (20:11):
Well, that that applies to everything, doesn't
it?
That applies to, not justTikTok.
That applies to don't quit yourjob, not just TikTok.
That applies to don't quit yourjob, as some people say.
Don't quit your job.
You've got to test the waterwith things, and that's why I
really like Daniel Priestley,because he's got some really
good ways of testing the waterbefore you've even spent money.
Build a personal brand, Likeyou're building a personal brand
within the TikTok community.

(20:31):
And like you said the otherweek about, yeah, you would love
to be on TV, You'd love to do,I can see you on TV.
I can see you cause you're sogood at what you do.
I watch your lives and I'm likehow the?
I just don't.
I can't comprehend how, how youactually do it.
Um, and talk about that, and Ithink that I read I would say

(21:02):
that because it's now your solesource of income and you haven't
got that the decorating to fallback on, you are even more
charged and like you say now,you're doing, you're doing extra
, you're doing more lives andyou get more time to focus on
that yeah, I'll be totallyhonest with you, I've never
really enjoyed doing the lives.

Speaker 2 (21:15):
I think I've said it in a podcast before I don't.
I never enjoyed going live.
I never enjoyed the thoughtprocess of getting ready to go
live or what I was doing.
But the last two weeks, becauseI don't have a choice, now it's
in my head that it is a job andactually that job that I'm
doing where I'm working 15 hoursa week, 15 hours a week, 15

(21:39):
hours a week and I'm earningmore than I was earning doing
the decorating at the moment,touch wood.
I get to spend time with my son,my missus.
I get to go and do whatever Iwant.
Like you know, if I want tohave a meeting with someone, I
can have a meeting when I wantit.
It's not a case of right.
You can only have me for 20minutes at this lunch break or
20 minutes at that lunch break.
I can do whatever I wantwhenever I want.

(22:00):
I went out for a slap up lunchyesterday my missus and my
little boy.
She had to take him to thehospital for his eye appointment
and he was a good boy and Isaid to him daddy, get you a
nice ice cream.
If you're a good boy for thesaid, sod it.
Let's go to Smith Weston.
We had steak, chicken ribs.
I had a big Sunday.
Afterwards he had a big icecream.

(22:21):
He had a big dinner.
She had a massive smile on herface because we'd been out as a
family and done something niceduring the week where I was
usually at work.
So now I use that in my head.
I walk out into that studio andI think I'm doing this because
it allows me to do so much more,and I love it.
I have a smile on my face theminute I turn the camera on
because I know in two hours timeI get to go and see my family

(22:42):
again.

Speaker 1 (22:43):
You know, I'm not stuck at work on a building site
with all these smelly oldblokes that are moaning and
bitching about each other and Ithink now, because you put more
effort into it, I bet you yourcontent's gonna be better
because you've got more time tothink about it, you've got more
time to edit it and yeah, I justno hats off to you, man, for

(23:03):
doing it hats off to you, man,and I really do, yeah, I really
do wish you the best with it.

Speaker 2 (23:09):
Cheers, mate, I mean to be fair.
There's I've probably said ittwice in my life.
Once is when the decoratingfirm started getting big and we
got around the house and I got abrand new van and we got a nice
car.
And I said to my missus I feelreally proud of myself at the
moment and I genuinely feel veryproud of myself at the minute
for taking the leap, because Iwas shitting my pants, yeah, for

(23:29):
months when I thought aboutdoing it.
Um, so far, it is probably thebest decision I've ever made in
my life because of what it'sallowing me to do other than
just work now.

Speaker 1 (23:40):
It's a big leap.
It is a big leap to somethingthat's obviously.
I know that TikTok's beenaround for years and online
selling and stuff, but you'venot been doing it for what was
it about?
18 months?
18 months, yeah.

Speaker 2 (23:54):
I said the other day, the other week, didn't I?
Well, last week, in, in fact,the confidence that I've got
since I quit my job and I thinkit's because I had the
confidence in myself that Icould do it yeah, that massive
leap of faith that I needed,because it was a massive leap of
faith I'm not being funny.
I've got a mortgage and onehousehold income, which I've
said before, because I did itand I gave myself that

(24:18):
confidence level.
Honestly, I'm not a completelydifferent person in my head now.
Yeah, completely differentperson.
I mean, we spoke aboutarrogance and confidence.
I'm worried at the momentwhether my confidence is coming
across to some people.

Speaker 1 (24:30):
Do you know what I mean?
Yeah, because it's.

Speaker 2 (24:33):
This is the problem.
If you're not confident inyourself from day dot and then
you have this confidence, peoplecan take it as an arrogance
yeah so I do.
I kind of try trying to reinmyself in a little bit, because
I am so confident and I can say,no, fuck off, I'm not doing
that, yeah or no, I don'tbelieve in that.
Or whereas before I'd sit inthe corner and I'd be like, yeah

(24:54):
, yeah, yeah, no worries, yeah,yeah, okay, okay, okay, even if
in the in the back of my mindI'm thinking, no, no, you're
full of shit, mate don't be ayes man.

Speaker 1 (25:02):
No, and I've struggled with that for a hell
of a long time.
I'll say yes, oh yeah, that canbe no shit, can't?
Then I dig myself in a hole,yeah, whereas now that Daniel
Priestley book Oversubscribed,is really, really good.
Just for everything, just forbeing able to say no to people.

(25:23):
I would love to be in aposition, not in a horrible way.

Speaker 2 (25:26):
I listened to that bit actually, when he said about
saying no to people, yeah to beable to say no.

Speaker 1 (25:33):
Take you, for example oh God, we've got to take on
that job, mate, because there's300 quid in the bank.
We've got to take on that job,mate, because there's 300 quid
in the bank, we've got to takeon that.
I don't want it.
I don't want to do it.
It's going to be more harm thanit's worth, but we need the
cash flow, we need the money inum.
Or you say, oh, I've gotsomeone wants me to sell this,
this product, via tiktok.
I don't believe in it, I don'treally want to do it, but I need

(25:53):
the money.
You won't put the effort intoit, you won't.
Whereas if you're in a position, no, I don't want to sell that
to I don't want to do that, Idon't.
I think that's a reallyimportant place to try and get
yourself to in business, wherepeople are coming to you and
you're able to say no.
You're able to say no.
That doesn't work for me.

Speaker 2 (26:10):
It gives you more value as well it does give you
more value and more trust frompeople.
If you just say yes toeverything all the time, they're
just going to think well, maybeI could say to them that's too
much money.
A bit of a reduction in price,because if you've said yes
before, they're going to ask itagain, aren't they?
If you just stick to your gunsand say, no, that's my day rate
or no, that's your price, you'regetting a good product there.
You're getting a good valuelike I'm not dropping my prices.

(26:33):
You know earning and burning.

Speaker 1 (26:35):
My old man once showed me we were going through
the accounts years ago when hewas running the business.
We're going through the end ofyear accounts.
He said you see that figurethere, that's your profit.
He said every single 10 pound,every single five pound, every
single bag of adhesive, everysingle everything, every single
penny that you've given indiscounts come straight off that

(26:55):
figure.
Imagine if discounts comestraight off that figure.
Imagine if, say, the figure was10 grand.
Imagine if you hadn't given anydiscounts.
You stuck.
Obviously sometimes you have to.
You'd stuck.
What do you reckon that 10grand would be?
And you look back to yourselfand think that's fucking
sickening.
We've given away so much moneyto get the sale, yeah, and at
the end of the year we're allright, we've done a business

(27:17):
running, we've've paid wages,we've paid rent, we've paid
everything, we've kept peopleemployed.
But imagine if that figure wasmore.
And that's it.
That's the bottom line.
A lot of business coaches willsay, oh, yeah, but you've got to
have spreadsheets anddashboards and KPIs and
everything like that.

Speaker 2 (27:32):
What's in the bank Problem is, I think the issue
you have now is, like we said itwhen we spoke, tits on mental
health in the constructionworkplace, didn't we?
When I spoke about trades nothaving respect for each other,
let's say, a decorator like £250a day right, if everyone stuck

(27:53):
to that £250 a day, everydecorator in the country would
be well off.
They'd all be earning goodmoney.
Someone will come in and go.
They're charging £250 a day.
I need some work.
I'll do it for £150 a day.
That job, okay.
You're devaluing every otherpoor bastard.
Watch your head.
Oh, I should have just leftthat.

(28:14):
That's why you should alwayswatch it on YouTube.
People as well as listen to it.
But yeah, if someone comes inand says I'll do it for £150 a
day and it's a week's work,you've devalued every other
decorator on the planet or inthe country.
So you've got carpenters thatare earning £350 a day.
You've got carpenters that areearning £350 a day.
You've got carpenters that areearning £170 a day.
You take all the value away.

(28:35):
You're not actually workingwith each other to actually get
a decent wage.
So the people that are going infor £150 are actually devaluing
their self, but they're alsodevaluing everybody else as well
, and that happens in business.
You know, like you do surfaces.
I mean, when I used to do thetiling, I used to go into one
place my godmother used to workin there I used to get 33.3%

(28:57):
discount instantly for walkingthrough the door.
Yeah, that is a fucking bigdiscount.
Yeah, you know, and they'regiving discounts to big trades
companies.
They're giving like 5%, 10% andI'm walking in there and
getting 30% off straight away.
Yeah, but how many othercompanies are having to do that?
Because other companies aredoing it.
They're all giving discountsaway, so they're going.
Well, I can get that.

(29:17):
I can get that exact productfrom somewhere else for 15%
cheaper and if I'm spending 10grand on it, that's a fuck load
of money I'm saving it's a race,and that's why, when I left the
retail space, it was a race tothe bottom.

Speaker 1 (29:33):
Everybody's like, oh yeah, but I've seen that online
for cheaper.
I've seen that online forcheaper and that used to drive
me mad.
You buy it online then.

Speaker 2 (29:39):
I'll get it.
I'll get it on TikTok.
We're fully aware that I sell.
I sell good stuff on TikTok.
You know I'm not.
I mean I do sell some, to befair, but I sell good brand
stuff and it's high qualitystuff.
But I get people coming andgoing.
It's cheaper on the website,mate.
Well, I'm going to buy it fromyou or I'm going to buy it from
somebody else, not you.
So you don't get the commission.

(30:00):
You just think like, do it then,but all you're doing is you're
just devaluing everything.
You're like it's just I don'tknow, I just, I just don't get
the way.
That it's greed, I suppose,isn't it?
You get the one person that'sreally greedy and then, because
he's been greedy or she's beengreedy and tried to get
everything, everybody else hasto try and compete with that,

(30:21):
and then it's just you, just youdo drag everybody.
That's why Australia everyoneearns a fuck load of money in
Australia, because they're verystrict in what they do.
Yeah, you know, they stick totheir guns, whereas this country
unfortunately we are.
I mean, look at the state of itnow.

Speaker 1 (30:36):
We're not getting into politics.

Speaker 2 (30:38):
I'll say one thing.
Look at the state of thiscountry now.
It's because every bastard thatlives in this country is too
fucking scared to say anything.
You look at the French.
Yeah, they Farmers, spray shitall up the buildings in Paris.
Yeah, do it here.
What do they do?
Put a few cones outside thefarm and put a few plaques, yeah
, Ain't going to make adifference, is it?

(30:58):
You know, the UK has alwaysbeen the country that rolls over
.

Speaker 1 (31:04):
Yeah, and it's again.
You've got the left and right,you've got the meat eaters,
You've got the vegans, you'vegot the vegans, you've got the
blacks, the whites, everybody,we're all.
We're all fighting each otherall the time yeah, no need for
it yeah, there's no need for it.
It's like in my industry ifeverybody had a fixed price, you
buy from who you relate to themost, you buy from who you trust

(31:27):
, you buy from who provided youthe best service.
And that's where I think thecar industry is quite good,
because the car industry wouldhave a very fixed price.
You can't go into a bmw, buy abrand spanking new bmw and say,
well, down the road, they'redoing it for five grand off,
mate, they'd throw in extras,they do little nitty b, whereas

(31:49):
most other industries in theit's literally everybody's just
trying to undercut each other.
And the guy that's doing, theguy that's working for £250 a
day, he's got the time to putthe effort in to do a good job.
The guy that's then got toserve what he's got to serve 30,

(32:09):
40% extra clients to make thesame as the guy charging 250
pound a day.
It's going to be slapdash, it'sgoing to be the quality's not
going to be there and he's goingto be waiting to move on to the
next job and it's.

Speaker 2 (32:23):
Do you know what I mean?
I've seen it first hand, mate,on site.
You know I can say it nowbecause I don't work for them,
you pay twice.
The client that I used to workwith.
You know I was never expensivebut I certainly wasn't the
cheapest.
But I'll tell you one thing Idid do.
I used to go above and beyondon the finish that you were
supposed to get for the moneyyou were charging and what they
asked for as well.
To be fair, they asked me toquite a job.

(32:47):
I said no, it's too far away.
Plus, I would have to chargeyou travel and you're not going
to want to pay that money.
They got a guy down where thejob was.
I got sent some pictures of hiswork by, obviously, the guys
that I'm mates with that work inother trades and they only went
for him because he was cheaper.
I said I could do it, but I'lldo it for this price.
They said no, that's too muchmoney.
They'd done it.
They got a local lad.
There was runs all dripping offthe door frames.

(33:09):
He didn't fill in any of thewoodwork, just painted over it
all.
There was big chunks out of thewall like the plaster and
everything.
That was a finished job, youknow.
And then they're ringing me upgoing could you go down to so
and so and just do a little bitof touching up for us.
No, I can't, you can't nothat's what happens.

Speaker 1 (33:27):
Yeah, repairing other people's work.
But I think in business youdon't want to be, you don't want
to try and please everybodylike I'd much rather have 10
clients who I work with, who Itrust I know how they work, they
know how I work, than have toserve 50, 60 clients to make the
same amount of money.
I'd rather have clients thatrespect the fact that I've been

(33:51):
in the industry for 25 years.
I know a hell of a lot about it.
I've got a hell of a lot ofconnections and they're getting
a good product, a good serviceat a fair price.
We're not greedy.
I'm not here to.
I'm just trying in business tobetter my life and to give my
kids the things that I thinkthey deserve.
They didn't ask to be broughtinto this world.

(34:12):
So I think as parents, weshould strive to do the best as
we possibly can to provide forour family, to provide for our
kids, to give them opportunitiesthat we had.
And it's harder now.
It's harder, isn't?
it, it's harder there's so manypeople I think that there's so
many families that used to beable to live on a one income.
One income the husband or thewife was at home with the kids,

(34:37):
didn't have to pay for childcare.
Now I don't think I knowanybody that the the other
partner isn't having to pick upsome sort of job.

Speaker 2 (34:50):
Even my missus got like a little part-time.
Part-time job as well now, yeah, it's hard, so what?
So?
What?
This is actually turned around.
This podcast has turned aroundto be.
It's actually a bit of a lifelesson.
Yeah, don't let people take thepiss out of you.
Yeah, don't be scared to say no.
Realize, if you want to besuccessful, it's going to cost
some fucking mental carnage, andwhat could the full fun be?

Speaker 1 (35:14):
It's not for the faint hearted, is it?
You've got to have the mentalresilience to be able to take,
to be able to take the negative.
I reckon, like what we saidearlier, I think if you can take
, if you can try and ignore thenegative and look at the
positives in things and it's areal hard task but I think if
you was to do that, if you wasto do that on a regular basis, I

(35:38):
think it changes the mindset.
I think it changes the way yousee things.
Now, a year ago, what happenedyesterday would have, I mean, it
destroyed me, but I didn't burymy head in the sand, I got on
and I fought back, basically,whereas a year ago my mindset
would have just been like I'mgonna bury my head in the sand

(36:00):
and hope that it disappears, butthat's not the answer.
That's never the answer.
So, yeah, well, let's wrap thatone up.
That was a bit of a strange one.
That was a entrepreneurial.
We covered quite a few places,actually, yeah, we did cover
quite a few places.
That was good.
But if you're watching, ifyou're listening thank you so
much.
We want to bring you in.

(36:21):
We want to you to become partof us.
So if there's anything you wantus to discuss, if you've got a
story to tell and you want tocome and we'll interview and get
it out, yeah, if you want a bitof on-screen therapy, then get
in touch with us, dm us, messageus, send a carrier pigeon,
because we want to grow this.

(36:42):
We want to grow this.
We want to help you, helpyourself.
What do you think, chris?

Speaker 2 (36:47):
couldn't have said it much about myself.
To be fair, all I will say ismake sure you put your feedback
in the comment section somewhere.
Yeah, because it massivelyhelps with the algorithm,
something I've learnt over theyears.

Speaker 1 (37:00):
Comments, likes, shares, likes shares, comments,
to your growth.
I mean, even if you don't likeit, like it and share it, or you
could just comment saying it'sshit it still helps to be fair,
you can write whatever you want.
Yeah, yeah, but come withconstructive criticism.
Come with constructivecriticism, because otherwise I
will bury you.

(37:21):
Trust me On that note.
Bye, everybody, we'll see youin a bit.
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