In this raw, unfiltered episode of the UNTOLD Podcast, i decided to interview Des Hamilton my co host for a deep dive into the last 4 weeks of his life — and it’s been a whirlwind.
From rebranding his TikTok affiliate agency after a blunt meeting with TikTok HQ, to running a 200-person live event in Manchester, Des opens up about the pressure, the panic, and the power of betting on yourself.
We cover:
- Why he rebranded from TokTik to AffiliNation
- The brutal truth about growing an affiliate agency
- How free training and real community are beating scammy online promises
- Behind-the-scenes of the Des Hamilton Roadshow: planning, panic, and pulling it off
- What really happens when the lights go down and the cameras stop rolling
- The sacrifices that come with chasing a dream — and why he’d do it all again
Whether you're building something from scratch or just looking for motivation from someone who's walking the walk, this one’s full of golden insights and unapologetic honesty.
🎧 New episodes every Tuesday at 5am.
📲 Follow us on Instagram & TikTok: @UNTOLDPodcast.official
🔗 Watch and listen: linktr.ee/untoldpodcast.official
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Why did you rebrand the agency?
Speaker 2 (00:05):
We started our TikTok agency and we called it TokTik.
The head of TikTok shop cameinto the office and opened a
meeting with me.
Who the fuck are TokTik?
So we went away and came backwith the affiliation.
It comes down to this widerproblem in society, mate, where
there's so many of us who don'teven know who we are.
Speaker 1 (00:26):
You're fighting for people that are engaged.
You're not fighting forfollowers.
Speaker 2 (00:31):
Be unapologetically you.
You have to be unique becausethere are so many people out
there, especially these days,that have got a similar story.
What makes you stand out is you.
Speaker 1 (00:40):
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Save money, support local withcloser.
Hello everybody, welcome backto the untold podcast.
I'm ash and this is I'm des,and des and chris is having a
slap-up meal for his birthday atmonkey business cheesy chips.
Living the life.
Living the life.
Now.
Des has been on an adventure,I'd say, the last four weeks.
(01:24):
Oh man, he's rebranded.
He's set up a roadshow.
For what was it?
200 bums in seats.
Speaker 2 (01:34):
Yeah, 200 tickets.
We had just over 160, I supposein the room yeah 160.
Speaker 1 (01:41):
So I thought I'd ask Des about this journey today.
So, des, what?
60?
Yeah, um.
So I thought I'd ask des aboutthis journey today.
So, des, what, what, what, umgod, I can't get my words out
this morning.
What, why did you rebrand theagency?
Speaker 2 (02:00):
right.
So we started our tiktok agencyand we called it Toptic.
Now, full disclosure.
There's three people that madethis decision.
I said no.
I got elbowed and I had to wearit for a good couple of months.
But we called ourselves Topticand we started building the
(02:20):
things we're doing and itstarted going so well.
It gained so much traction webecame it sounds like a buzzword
, but it's true building thethings we're doing and it
started going so well.
It gained so much traction webecame it sounds like a buzzword
, but it's true we became thefastest growing platform agency
of our kind.
On the platform, tiktok giveagencies weekly awards depending
on their incremental growth.
We won it three weeks in a row.
Everyone started taking notice.
(02:42):
After, After two weeks, youcould hear the murmurs.
After three weeks, all of asudden, the questions we were
asking our point of contact toTikTok, they were being answered
within 10 minutes.
Then we get a phone call sayingright, we need to have a chat.
We jumped on a.
It's called Lark, which is theTikTok version of WhatsApp.
(03:03):
We jumped on a call on thereand she said the head of TikTok
shop walked into the office andopened a meeting with who the
fuck are TopTik and how do weget more of them?
Because of what we were doing,they held an award for agencies
a ceremony about three weeksprior and we weren't invited
(03:24):
because no one knew we were.
We come out of nowhere.
We weren't massive affiliates.
A lot of these agencies areheaded up by people that were
previously massively massiveaffiliates, so they know the
game.
But here we've come ascommunity owners, business
people.
I've come from a corporatebackground and we're like you
know what.
We actually know what we'retalking about here.
We're just applying it,applying business strategy to
(03:45):
TikTok rather than the other wayaround.
And yeah, they said ooh, aTocTik.
And she said to us how are youonboarding people.
How are you getting so manypeople on board?
We went what are you talkingabout?
We're using TikTok.
She went well.
What about your website?
We went well, but everything'sorganic through TikTok.
She went well.
Your SEO is shit because peopleare typing in TokTik and it's
(04:08):
coming back as TikTok.
I was over the moon with this.
She said we literally had aline in that boardroom saying we
don't know whether to laugh atthem or throw money at them.
We're right.
We're rebranding throw money atus, so we went away and came
back.
This one was my idea AshAffiliation With.
So we went away and came back.
This one was my idea AshAffiliation With.
The Affiliation Nice, which istwofold.
It had to be community-basedbecause we are community first.
(04:30):
So that's the nation and wedidn't want to be TikTok
specific.
A lot of these agencies outthere again SEO.
A lot of these agencies outthere, they pigeonhole
themselves into a TikTok-relatedbrand name.
Well, what happens when eBay dolives like they're going to do
soon?
Instagram's going to pick up onInstagram shop.
It won't be long.
Yeah, we're an affiliate nation.
(04:52):
We're everywhere and anywhereyou know.
Speaker 1 (04:55):
So that was so.
It was like it was just it wasa strategic shift, but also one
that was very welcoming to you.
Yes, yeah, on a personal level,I was very happy.
Speaker 2 (05:07):
But yeah, it was a business thing.
It was when the platformthemselves say, yeah, your name
isn't very good, like right,take notice, you know.
And before we initiallyrebranded we sent what do you
think of Affiliation and TikTokwent yeah, brilliant Like get in
there, yeah that's good.
Speaker 1 (05:24):
So what's the vision behind AffiliNation?
What makes you guys differentto probably, I'd imagine,
hundreds of other TikTokaffiliate agent or not even
TikTok affiliate agencies thatare probably launching daily?
What makes you guys different?
We?
Speaker 2 (05:43):
proudly, proudly put the fact that we are community
first on our chest.
We're the only ones that won'tcharge you a monthly fee to
train you.
That's it.
It's our USP and it comes out.
It bleeds out of us and ifanyone listens to me and Luke
Luke's my business partner.
If anyone listens to me andLuke for many more than 10
minutes, you know that we bleedthis stuff.
This isn't something that we'rejust using as a usp funny story
(06:06):
.
Right yesterday I don't think Itold you this I bumped into
simon squibb on the trainyesterday.
Oh, did you?
Yeah?
Speaker 1 (06:12):
did he ask you what your dream was?
Yeah, I said, give me a fiver.
I want to open a bakery he was.
Speaker 2 (06:19):
He wasn't in work mode.
You know when you're sitting ona train we're just coming into
london bridge and you look atthe people on the platform that
are getting on, the train slowedright down just as it went past
and he looked me square in theeye right.
We caught eye contact and thenof course, and then sort of just
you know last millisecond, thenhe gets on.
He's only on my carriage andI'm thinking I've been trying to
(06:40):
have a conversation with thisgeezer for two and a half years
and he gets on the same bloodytrain as me.
This is nuts, but he was on hisown, he wasn't.
He's got a work uniform and heI focus so much, mate, on
personal branding.
You know simon squibb, whenhe's got those tight trails of
things and his sneakers on andthat black t-shirt, that's his
work mode.
He wasn't in that, he was juston his own.
(07:00):
No entourage, just go and satdown on the train.
I was on the phone to my mum andI went hang on a minute, put
the phone down, I went up, Iwent.
Simon scared the shit out ofhim.
Oh, oh what.
And I was thinking you cheekybastard, you ask people what
their dream is on the street.
You must be ready for this, butdon't want to disturb you.
(07:20):
I just want to shake your hand.
You've seen some of my stuff,believe it or not?
Because you can see who watchesyour stories, didn't you?
Yeah, because I've tagged himin so much stuff.
Oh, and I just want to saygrateful to everything you're
doing, but I'll leave you beanyway.
No, I appreciate that,appreciate that, and I remember
thinking at the time what wouldI have said to him if I would
(07:41):
have had the opportunity?
There's a bit another wholeconversation, mate, about
whether I actually manifestedSimon Swift going on my train.
That's a whole otherconversation.
But I wanted to highlight tohim that everything is what he
says is what I agree with thegive without take.
Whether it's a buzzword for himor not, he's still helped an
awful lot of people for free.
(08:02):
What we do we help people forfree because we get paid by the
brands if we can give them amotivated army of affiliates.
Speaker 1 (08:10):
So that's what we do I guess, if everybody, all your
affiliates, do well, you'regonna do well exactly, mate, and
that's the that's the it's.
Speaker 2 (08:21):
it's a.
It's a double-edged sword,right especially as an agency,
because there's one thing,having an army of motivated,
trained, quality affiliates, butif you're not making brands any
money, then it's not worthanything.
So we still have to hone thatarmy into money making machines,
which is in everyone's interestand extra commission for our
affiliates.
We can then say to them look, ifyou were to not be with us at
(08:48):
AffiliNation, you could get thisbit of kit and it will give you
a 10% commission.
Well, we can give you 15.
Yeah, it brings people in.
And we say to them right,here's the product.
These are the things that Iwould talk about if I was you
about the pain points of thisproduct in order to do these
posts.
Get you about the pain pointsof this product in order to do
(09:10):
these posts.
Get good lighting, and we trainand we look at their content.
We do all of that stuff.
So when they have a video thatpops off, they make thousands,
thousands in commissions.
The brand makes thousands inrevenue.
We get a bit of a cut of that.
And then we get improvedrelationships with the brands.
Tiktok are happy because tiktokare making money.
So one of our buzzwords is therising tide raises all ships and
we truly mean it.
So we can say to our communitywe won't charge you a penny and
(09:31):
we have to make you successful,because if you're not successful
, neither are we.
What a model.
Speaker 1 (09:37):
Okay, so now you can take that across any business,
can't you Probably?
Speaker 2 (09:41):
yeah.
Speaker 1 (09:41):
Any business you can't as a company owner.
If the business is successful,the staff gets successful and it
kind of it snowballs, doesn'tit?
Speaker 2 (09:52):
It is mate.
Technically I suppose you couldcall us a B2B.
We're a business to business.
So as an agency we're sayinglook at all these assets we've
got, you can have access to them, and we're selling it to
businesses.
Speaker 1 (10:02):
Yeah, yeah to them, and we're selling it to
businesses, yeah, yeah.
Has there been any point inyour affiliation journey,
previously toxic, that youthought I'm in over my head here
?
What the fuck am I doing?
Speaker 2 (10:14):
I'll tell you what mate it.
It truly feels likeeverything's been building to
this.
It hasn't.
When we got started, me andLuke, we just knew.
We knew we'd be really good atit.
It sounds so crazy becauseeverything's so embedded in
community and Luke and I havebeen building communities
outside of TikTok.
So I had an Amazon FBAcommunity.
(10:35):
So I've got my TikTok lot 80odd thousand there my Instagram
lot 20 odd thousand there andthey're not just followers, you
know what I mean.
I bring there my instagram, not20 odd thousand, and they're
not just followers, you know.
I mean I'll bring them along.
The whole point is that I'm theguy just a few steps ahead of
you.
Even now I'm only two and ahalf years ahead of somebody
starting today.
You know it's look what I canachieve, look what you can
achieve, and I I'd like to thinkthat I helped all of these
(10:59):
communities across the variousthings, but the most important
one was probably the facebookone.
We had 10 odd thousand in therethat were engaged and I had my
own podcast audience, so we hadall of this.
Luke himself had a schoolcommunity.
He had a discord, so me and himwere very good at motivating
people that didn't know how tostart on business.
My whole business plan from thevery start is if I'm going to
(11:20):
help people we talked about thisbefore I need to know exactly
who these people are.
How old are they?
Are they family people?
So, if I'm thinking right, Iknow there's thousands and
thousands of people like mepeople that were working
full-time, came home from workknackered and skint, hadn't had
enough time to spend with theirother half, hadn't had enough
time to spend with their kids.
(11:41):
When they get to the weekendFriday night, spend with their
kids.
When they get to the weekendFriday night, they're usually
having a blowout, either withtheir mates or something like
that, still not spending timewith their wife.
Saturday that's the one daythat you get with your family,
because on the Sunday, by aboutlunchtime, you're thinking about
Monday again.
Then you've got all of thetechnical restrictions that
people of our generation thinkthey have.
I don't know what I'm doingwith my mobile phone.
(12:02):
Yes, you do.
I don't know what I'm doingwith my mobile phone.
Yes, you do.
You've just not tried.
And I just wanted to tap intothat mentality of them and these
people that have been beatendown for 20 years by this two
bob western society where we areso insanely lucky to be here,
but with it comes theserestrictions that are put on you
without your own say so.
So my job was to empower thesepeople into saying, no, I need
(12:23):
to make a bit more money, notthousands, just a bit more money
.
Not thousands just a couple ofhundred.
Yeah, and then we built it upand, yeah man, it works.
So when it came to TikTokaffiliates, luke and I could
relate to these people so muchBecause you were there.
Speaker 1 (12:39):
We were them, we are them.
Speaker 2 (12:40):
Mate.
They came in their droves, weopened the doors and 600 joined
in the first two hours.
Yeah, Four hours.
Speaker 1 (12:46):
Sorry topping it up there 600 joined in the first
four hours.
Speaker 2 (12:49):
It was unbelievable.
Luke called me.
We opened the doors atsomething like 10 o'clock in the
morning.
Luke called me about five pasthe went.
Can you believe this and wewere on this thing and Luke had
his notifications switched onthing and luke had his
notifications switched on and itwas bing bing, bing, bing, bing
, bing, bing, bing, because atthe time we were charging 30
quid a month.
Yeah, we made thousands andthousands that month and but we
(13:11):
did it with a view going right,we're gonna have to charge them
to start with because we needcapital.
Yeah, but we will have atimeline.
We never told anyone this sixmonths down the line where we're
going to remove all fees.
Yeah, so uh, yeah, that's whathappened.
Speaker 1 (13:23):
It's wicked.
So let's talk honestly now.
Does it irritate the hell outof you when you see people
advertising their agency sayingyou can make an extra £5,000 a
week, follow me, pay me 150 quid, to go on my course.
Speaker 2 (13:39):
Mate beyond belief.
And it really depends on theirwording.
Yeah, really depends on theirwording.
Yeah, really depends on theirwording, and I'm not angry from
a competition point of view.
I'm not angry.
If, oh, it's another agency andthey're trying to steal our
affiliates, that's somethingelse.
Right, it's the ones that makethe false promises.
I'm not going to call anybodyout on it, but, again, if anyone
(14:00):
is listening to this and ifthey do run another agency and
they're triggered, I'm sorrythat's not me.
There's a couple of young ladsthat we met up in Manchester who
do it right.
They offer a paid community,but they don't give it all that.
These guys go look, what we dois we focus on lives, we focus
on these products, theseproducts here are our results.
(14:21):
And they do talk about theirown money, but they also talk
about the money they're makingto other people, which is what
you do, right, because the firstthing people say to me and Luke
are are you affiliatesyourselves?
And we go, no, but look whatwe're doing for people.
What we have got is really goodaffiliates mentoring people,
affiliates mentoring people,other communities, the people at
the top of the tree areaffiliates themselves, but it's
(14:41):
the ones that can show they helpother people.
There's one guy in particularwho I'm not going to call out,
not by his name, but he purportsto give it all away for free,
but he's not.
He's just doing the communitywhere you've got to pay £100 a
winner, and he's given a wholepost out and he said these are
the sorts of people I want tohelp.
And he's put the video up of aguy that he wants to help.
(15:04):
These are the sort of peoplethat I want to help and I want
to do this and this.
So I've joined this communitywhere you can come and I'll give
you help.
Speaker 1 (15:11):
Now, the guy that he was talking about he's in ours
and he's getting help for free.
Speaker 2 (15:16):
Yeah, and this guy uses that guy Doesn't even know
his real name, doesn't tag him.
He's just taken a veryemotional post for clout.
Yeah.
Yeah, I'm looking at that mate.
I've never known anything grindmy gears like that, because I
know this guy and he's beenthrough a lot of time.
He's had a hard six monthsmonths, mate.
(15:39):
He's had a lot of familybereavement in the last six
months and I know what he's gonethrough.
So for a bloke to use him andnot even know what he's gone
through, I messaged him and Isaid look, mate, I just want to
double check.
Did he have your consent onthat before I really go to town
on him?
And he went, no, he didn't, butI'm happy that he did.
I went.
Fine, I won't roll the boat.
(15:59):
Yeah, I was ready to go I canimagine.
Speaker 1 (16:03):
I can imagine, so let's just break down like what?
What is the real journey likefor someone for?
So imagine me.
I've never sold a product ontiktok.
I have seen people saying youcan make it within three weeks.
You can be making an extra £500a month.
Is that true?
(16:23):
Yes, but it's rare.
Speaker 2 (16:28):
The same way someone could win an accumulator at the
horse racing, the same way theycould get five numbers on the
lottery.
What's so important is when youget going again.
This is one of the things thatwe do.
Different is that we say to himyeah, you can make big money,
but you got to get your headdown for six months and be
consistent and work hard.
Three to five posts a day thatare good quality.
(16:51):
And when we say good quality,yeah, that could be subjective
somebody's opinion, butessentially it's not good.
It's not someone's opinionwhether lighting is good or not.
Lighting is either good orlighting isn't good.
You know your ability to speakon the camera, the version of
you that's showing up to youraudience.
That's the sort of thing thatneeds to be honed.
(17:12):
And again, it comes down tothis wider problem in society,
mate, where there's so many ofus that don't even know who we
are.
We're just put in categoriesand we're just stuck labels on
us.
You're a stay-at-home mum, allright, don't worry about it, I
won't have any individuality.
So what we do is we try andremind people.
Look, you need to find theperson that you were when you
were a kid.
You need to find this level ofconfidence that brings out this
(17:33):
creativity on you.
We talked upstairs Ali Abdaal's, upstairs ali abdallah's book
feel good, products,productivity.
You feel good, you find fun inthings and it unlocks a
creativity, a childlike thingthat you forgot.
Yeah, you find that person andin our community you are
accepted and with that you thengo ahead and you put
creatability and you putconfidence in front of your
(17:55):
phone and you talk about it, andthen you bring out the pain
points of what a certain productcan do.
Yeah, and then watch it go.
But it takes months, man, it's.
There needs to be some sort ofgrowth in a person.
Now anyone can do a post andhave it go viral through luck,
just because the dice has rolledon your number for four months.
But there are so many viralposts out there that when you
(18:17):
break it down, you go go.
That is shit, yeah, good forthem, yeah.
But then what happens is theygo oh okay, I'm good at TikTok
shop now and they crash.
Speaker 1 (18:29):
And then they're demoralized to do it.
You're almost better to postand post and post.
Consistency, isn't it?
It's the same in everythingconsistency.
Speaker 2 (18:36):
That's exactly it, because the mental fortitude to
slowly scale up is a hell of alot easier than reaching the
heights, crashing and undoingeverything that made you
successful and trying again.
That's brutal and with tiktokshot, we prepare people for that
.
Look, just because you have onepost, go off.
Don't start thinking you knowit all, because it can humble
you super fast.
Speaker 1 (18:56):
And the thing is as well with all these platforms,
whether you're hosting a podcaston apple spotify, you create a
new instagram account, a new allbecause it can humble you super
fast.
And the thing is as well withall these platforms whether
you're hosting a podcast onapple spotify, you create a new
instagram account, a new tiktokaccount, your first three or
four posts they're going to pumpout and then that sets the tone
.
Yeah, so we did it with apodcast.
The first few videos we did, wewere getting three, four, five
thousand views on it.
Yeah, now they give us 34.
(19:17):
Yeah, one we posted yesterday.
We've had 34 views on it.
I wasn't in them and you'vejust, and you've just gotta, we
just gotta, you've just gottakeep going.
Yeah, I've been posting on myown channel trying to bring out
the real me instead of trying tobe someone.
I'm not to think that peoplewill not like me, etc.
(19:38):
Et cetera, et cetera, exactlyright.
I had a lovely comment thismorning from my main man, dapper
Laughs, and he said Ash, keepgoing with a post, mate, I can't
wait for it to blow up.
He's going to get there.
Keep going Consistency.
And that's one point he saideven if 10 people, 10 people are
watching it and these and theselikes, likes and comments are
all right, but likes and stuffon your videos, I think it's a
(20:02):
vanity metric.
Really.
Of course it is.
Views is a vanity metric.
If you get 1,000 views on avideo, imagine standing in front
of 1,000 people in a room andtalking to them.
You'd shit yourself.
Speaker 2 (20:15):
This is it, mate.
I would say 160-odd people.
On Friday, A lot of people werevery, very nervous.
This is the mate.
I would say 160-odd people.
On Friday, A lot of people werevery, very nervous.
I don't mean, this is the thingthat I do.
You know what I mean?
Yeah, yeah, but I'll draw thatpoint out.
We had a call TikTok asked us todo a webinar for other creators
a couple of weeks ago and wedid it all on mindset and we
(20:37):
turned up.
360 people said they would come.
We peaked at about 189 thatactually did show up and we did
it all on mindset and we saidthat exact thing went look,
there's 189 people on this zoomcall.
The difference is everyone isengaged.
You could have 20 000 peoplewatch one of your posts.
The chances are you might onlyhave 185 people engaged.
(20:58):
You know what I mean.
If you turn up to do a speechin a room and there's only one
person in there, imagine thevalue that one person would get.
Now, if there was 300 people inthere, could you still hear
that one person the same way?
It's all perspective.
Speaker 1 (21:14):
Yeah, and I think it's really important for people
to understand.
There are so many new accountsbeing created TikTok, instagram,
wherever the world goes next,every single day, and you are
really fighting for.
You're fighting for people thatare engaged.
You're not fighting forfollowers.
I don't think you could have acat.
Yeah, great.
(21:34):
If you can get 15 millionfollowers, then your clout
within the industry is, likethey say, attention is more
valuable than oil.
Yeah, nowadays, the moreattention you can get, the more
people eyes you've got on you isvaluable if you can get, if you
can get.
Like, look at um hayley, hayleybieber, the story that's going
around at the moment three yearsshe turned a makeup brand into
(21:56):
a billion pound business.
Yeah, because it's her andshe's got eyes on her.
Speaker 2 (22:00):
That's it, mate, and it's crazy to think that Exactly
, and when that's what we say,the be unapologetically you.
You have to be unique, becausethere are so many people out
there, especially these days,that have got a similar story.
What makes you stand out is youyeah.
Speaker 1 (22:14):
And I've done it.
When I first started creatingvideos for the company, I was
trying to be someone I'm notputting a shirt on, putting a
tie on being.
I can't, you can't keep thatfacade up forever.
No, you can't.
The easiest thing.
And now I make videos.
I'm a lot more relaxed becauseI'm not that worried.
Yeah, I know that, I know myshit within my industry.
Yeah, and if I come acrossauthentic, then fantastic yeah,
(22:37):
I think it's really important,mate.
Speaker 2 (22:38):
You need to be humble enough to know that you're
starting something from scratch.
And, of course, when you'restarting something new and you
don't know what you're doing,you're going to copy someone
else, whether that's a coach ora mentor or someone you watched
on YouTube.
And I don't care what fieldyou're in right, whether this is
Amazon selling or TikTokaffiliate or presenting live
events, you're going to copyeverybody else.
(23:00):
But somewhere along it, onceyou start taking action and
repeat and repeat and repeat,you shed that image that you're
copying and you become thatversion of yourself and you
think right, this is actuallyhow I want to do TikTok, how I
want to do Amazon, how I want todo live events.
The key is getting started andbeing humble enough to know I'm
in learning mode.
(23:20):
Some of these are going to beshit.
I'm going to get better andhave that confidence in that it
will get better.
Yeah, so what we do, what we'rereally proud of, is not
necessarily month one becauseeveryone gets shiny object
syndrome or two.
It's more like month five andsix, where they're still not
getting results and no one'slistening and no one's buying,
(23:40):
and we're still there going.
No, but you're looking at thewrong metrics because we've seen
just how confident you'vebecome.
Six months ago you couldn'teven voice note and you were
convinced you were going to dofaceless.
Now you're standing in front ofa camera for two hours going
live, talking about the benefitsof berberine as a supplement.
You know I mean it's justincredible mate.
Speaker 1 (24:01):
It's such a lovely thing to see there's a lot of um
, there's a lot of these people,and james smith's one of them.
He's got.
There's a lot of stuff going onabout james smith at the moment
.
I really like him, I followedhim for a while and his
promotion is I challenge you tocreate 100 videos, whether you
post them or not.
Yeah, just literally create 100videos for your business, for
(24:22):
you, for whatever you're goingto do.
Once you've done 100, then youcan decide whether it's working.
Speaker 2 (24:29):
Yeah, I'll tell you what with james smith, what was
really clever.
I caught him early on, beforehe moved to, because he moved to
australia for a bit and comeback, didn't he?
Yeah, and his whole thing wasdigging out joe wicks, his whole
thing was digging out jo Wicks,his whole thing was digging out
Joe Wicks.
But he said later on he wentthat was my business plan.
I had to make noise, I had topunch up.
He said and Joe Wicks got theump.
And I'm thinking why have yougot the ump, mate?
(24:49):
I'm tiny.
I'm tiny compared to you.
The smaller people are alwaysgoing to punch upwards.
He said but then, when I gotbigger and bigger, and bigger
and bigger, I realized just howhard joe wicks worked, yeah,
just how much content he pumpedout and how many times he posted
youtube videos that no onelistened to, and how he got to
where he got to.
Yeah, he said so I don't digout joe wicks anymore and I
(25:11):
don't really dig out anyonebecause I'm at the top, so I'm
not punching up anymore.
Yeah, if someone wants to havea dig at me, feel your boots.
Yeah, can't, can't fault him,can you?
Speaker 1 (25:18):
No, no, I really like him and again, he's authentic.
He's happy to upset an audienceto get proper followers, to get
super fans.
That's what you need.
You need to find super fans.
Yeah, there's a cult-like thingwith him, isn't there?
Yeah, it's to be live.
(25:40):
I'll watch it, just because,one, I want to support him and
two, I find it interesting andthink that he's superhuman for
what he does.
Yeah, um, and I'll go on thereand I'll say a quick hello, mate
, up your world today, and thenI'll disappear again.
And then three hours later,he's still there.
I'm like chris, go to bed, mate.
Jesus christ, um, but it's,yeah, it's, it's incredible.
Speaker 2 (25:55):
It is a lovely thing.
We had a guy turn up tomanchester, bought a ticket and
he was an Amazon seller and hecaught me at the interval.
I went all right, he went Des.
What are you doing?
I went, what?
Speaker 1 (26:06):
He went.
Speaker 2 (26:06):
I came for Amazon.
What's this TikTok thing?
It's like a cult in here.
This lot are nuts, he said, butI love it.
So we had Ron up on stage doinga live, doing a TikTok live,
big Ron and he went I'm here atthe Des Hamilton show and he
would say it every 10 minutes orso because you know, on the
live they repeat themselves yeahand he came over and he went.
I don't want to join thisbecause this is amazing, mate.
(26:27):
It was raucous is the right wayto start.
Speaker 1 (26:30):
I'll stop you there then, because this is the next
part Decided to start the DesHamilton Roadshow.
And you did Brighton and howmany seats were Brighton?
Was it 50?
Speaker 2 (26:42):
No, this was the nuts .
I hired a venue for 70.
I launched the tickets and wesold 140.
So I had to go to my mate whowas doing me a favour, and I
went mate, I've got to cancel.
He went, I've lost 300 quid.
Doing you a favour, I went.
No, I'm so sorry.
Unless you can fit 140 peopleinto this 70-person venue.
Yeah.
So yeah, mate.
(27:02):
We ended up that was 150.
Yeah.
Speaker 1 (27:04):
That was 150.
So then you decided to pick thefurthest city you possibly
could and do one in Manchester.
Yeah, how has the last fourweeks been like mentally and
physically?
It's nuts, man, puttingtogether the Manchester show.
Speaker 2 (27:19):
So I'm going to go full transparency here, right,
because this is the UntoldPodcast, please do.
We finished Brighton and wesaid to ourselves let's do four
in a year.
We finished Brighton and wewent.
Jesus, that was exhausting.
It was hard Fun, really goodfun.
But it was hard work, not justfor anything else, but got four
(27:41):
kids, we've got take care for,child care for, and everyone
wants a piece of you and it's along day and you don't eat,
you're drinking all day, blahblah, you're wedding day
honestly you've took the wordsout my mouth.
That's what I said to claire,especially up in manchester,
when we went away and weeveryone in the hotel knew we
were do you know what I mean?
But, um, we said, right, okay,let's calm it down.
But then, mate, outgoingspicked up, the council tax bill
happened and a couple of thingswent wrong with the car and we
(28:04):
were like we need money fast.
How do we make money fast?
And I said to Claire, I went,got to sell more tickets, got to
do a roadshow.
So we finished Brighton inFebruary and then in March we
went all right, let's pick acity.
And we were going to do likesomewhere like Leeds and we went
well, we've done the South.
It's a bloody roadshow, can'tdo another one in the South.
Speaker 1 (28:27):
Worst roadshow ever and we've got our and we've got
our second gig so we went let'sdo somewhere.
Speaker 2 (28:35):
Let's do the biggest city we can find in the North,
which is Manchester, with directlinks so people can come.
And we said let's make it 300people.
So we launched these tickets.
We again, we sold like 70 80 inmarch and that tied us over and
paid for everything that weneeded to pay for.
And then the agency startedpicking up in april and all of
(28:57):
the promotion I had in mind dieda death and it was about four
weeks out.
I said to Claire, when we needto sell more tickets, this is
going to be probably less thanBrighton, which is nuts.
So we really started buildingstuff up.
We now had all of these newaffiliates in the discord.
We had all this stuff and wereally started bumping up not
advertising as such, just almostcreating FOMO like right, we've
(29:23):
got the roadshow coming up,this is who's coming on, we've
got this, this and this.
We started laying out theagenda and then we managed to
sell like another 70 80 ticketsabout four weeks out, which was
amazing.
Um, and we got the venue and thefeedback from Brighton is that
it needed.
Brighton was just one big pub.
We needed it to be a separateauditorium from the bar, because
we were finding, if you weren'tinterested in any particular
panel, you're at a bar andhaving an hour and it wasn't
(29:45):
fair on the others.
Yep, so we separated it out andwe went right.
Let's go more formal.
Let's have an agenda for thebar which includes networking
with key people of interest.
A couple of little master classron can do a live in the bar.
It's non-shoppable and then inthe auditorium we'll have the
masterclasses and the panels andthings like that.
And, uh, I'll tell you what,mate, it really opened our eyes
(30:11):
and without even knowing it,just picking the bones out of it
.
We've applied the sameprinciples to our amazon
business, to our t TikTokbusiness, to these live events
Just get going, just do it.
It's all born out of anecessity to make more money,
right yeah?
So let's just do it.
We'll pick a date, we'll pick aprice point and we'll just go.
(30:34):
But Manchester was somethingspecial, mate.
It was organised.
Brighton was organised chaos.
We missed out the podcastelement.
We overrun on a lot of things.
Speaker 1 (30:47):
It was a learning curve, it was the first one and
it was a celebration, yeah,again.
Speaker 2 (30:51):
Yeah, the first event for people of us.
Yeah, everything else is socorporate and so stoic and they
want hotel conference rooms.
No, these people don't want ahotel conference room, they want
a bar and they want booze andthey want to laugh and they want
to make friends.
So we did that and then we didit in manchester went like the
bar is integral, that's the dnaof a des hamilton show and in
the, we want inspiration overthere and we want networking
(31:14):
over here.
And we finished it and thefeedback was out of this world.
Everyone said different toBrian.
More professional, came awaywith much more value.
Value.
Yeah, came away with lots ofother bits.
The audience were fantastic,because, of course, I do the
feedback forms.
And then we're next one mate,we're scaling up.
We are going 300, yeah, maybeeven 500.
(31:36):
We want to go really big.
Yeah, because what was reallyinteresting was the people that
turned up in Manchester what wasoverwhelming.
Speaker 1 (31:45):
From Brian, from Brian, yeah what was?
Speaker 2 (31:48):
what was overwhelming is that Claire and I travelled
400 miles and they all followedus.
Speaker 1 (31:53):
Yeah, and and that's got to be, um, that's got to be
quite nice.
Speaker 2 (32:00):
That's unbelievable, yeah I mean, what a feeling yeah
we checked into the hotel onthe thursday and we told
everyone what hotel we weregoing to be in.
So a lot of people booked thesame hotel and, like I say, it
was like a wedding.
You're walking down thecorridor and I was like hi there
, des, and you're thinking Idon't know you want a drink?
yeah, you want a drink you'vegot 15 stacks yeah so we
arranged a boozer on theThursday and I put a TikTok out
saying right, we're going to bein the lawn club on Thursday 7
(32:22):
o'clock, get in there, mate.
30, 40 people showed up to thispub.
Yeah, one geezer shook my handand he introduced himself as
Mark.
I went, mate.
I saw your name on the sheet.
What are?
Speaker 1 (32:34):
you doing here, because I knew who I went in the
Amazon circles just through thenetwork.
Speaker 2 (32:40):
The list gets smaller as you go higher up the chain.
You know what I mean.
This guy's at the top of thetree £126 million in revenue in
the last 12 months, worldwide.
Speaker 1 (32:49):
Jesus.
Speaker 2 (32:50):
Christ, £36 million in the UK alone.
He's making probably anythingclose to 15% to 20% of that in
profit.
Yeah, insane, he spent £35 tocome and see me talk.
Yeah, insane, he spent 35 quidto come and see me talk.
Yeah, what, you know what Imean Turns up on the Thursday
just to have a conversation.
Yeah, yeah, now, mate, I madelike five figures in a year
selling on Amazon FBA.
Speaker 1 (33:12):
He's making out like nearly eight.
Speaker 2 (33:14):
Yeah, how am I in a network with this guy?
Speaker 1 (33:18):
It's podcasting and it's networking, it's doing
stuff like this Well, yournetwork is your net worth, isn't
it?
Yeah, a lot of people will saythat, but the older you get, the
more it comes to life Like, doyou know what I mean?
You do these road shows and youstand on stage, but there's
people that are listening towhat you've got to say who could
(33:39):
be like this guy, for example.
He's up there reallyfinancially, but he's still
learning, he still wants tolearn.
He's there and he wants tolearn and he wants to keep, and
I think that's really importantin life.
Exactly, it's to fill yourknowledge buckets.
You don't know everything.
No, you will never knoweverything about TikTok and
algorithms, because every singleday they're changing.
(34:00):
This is it, mate.
Speaker 2 (34:02):
And again it's the people.
You strip all of the money away.
And he's a Geordie that loves adrink in a social environment
and I can put on events forAmazon sellers that are in that
environment and it can bring thevery best in.
And before you know it, Isuppose you'd call it networking
.
We're having a beer, we'rehaving a chat and before you
know it, I suppose you'd call itnetworking.
We're having a beer, we'rehaving a chat and before you
know it he says come up toNewcastle, come see my operation
(34:23):
, because I've got brand dealswith X, y, z, mate these brands,
and I've gone all right.
And then we strike in businessrelationships.
There might be a deal madesomewhere down the line.
Yeah, yeah, that's networking.
That is networking way down theline yeah, yeah, that's
networking.
That is network and you strip.
Everyone says networking andit's a buzzword.
It's not, it's having a beerwith a geezer and a chat.
Speaker 1 (34:42):
Yeah more business is done on a golf course in my
industry.
That's it more business is doneon a golf course and in a
conference room that's itbecause people buy from people
and that's sort of going back tothe affiliation, going back to
I mean I can talk about thisfrom doing posts for my videos,
for the company.
You build that level of trustand people trust you, people
(35:05):
relate to you, people resonatewith you.
We've had customers drive fortwo hours to come and buy tiles
from us and on the way they'vepassed 50 different tile shops
because I posted a video andthey wanted to give me their
money.
And I think that's very andyou're building trust and a
network and a super fans.
That's it, mate 200 people in aroom that want to listen to you
(35:28):
, that want to pay to sit thereis invaluable.
Speaker 2 (35:31):
It really is, mate and word of mouth is spreading
across the different communities.
This is the beauty of it.
So, one of the brands that theAffiliation represents.
We're coming up torenegotiation.
And they were based where werethey based?
Nottinghamshire, derbyshire way.
And we went well, come up toManchester, come to the show, be
our guests, come and see whatwe do.
(35:55):
We finished the show, luke andI went straight into a meeting.
Everyone cleared out theauditorium, went to the bar.
They went hang tight.
We stayed in that room.
We struck a deal within 20minutes of the show ending.
That was ridiculous and theysaid to us we see now what you
do.
Unbelievable, mate.
That's what these events can be.
It's not just come and listento me, talk and pay me money.
(36:16):
It's not that Friendships aremade, there're solidified.
They're, most importantly, makebusinesses done there.
Uh, and for the next one, forexample, tiktok themselves, they
said they want to come.
One of the bigger brands on theplatform.
They want to come.
Yeah, people are reaching outto me saying can I come and
speak at your next event?
Speaker 1 (36:37):
yeah, it's just incredible, mate that's it, so I
just want to go back.
Obviously, you're arrangingthis event, you're rebranding.
It's got to have been difficult.
What in your life had to take aback seat in order for you to
do it?
Was there anything sleep?
Speaker 2 (36:53):
sleep mate.
It's meant I did a postyesterday, these last week, this
last week, so if we take, I'mgoing to give you a blend of
what my life is like from theday to day.
So Wednesday, for example, wedrove up to Stourbridge, west
Midds, on the way to Manchester,because we wanted to drop the
kids and the dog off at thein-laws.
They're in the process ofmoving down to Brighton, so we
(37:16):
went up there.
The house obviously is in astate of disarray and we were
helping them pack up for themove, which they're going to
exchange contracts in.
About a full night we droppedthe kids and the dog.
We slept there overnight butthe dog was a gnaws, started
barking because he was in anunknown house.
I ended up sleeping on the sofa.
Got about five hours, kip, thefriday we drove up the mansion.
(37:37):
Sorry, the thursday we drove upto manchester checked in, but
before you know it we're thefocal point for everyone, so we
don't.
Claire and I went up for acouple of hours by ourselves.
Didn't get anything like that,you know.
I mean, and in the same timeI'm prepping because I'm talking
on stage for six hours the nextday.
I've got I don't know myspeeches and we got prints and
handouts and all that that.
That was a Thursday, went out,ended up drinking far too much.
(37:59):
Shocking night's sleep.
Woke up on the Friday, went tothe venue by nine o'clock
setting it all up.
We went live at midday.
We finished at eight.
We went for dinner one o'clockin the morning because we're
still drinking drinking all day.
Shocking night's sleep.
Saturday we drive back down toStourbridge, get the kids and
(38:20):
the dog.
The dog is still being aknobhead.
I end up sleeping on the sofaagain with the dog, wake up in
the morning and my youngestcan't open her eye.
So we have to go to hospital.
I haven't slept in about fourdays, not a decent night's sleep
.
We're at the hospital for fiveand a half hours.
We then have to go back, packup, drive down to brighton.
It was a three and a half hourdrive.
(38:42):
I had sing-along songs on thewhole time because that was the
only way it would stop me fromfalling asleep.
Got back home, had to send acouple of emails out for the
debrief, fell asleep, slept forabout 11 hours sunday night.
Monday had to ring the gp.
First my boy went back toschool because it was the first
day back to school after halfterm.
(39:02):
We only had the two kids thatweekend the youngest.
We had to book a GP appointmentbecause that was the condition
of the discharge from thehospitals that we got checked at
the GP.
Got to the doctor's at halfnine.
She got seen 10 o'clock.
I'm on the train going up toLondon because we were at TikTok
headquarters.
Got back home about 8 o'clocklast night.
This morning I'm in heretalking to you.
Speaker 1 (39:24):
That's been my week, mate but you'd be bored if you
weren't doing all that I'mloving every minute, ash,
because this is my life, this isfreedom.
Speaker 2 (39:33):
There's a mixture of family in there.
Yeah, friday I'm meeting a matefor lunch, then I'm going back
up to London to watch Sam Fenderplay tonight.
Yeah, I wouldn't.
I wouldn't change it for theworld, mate.
No, but that's the sacrificeyou give.
Think about how much I've givenup there yeah friends, did I
mention TV.
Speaker 1 (39:51):
Once you know what I mean yeah, no, well, that's it
and that's it.
There's an episode I did whileI was here and we spoke about.
It'll come out in a couple ofweeks, but we spoke about the
amount of time you waste in yourlife watching telly, playing
video games, or it's scary whenyou break it down Exactly.
(40:12):
But we'll go into that foranother day.
Speaker 2 (40:14):
Have you seen the feature on your phone?
It'll tell you how long youspent on your phone at the end
of each day, each week.
Speaker 1 (40:17):
Yeah, I'll tell you how long you spent on your phone
at the end of each day, eachweek, yeah, or a day a week.
I look at it each week, yeah,and I'm trying to get it down.
I'm trying to get it down, I'mtrying to get it down.
I won't even look, mate.
Speaker 2 (40:23):
It's scary.
Yeah, I can justify that.
My phone is my job.
Speaker 1 (40:42):
Well, that's it, isn't it?
That's it.
That would like to have neverprepared a speech.
How was it the build-up do you?
You're quite confident speakingon camera because you've done
the podcast, you've done zoomcalls.
What is it?
Three different zoom calls youdo each week where you're a host
of it, yeah, but what is itlike now for you preparing your
speech, preparing the event thewhole day for the des ham on
road show?
Obviously forget the setting up.
Everyone's in there, you've gotthe mic, you're walking on
(41:04):
stage.
How are you feeling?
Speaker 2 (41:07):
All right.
Speaker 1 (41:08):
Yeah.
Speaker 2 (41:09):
Mate, I don't want to sound arrogant with this, but
this has been the thing thatI've always been good at.
Always, even in every day job,I've had Go back to cabin crew.
Well, if you're doing cabincrew and you can't speak in
front of people, then there'ssomething wrong with you, right?
Then even the police I was theguy maintaining the big crowds
at the authority of the policeIn my old job.
(41:33):
I did the training.
They even gave mequalifications for training,
even though training wasn't partof my day job.
I was the guy that would go intoboardrooms of very, very
profitable financialinstitutions and speak to board
members.
So, when it comes to planningan event like this, one of the
(41:54):
things that I've always beatmyself up for was I always leave
things to the last minuteForever, exams, homework,
dissertations, everything beatmyself up for was I always leave
things to the last minuteforever exams, homework,
dissertations, everything.
What this last couple of yearshas made me realise, mate, is
that that's actually something Ishould embrace.
Yeah, so before when I'mworrying I haven't done it, I
haven't done it, I haven't doneit and I'm procrastinating,
procrastinating, procrastinating, and I'm thinking I'll do my
(42:15):
best work last minute.
That's fine.
Speaker 1 (42:17):
I always think that you can be as prepared as you
like for something, but on theday it's going to change anyway.
Yeah, and I've, I've verysimilar to that Always the the
two and a half thousand wordGCSE essay was done the night
before.
Yeah, everything was done theday before.
Everything is done the minutebefore, the hour before, as
close as I can possibly get tothe deadline without it being
(42:38):
uncomfortable, that's it.
Speaker 2 (42:40):
But for this one there were so many moving parts.
So, yeah, it's the Des AmandRoadshow, so my name's on the
marquee, so I'm responsible forall of it.
Me and Claire sat down the daybefore we drove up the Stale
Bridge and we went right.
Name tags Are we having peoplewith name badges on them?
The running order and, mate,I'll do so much of my work
(43:03):
through chat gpt, chat gpt andme planned this whole thing.
So now I just go give me arunning order and then I go
right, give me a run through ofthe entire day and the bases I
need to hit.
Yeah, it already knows myspeech because I've given it my
speech.
So it's giving me cue cards.
You know what I mean.
So then I just print out thelot.
I have a little table with meon stage and I just have
(43:24):
confidence that I know it enoughthat I can glance at it and
know where I am.
The whole day is planned.
I would say 70%.
I purposefully leave a good 30%for that for spontaneity.
So, for example, in in Brightonthere was a lad who drunk far
too much.
He went missing, ended up inthe back of someone's car with
his shoes missing.
He was fine, he was fine.
(43:46):
He thinks he was spiked, orlike come on, mate, no one
spikes you then puts you in theback of a car, nicely, to make
sure you get a good night'ssleep, yeah, yeah yeah so my
opening gag was right.
Where's Keelan?
Someone's sticking an air tagin him.
Tie his shoes for him.
Speaker 1 (44:00):
You know that was the first gag.
He wasn't even there.
Speaker 2 (44:03):
Yeah, but I was turned up late for the whole
thing, right.
So that was a wasted gag.
But you need to play offbecause you don't know who's
going to come, who might not behere, you know, someone might be
sick on the day, and all that.
So you can and plan to a degree.
And this comes back to thewider point.
If you plan and plan and planand you strive for perfection,
(44:24):
you just won't do it.
You just won't.
Perfection is the enemy ofsmall gains.
Small gains are the things thatmake you grow.
So it is me right planning forthat much.
Let's just do it, bulls, let'sjust do it.
And we have a bunch of peoplethat are here for me not to see
me fail they're here to actuallysupport me.
Speaker 1 (44:42):
Yeah, now what's funny in?
Speaker 2 (44:43):
manchester mate is that I got so drunk on the
thursday night I woke up withthe anxiety right.
Wow, I know yeah, brutal right.
Speaker 1 (44:52):
So you nine o'clock you was having a bloody mary
with your breakfast, but morelike until we we went.
Speaker 2 (44:57):
The doors opened at 12 and at half past 11 I was was
saying to Claire.
I said I'm not nervous, but Ican feel anxiety.
I can feel it on me.
I'm a wreck.
My hands were shaking and stuff.
Luke turned up.
He went do you want a drink?
Triple gin and tonic.
And then Claire's best mate,robin, who does the voiceovers
for us.
She said go for a walk aroundthe block.
Go for a walk around the block.
(45:21):
Go for a walk around the block,just clear your head.
Yeah, so I did that.
I went into chat gpt.
I'm struggling.
Give me some exercises.
I've got 40 minutes before I'mon stage.
What do I do?
Chat gpt gave me someaffirmations, gave me some
breathing exercises.
Speaker 1 (45:31):
God love chat gpt oh, yeah, yeah, and it's so.
We need to get chris into it.
Speaker 2 (45:35):
Yeah, mate, you don't , you don't believe in it, but
it sorted me right out.
Ash, ash, I went back in there.
I'm Des fucking Hamilton.
Yeah, this is the Des HamiltonRoadshow.
Yeah, and it went perfectly.
Speaker 1 (45:48):
You've got to be serious.
I mean all over from literallywhen was it?
Friday, you did it.
Yeah, so Saturday, sunday,yesterday, it's literally every
other post that I scroll onTikTok Someone there, someone
promoting it, someone saying itwas amazing, it was so good, got
to come to the Des AmonRoadshow.
So I promise you the next oneI'll be there.
Speaker 2 (46:09):
Yes actually Maybe.
Speaker 1 (46:09):
I'll even stand on a fucking stage.
Speaker 2 (46:12):
Well depending on the layout, because already it's
going to be a much longer dayAlready.
It's going to be 8.30 throughto like 6, 7 o'clock.
Much longer day Already.
It's going to be 8.30 throughto like 6, 7 o'clock.
Yeah, yeah, full-on workshops.
I'm going to do Amazon andTikTok as separate workshops.
I would love to do a podcastingthing.
Yeah, yeah, depends on whetherwe've got the time.
But, mate, yeah, bloody hell,ash, yeah, of course you can
come along and what we'll do.
This is the thing.
(46:32):
We're rebranding that as welltweak as you go.
Speaker 1 (46:36):
Well, that's it, your journey.
Your destination stays the sameand I've said this so many
times, like I sent in thewhatsapp the other day.
I'm watching Stephen Bartlettbehind the diary.
Love him or hate him, the blokeis intelligent and what he says
resonates and he said right,that's your journey, but your
path is like this and you've gotto allow for that, and I've
learned that.
I've learned that the hard way,I've learned that the fun way.
(46:59):
I've learned that in so manyways.
Speaker 2 (47:01):
It's the epitome of a growth mindset is knowing
you're learning, accepting it'snot failure, it's feedback.
I woke up the other dayliterally because after one of
these events as well, mate, Ican't sleep.
Anyway, I'm on such a come downand my brain is so mentally
active.
For the next one, the leavingspeech of manchester, was when
(47:24):
you find what's winning, doubledown, stop looking sideways.
At that point, if something youenjoy is making you money, then
you go to fucking town on that.
You don't wonder what the nextperson's doing or scrolling
through and go.
You know what I'm going topivot because if you're building
blocks one, two, three, if youthen move sideways, you're
building block one again.
Yeah, so kick on.
So I woke up and I thought whatam I doing?
(47:47):
I love these road shows, yeahthey're brilliant they're not
making me money yet, but I'mlearning.
Yeah, the next one will, yeah,and the next one's going to be
even better.
So I'm going to kick on, I'mgoing to launch it now.
Now, and we were talking aboutScotland and Claire and I were
talking between sing-songsdriving on the way back down and
I said to her I went it's gotto be London, it's got to be
London.
Where is the most accessibleplace in the UK?
(48:10):
So let's do it there, let's doit massive.
The Des Amourton Roadshow, justlike Toptic, is shocking for
SEO.
Just like Toptic is shockingfor SEO so what are you thinking
then?
make money online live with DesAmon yeah, gotta do it right my
old branding.
Goodbye, poor Al O'Ridge, youknew exactly who I was.
Yeah, affiliation you knowexactly what that is.
(48:31):
We're affiliates with acommunity.
Yeah, my live events are makemoney online.
Live with Des Amon yeah, SEOsomeone's got to look at that
and and make money online livewith Des Amon.
Yeah, seo, someone's got tolook at that and go.
That's a bit of me, withoutknowing who.
Speaker 1 (48:43):
I am.
Speaker 2 (48:43):
Yeah, because there are people doing conferences,
two-day things, retreats.
They're not Des Amon, theyhaven't got the community I've
got and they're making bucketsand buckets just through
organisation.
Yeah, now, if I can throworganization behind what I've
currently got, mate, it's gonnafly in it.
Speaker 1 (49:02):
Well, that's it, I know that's it, so I think
that's you.
You've answered that.
What is next for affiliatenation?
Speaker 2 (49:10):
we are growing to the moon mate.
We've got a huge deal that wemade off the back of manchester.
We've got a currentrenegotiation with a very big
brand.
We are hopeful for this will beinteresting because we should
know by next week and then weare also launching our own
(49:31):
product Hopefully next week Ican tell more about that.
And at the same point now we'vegot to support a TikTok and our
brand is growing, growing,growing.
We are queuing up to have aridiculous quarter three,
quarter four, making ouraffiliates more and more money.
(49:51):
We had three people up at TikTokyesterday who made well over a
couple of grand, ranging from acouple of grand through to over
10 grand in a month.
They've been going six monthsand these people that we started
helping back in October,they're all starting to see the
benefits.
Now, like I say, it's therising tide.
They're all making more moneyand when those guys fly, the
(50:13):
brands will fly and we will fly.
And in the meantime, we've gotto convey about new ones coming
through that are takinginspiration from them and, at
the same point, honing their owncraft.
But, most importantly, they'refinding out who they are
themselves at this stage, theones that started with us back
in March.
It's such a lovely thing, mate.
So the snowball's rolling.
(50:34):
From a personal perspective,we're not making the money
personally yet, but we weren'texpecting to the snowball's
rolling.
You know, from a personalperspective, we're not making
the money personally yet, but weweren't expecting to.
The snowball's rolling, you know, yeah, yeah.
So we're going to see how wefinish up in 2025.
In 2026, man, all we can see isexpansion, other countries, you
know.
Speaker 1 (50:54):
That's good.
That's good.
Yeah, well, thank you, des.
Sorry to drill you and go intoit, but I thought it was really
important that we provide apodcast with value yeah, and.
I think anyone listening tothis will find some value in
that somewhere along the line.
Speaker 2 (51:12):
I hope so mate, because everything that I've
done anybody else can do.
Yeah, just find out who you areand play on your strengths.
Yeah, I'm the geezer that talksa lot.
Might as well find money whileyou're doing it right.
Speaker 1 (51:25):
That has been a deep dive into Dez's last couple of
weeks Affiliation, the DezHamilton Roadshow, what he's
been through.
We hope you enjoy it, please.
We're now video on Spotify,video on YouTube, listen on all
the other platforms.
Episode every Tuesday at 5 am.
There are going to be a coupleof bonuses coming in on a
(51:47):
Thursday.
That's two a week.
Let's take the podcast to themoon, des.
Speaker 2 (51:52):
Yeah man, let's go, let's go.
Speaker 1 (51:54):
Leave us a review, leave us comments, get in touch.
What do you want to see?
What do you want us freeplonkers to talk about?
Next, that's been the untoldpodcast with des hamilton.
There's anything to say?
Happy birthday, chris.
I forgot about that.
I got a hat for you down there,mate.
Shame you couldn't make it.
Joy monkey business.
Why did you rebrand the agency?
Speaker 2 (00:05):
We started our TikTok agency and we called it TokTik.
The head of TikTok shop cameinto the office and opened a
meeting with me.
Who the fuck are TokTik?
So we went away and came backwith the affiliation.
It comes down to this widerproblem in society, mate, where
there's so many of us who don'teven know who we are.
Speaker 1 (00:26):
You're fighting for people that are engaged.
You're not fighting forfollowers.
Speaker 2 (00:31):
Be unapologetically you.
You have to be unique becausethere are so many people out
there, especially these days,that have got a similar story.
What makes you stand out is you.
Speaker 1 (00:40):
Today's episode is sponsored by Closer, the app
that helps you discoverexclusive local deals right here
in Sussex.
Whether you're after a pint, ahaircut or a last minute gift,
closer shows you where to go andwhat you can save, all from the
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It's free to download, easy touse and packed with offers from
the best spots around.
Download the Closer app todayfrom the App Store.
That's C-L-O-S-s-r.
(01:02):
Save money, support local withcloser.
Hello everybody, welcome backto the untold podcast.
I'm ash and this is I'm des,and des and chris is having a
slap-up meal for his birthday atmonkey business cheesy chips.
Living the life.
Living the life.
Now.
Des has been on an adventure,I'd say, the last four weeks.
(01:24):
Oh man, he's rebranded.
He's set up a roadshow.
For what was it?
200 bums in seats.
Speaker 2 (01:34):
Yeah, 200 tickets.
We had just over 160, I supposein the room yeah 160.
Speaker 1 (01:41):
So I thought I'd ask Des about this journey today.
So, des, what?
60?
Yeah, um.
So I thought I'd ask des aboutthis journey today.
So, des, what, what, what, umgod, I can't get my words out
this morning.
What, why did you rebrand theagency?
Speaker 2 (02:00):
right.
So we started our tiktok agencyand we called it Toptic.
Now, full disclosure.
There's three people that madethis decision.
I said no.
I got elbowed and I had to wearit for a good couple of months.
But we called ourselves Topticand we started building the
(02:20):
things we're doing and itstarted going so well.
It gained so much traction webecame it sounds like a buzzword
, but it's true building thethings we're doing and it
started going so well.
It gained so much traction webecame it sounds like a buzzword
, but it's true we became thefastest growing platform agency
of our kind.
On the platform, tiktok giveagencies weekly awards depending
on their incremental growth.
We won it three weeks in a row.
Everyone started taking notice.
(02:42):
After, After two weeks, youcould hear the murmurs.
After three weeks, all of asudden, the questions we were
asking our point of contact toTikTok, they were being answered
within 10 minutes.
Then we get a phone call sayingright, we need to have a chat.
We jumped on a.
It's called Lark, which is theTikTok version of WhatsApp.
(03:03):
We jumped on a call on thereand she said the head of TikTok
shop walked into the office andopened a meeting with who the
fuck are TopTik and how do weget more of them?
Because of what we were doing,they held an award for agencies
a ceremony about three weeksprior and we weren't invited
(03:24):
because no one knew we were.
We come out of nowhere.
We weren't massive affiliates.
A lot of these agencies areheaded up by people that were
previously massively massiveaffiliates, so they know the
game.
But here we've come ascommunity owners, business
people.
I've come from a corporatebackground and we're like you
know what.
We actually know what we'retalking about here.
We're just applying it,applying business strategy to
(03:45):
TikTok rather than the other wayaround.
And yeah, they said ooh, aTocTik.
And she said to us how are youonboarding people.
How are you getting so manypeople on board?
We went what are you talkingabout?
We're using TikTok.
She went well.
What about your website?
We went well, but everything'sorganic through TikTok.
She went well.
Your SEO is shit because peopleare typing in TokTik and it's
(04:08):
coming back as TikTok.
I was over the moon with this.
She said we literally had aline in that boardroom saying we
don't know whether to laugh atthem or throw money at them.
We're right.
We're rebranding throw money atus, so we went away and came
back.
This one was my idea AshAffiliation With.
So we went away and came back.
This one was my idea AshAffiliation With.
The Affiliation Nice, which istwofold.
It had to be community-basedbecause we are community first.
(04:30):
So that's the nation and wedidn't want to be TikTok
specific.
A lot of these agencies outthere again SEO.
A lot of these agencies outthere, they pigeonhole
themselves into a TikTok-relatedbrand name.
Well, what happens when eBay dolives like they're going to do
soon?
Instagram's going to pick up onInstagram shop.
It won't be long.
Yeah, we're an affiliate nation.
(04:52):
We're everywhere and anywhereyou know.
Speaker 1 (04:55):
So that was so.
It was like it was just it wasa strategic shift, but also one
that was very welcoming to you.
Yes, yeah, on a personal level,I was very happy.
Speaker 2 (05:07):
But yeah, it was a business thing.
It was when the platformthemselves say, yeah, your name
isn't very good, like right,take notice, you know.
And before we initiallyrebranded we sent what do you
think of Affiliation and TikTokwent yeah, brilliant Like get in
there, yeah that's good.
Speaker 1 (05:24):
So what's the vision behind AffiliNation?
What makes you guys differentto probably, I'd imagine,
hundreds of other TikTokaffiliate agent or not even
TikTok affiliate agencies thatare probably launching daily?
What makes you guys different?
We?
Speaker 2 (05:43):
proudly, proudly put the fact that we are community
first on our chest.
We're the only ones that won'tcharge you a monthly fee to
train you.
That's it.
It's our USP and it comes out.
It bleeds out of us and ifanyone listens to me and Luke
Luke's my business partner.
If anyone listens to me andLuke for many more than 10
minutes, you know that we bleedthis stuff.
This isn't something that we'rejust using as a usp funny story
(06:06):
.
Right yesterday I don't think Itold you this I bumped into
simon squibb on the trainyesterday.
Oh, did you?
Yeah?
Speaker 1 (06:12):
did he ask you what your dream was?
Yeah, I said, give me a fiver.
I want to open a bakery he was.
Speaker 2 (06:19):
He wasn't in work mode.
You know when you're sitting ona train we're just coming into
london bridge and you look atthe people on the platform that
are getting on, the train slowedright down just as it went past
and he looked me square in theeye right.
We caught eye contact and thenof course, and then sort of just
you know last millisecond, thenhe gets on.
He's only on my carriage andI'm thinking I've been trying to
(06:40):
have a conversation with thisgeezer for two and a half years
and he gets on the same bloodytrain as me.
This is nuts, but he was on hisown, he wasn't.
He's got a work uniform and heI focus so much, mate, on
personal branding.
You know simon squibb, whenhe's got those tight trails of
things and his sneakers on andthat black t-shirt, that's his
work mode.
He wasn't in that, he was juston his own.
(07:00):
No entourage, just go and satdown on the train.
I was on the phone to my mum andI went hang on a minute, put
the phone down, I went up, Iwent.
Simon scared the shit out ofhim.
Oh, oh what.
And I was thinking you cheekybastard, you ask people what
their dream is on the street.
You must be ready for this, butdon't want to disturb you.
(07:20):
I just want to shake your hand.
You've seen some of my stuff,believe it or not?
Because you can see who watchesyour stories, didn't you?
Yeah, because I've tagged himin so much stuff.
Oh, and I just want to saygrateful to everything you're
doing, but I'll leave you beanyway.
No, I appreciate that,appreciate that, and I remember
thinking at the time what wouldI have said to him if I would
(07:41):
have had the opportunity?
There's a bit another wholeconversation, mate, about
whether I actually manifestedSimon Swift going on my train.
That's a whole otherconversation.
But I wanted to highlight tohim that everything is what he
says is what I agree with thegive without take.
Whether it's a buzzword for himor not, he's still helped an
awful lot of people for free.
(08:02):
What we do we help people forfree because we get paid by the
brands if we can give them amotivated army of affiliates.
Speaker 1 (08:10):
So that's what we do I guess, if everybody, all your
affiliates, do well, you'regonna do well exactly, mate, and
that's the that's the it's.
Speaker 2 (08:21):
it's a.
It's a double-edged sword,right especially as an agency,
because there's one thing,having an army of motivated,
trained, quality affiliates, butif you're not making brands any
money, then it's not worthanything.
So we still have to hone thatarmy into money making machines,
which is in everyone's interestand extra commission for our
affiliates.
We can then say to them look, ifyou were to not be with us at
(08:48):
AffiliNation, you could get thisbit of kit and it will give you
a 10% commission.
Well, we can give you 15.
Yeah, it brings people in.
And we say to them right,here's the product.
These are the things that Iwould talk about if I was you
about the pain points of thisproduct in order to do these
posts.
Get you about the pain pointsof this product in order to do
(09:10):
these posts.
Get good lighting, and we trainand we look at their content.
We do all of that stuff.
So when they have a video thatpops off, they make thousands,
thousands in commissions.
The brand makes thousands inrevenue.
We get a bit of a cut of that.
And then we get improvedrelationships with the brands.
Tiktok are happy because tiktokare making money.
So one of our buzzwords is therising tide raises all ships and
we truly mean it.
So we can say to our communitywe won't charge you a penny and
(09:31):
we have to make you successful,because if you're not successful
, neither are we.
What a model.
Speaker 1 (09:37):
Okay, so now you can take that across any business,
can't you Probably?
Speaker 2 (09:41):
yeah.
Speaker 1 (09:41):
Any business you can't as a company owner.
If the business is successful,the staff gets successful and it
kind of it snowballs, doesn'tit?
Speaker 2 (09:52):
It is mate.
Technically I suppose you couldcall us a B2B.
We're a business to business.
So as an agency we're sayinglook at all these assets we've
got, you can have access to them, and we're selling it to
businesses.
Speaker 1 (10:02):
Yeah, yeah to them, and we're selling it to
businesses, yeah, yeah.
Has there been any point inyour affiliation journey,
previously toxic, that youthought I'm in over my head here
?
What the fuck am I doing?
Speaker 2 (10:14):
I'll tell you what mate it.
It truly feels likeeverything's been building to
this.
It hasn't.
When we got started, me andLuke, we just knew.
We knew we'd be really good atit.
It sounds so crazy becauseeverything's so embedded in
community and Luke and I havebeen building communities
outside of TikTok.
So I had an Amazon FBAcommunity.
(10:35):
So I've got my TikTok lot 80odd thousand there my Instagram
lot 20 odd thousand there andthey're not just followers, you
know what I mean.
I bring there my instagram, not20 odd thousand, and they're
not just followers, you know.
I mean I'll bring them along.
The whole point is that I'm theguy just a few steps ahead of
you.
Even now I'm only two and ahalf years ahead of somebody
starting today.
You know it's look what I canachieve, look what you can
achieve, and I I'd like to thinkthat I helped all of these
(10:59):
communities across the variousthings, but the most important
one was probably the facebookone.
We had 10 odd thousand in therethat were engaged and I had my
own podcast audience, so we hadall of this.
Luke himself had a schoolcommunity.
He had a discord, so me and himwere very good at motivating
people that didn't know how tostart on business.
My whole business plan from thevery start is if I'm going to
(11:20):
help people we talked about thisbefore I need to know exactly
who these people are.
How old are they?
Are they family people?
So, if I'm thinking right, Iknow there's thousands and
thousands of people like mepeople that were working
full-time, came home from workknackered and skint, hadn't had
enough time to spend with theirother half, hadn't had enough
time to spend with their kids.
(11:41):
When they get to the weekendFriday night, spend with their
kids.
When they get to the weekendFriday night, they're usually
having a blowout, either withtheir mates or something like
that, still not spending timewith their wife.
Saturday that's the one daythat you get with your family,
because on the Sunday, by aboutlunchtime, you're thinking about
Monday again.
Then you've got all of thetechnical restrictions that
people of our generation thinkthey have.
I don't know what I'm doingwith my mobile phone.
(12:02):
Yes, you do.
I don't know what I'm doingwith my mobile phone.
Yes, you do.
You've just not tried.
And I just wanted to tap intothat mentality of them and these
people that have been beatendown for 20 years by this two
bob western society where we areso insanely lucky to be here,
but with it comes theserestrictions that are put on you
without your own say so.
So my job was to empower thesepeople into saying, no, I need
(12:23):
to make a bit more money, notthousands, just a bit more money
.
Not thousands just a couple ofhundred.
Yeah, and then we built it upand, yeah man, it works.
So when it came to TikTokaffiliates, luke and I could
relate to these people so muchBecause you were there.
Speaker 1 (12:39):
We were them, we are them.
Speaker 2 (12:40):
Mate.
They came in their droves, weopened the doors and 600 joined
in the first two hours.
Yeah, Four hours.
Speaker 1 (12:46):
Sorry topping it up there 600 joined in the first
four hours.
Speaker 2 (12:49):
It was unbelievable.
Luke called me.
We opened the doors atsomething like 10 o'clock in the
morning.
Luke called me about five pasthe went.
Can you believe this and wewere on this thing and Luke had
his notifications switched onthing and luke had his
notifications switched on and itwas bing bing, bing, bing, bing
, bing, bing, bing, because atthe time we were charging 30
quid a month.
Yeah, we made thousands andthousands that month and but we
(13:11):
did it with a view going right,we're gonna have to charge them
to start with because we needcapital.
Yeah, but we will have atimeline.
We never told anyone this sixmonths down the line where we're
going to remove all fees.
Yeah, so uh, yeah, that's whathappened.
Speaker 1 (13:23):
It's wicked.
So let's talk honestly now.
Does it irritate the hell outof you when you see people
advertising their agency sayingyou can make an extra £5,000 a
week, follow me, pay me 150 quid, to go on my course.
Speaker 2 (13:39):
Mate beyond belief.
And it really depends on theirwording.
Yeah, really depends on theirwording.
Yeah, really depends on theirwording, and I'm not angry from
a competition point of view.
I'm not angry.
If, oh, it's another agency andthey're trying to steal our
affiliates, that's somethingelse.
Right, it's the ones that makethe false promises.
I'm not going to call anybodyout on it, but, again, if anyone
(14:00):
is listening to this and ifthey do run another agency and
they're triggered, I'm sorrythat's not me.
There's a couple of young ladsthat we met up in Manchester who
do it right.
They offer a paid community,but they don't give it all that.
These guys go look, what we dois we focus on lives, we focus
on these products, theseproducts here are our results.
(14:21):
And they do talk about theirown money, but they also talk
about the money they're makingto other people, which is what
you do, right, because the firstthing people say to me and Luke
are are you affiliatesyourselves?
And we go, no, but look whatwe're doing for people.
What we have got is really goodaffiliates mentoring people,
affiliates mentoring people,other communities, the people at
the top of the tree areaffiliates themselves, but it's
(14:41):
the ones that can show they helpother people.
There's one guy in particularwho I'm not going to call out,
not by his name, but he purportsto give it all away for free,
but he's not.
He's just doing the communitywhere you've got to pay £100 a
winner, and he's given a wholepost out and he said these are
the sorts of people I want tohelp.
And he's put the video up of aguy that he wants to help.
(15:04):
These are the sort of peoplethat I want to help and I want
to do this and this.
So I've joined this communitywhere you can come and I'll give
you help.
Speaker 1 (15:11):
Now, the guy that he was talking about he's in ours
and he's getting help for free.
Speaker 2 (15:16):
Yeah, and this guy uses that guy Doesn't even know
his real name, doesn't tag him.
He's just taken a veryemotional post for clout.
Yeah.
Yeah, I'm looking at that mate.
I've never known anything grindmy gears like that, because I
know this guy and he's beenthrough a lot of time.
He's had a hard six monthsmonths, mate.
(15:39):
He's had a lot of familybereavement in the last six
months and I know what he's gonethrough.
So for a bloke to use him andnot even know what he's gone
through, I messaged him and Isaid look, mate, I just want to
double check.
Did he have your consent onthat before I really go to town
on him?
And he went, no, he didn't, butI'm happy that he did.
I went.
Fine, I won't roll the boat.
(15:59):
Yeah, I was ready to go I canimagine.
Speaker 1 (16:03):
I can imagine, so let's just break down like what?
What is the real journey likefor someone for?
So imagine me.
I've never sold a product ontiktok.
I have seen people saying youcan make it within three weeks.
You can be making an extra £500a month.
Is that true?
(16:23):
Yes, but it's rare.
Speaker 2 (16:28):
The same way someone could win an accumulator at the
horse racing, the same way theycould get five numbers on the
lottery.
What's so important is when youget going again.
This is one of the things thatwe do.
Different is that we say to himyeah, you can make big money,
but you got to get your headdown for six months and be
consistent and work hard.
Three to five posts a day thatare good quality.
(16:51):
And when we say good quality,yeah, that could be subjective
somebody's opinion, butessentially it's not good.
It's not someone's opinionwhether lighting is good or not.
Lighting is either good orlighting isn't good.
You know your ability to speakon the camera, the version of
you that's showing up to youraudience.
That's the sort of thing thatneeds to be honed.
(17:12):
And again, it comes down tothis wider problem in society,
mate, where there's so many ofus that don't even know who we
are.
We're just put in categoriesand we're just stuck labels on
us.
You're a stay-at-home mum, allright, don't worry about it, I
won't have any individuality.
So what we do is we try andremind people.
Look, you need to find theperson that you were when you
were a kid.
You need to find this level ofconfidence that brings out this
(17:33):
creativity on you.
We talked upstairs Ali Abdaal's, upstairs ali abdallah's book
feel good, products,productivity.
You feel good, you find fun inthings and it unlocks a
creativity, a childlike thingthat you forgot.
Yeah, you find that person andin our community you are
accepted and with that you thengo ahead and you put
creatability and you putconfidence in front of your
(17:55):
phone and you talk about it, andthen you bring out the pain
points of what a certain productcan do.
Yeah, and then watch it go.
But it takes months, man, it's.
There needs to be some sort ofgrowth in a person.
Now anyone can do a post andhave it go viral through luck,
just because the dice has rolledon your number for four months.
But there are so many viralposts out there that when you
(18:17):
break it down, you go go.
That is shit, yeah, good forthem, yeah.
But then what happens is theygo oh okay, I'm good at TikTok
shop now and they crash.
Speaker 1 (18:29):
And then they're demoralized to do it.
You're almost better to postand post and post.
Consistency, isn't it?
It's the same in everythingconsistency.
Speaker 2 (18:36):
That's exactly it, because the mental fortitude to
slowly scale up is a hell of alot easier than reaching the
heights, crashing and undoingeverything that made you
successful and trying again.
That's brutal and with tiktokshot, we prepare people for that
.
Look, just because you have onepost, go off.
Don't start thinking you knowit all, because it can humble
you super fast.
Speaker 1 (18:56):
And the thing is as well with all these platforms,
whether you're hosting a podcaston apple spotify, you create a
new instagram account, a new allbecause it can humble you super
fast.
And the thing is as well withall these platforms whether
you're hosting a podcast onapple spotify, you create a new
instagram account, a new tiktokaccount, your first three or
four posts they're going to pumpout and then that sets the tone
.
Yeah, so we did it with apodcast.
The first few videos we did, wewere getting three, four, five
thousand views on it.
Yeah, now they give us 34.
(19:17):
Yeah, one we posted yesterday.
We've had 34 views on it.
I wasn't in them and you'vejust, and you've just gotta, we
just gotta, you've just gottakeep going.
Yeah, I've been posting on myown channel trying to bring out
the real me instead of trying tobe someone.
I'm not to think that peoplewill not like me, etc.
(19:38):
Et cetera, et cetera, exactlyright.
I had a lovely comment thismorning from my main man, dapper
Laughs, and he said Ash, keepgoing with a post, mate, I can't
wait for it to blow up.
He's going to get there.
Keep going Consistency.
And that's one point he saideven if 10 people, 10 people are
watching it and these and theselikes, likes and comments are
all right, but likes and stuffon your videos, I think it's a
(20:02):
vanity metric.
Really.
Of course it is.
Views is a vanity metric.
If you get 1,000 views on avideo, imagine standing in front
of 1,000 people in a room andtalking to them.
You'd shit yourself.
Speaker 2 (20:15):
This is it, mate.
I would say 160-odd people.
On Friday, A lot of people werevery, very nervous.
This is the mate.
I would say 160-odd people.
On Friday, A lot of people werevery, very nervous.
I don't mean, this is the thingthat I do.
You know what I mean?
Yeah, yeah, but I'll draw thatpoint out.
We had a call TikTok asked us todo a webinar for other creators
a couple of weeks ago and wedid it all on mindset and we
(20:37):
turned up.
360 people said they would come.
We peaked at about 189 thatactually did show up and we did
it all on mindset and we saidthat exact thing went look,
there's 189 people on this zoomcall.
The difference is everyone isengaged.
You could have 20 000 peoplewatch one of your posts.
The chances are you might onlyhave 185 people engaged.
(20:58):
You know what I mean.
If you turn up to do a speechin a room and there's only one
person in there, imagine thevalue that one person would get.
Now, if there was 300 people inthere, could you still hear
that one person the same way?
It's all perspective.
Speaker 1 (21:14):
Yeah, and I think it's really important for people
to understand.
There are so many new accountsbeing created TikTok, instagram,
wherever the world goes next,every single day, and you are
really fighting for.
You're fighting for people thatare engaged.
You're not fighting forfollowers.
I don't think you could have acat.
Yeah, great.
(21:34):
If you can get 15 millionfollowers, then your clout
within the industry is, likethey say, attention is more
valuable than oil.
Yeah, nowadays, the moreattention you can get, the more
people eyes you've got on you isvaluable if you can get, if you
can get.
Like, look at um hayley, hayleybieber, the story that's going
around at the moment three yearsshe turned a makeup brand into
(21:56):
a billion pound business.
Yeah, because it's her andshe's got eyes on her.
Speaker 2 (22:00):
That's it, mate, and it's crazy to think that Exactly
, and when that's what we say,the be unapologetically you.
You have to be unique, becausethere are so many people out
there, especially these days,that have got a similar story.
What makes you stand out is youyeah.
Speaker 1 (22:14):
And I've done it.
When I first started creatingvideos for the company, I was
trying to be someone I'm notputting a shirt on, putting a
tie on being.
I can't, you can't keep thatfacade up forever.
No, you can't.
The easiest thing.
And now I make videos.
I'm a lot more relaxed becauseI'm not that worried.
Yeah, I know that, I know myshit within my industry.
Yeah, and if I come acrossauthentic, then fantastic yeah,
(22:37):
I think it's really important,mate.
Speaker 2 (22:38):
You need to be humble enough to know that you're
starting something from scratch.
And, of course, when you'restarting something new and you
don't know what you're doing,you're going to copy someone
else, whether that's a coach ora mentor or someone you watched
on YouTube.
And I don't care what fieldyou're in right, whether this is
Amazon selling or TikTokaffiliate or presenting live
events, you're going to copyeverybody else.
(23:00):
But somewhere along it, onceyou start taking action and
repeat and repeat and repeat,you shed that image that you're
copying and you become thatversion of yourself and you
think right, this is actuallyhow I want to do TikTok, how I
want to do Amazon, how I want todo live events.
The key is getting started andbeing humble enough to know I'm
in learning mode.
(23:20):
Some of these are going to beshit.
I'm going to get better andhave that confidence in that it
will get better.
Yeah, so what we do, what we'rereally proud of, is not
necessarily month one becauseeveryone gets shiny object
syndrome or two.
It's more like month five andsix, where they're still not
getting results and no one'slistening and no one's buying,
(23:40):
and we're still there going.
No, but you're looking at thewrong metrics because we've seen
just how confident you'vebecome.
Six months ago you couldn'teven voice note and you were
convinced you were going to dofaceless.
Now you're standing in front ofa camera for two hours going
live, talking about the benefitsof berberine as a supplement.
You know I mean it's justincredible mate.
Speaker 1 (24:01):
It's such a lovely thing to see there's a lot of um
, there's a lot of these people,and james smith's one of them.
He's got.
There's a lot of stuff going onabout james smith at the moment
.
I really like him, I followedhim for a while and his
promotion is I challenge you tocreate 100 videos, whether you
post them or not.
Yeah, just literally create 100videos for your business, for
(24:22):
you, for whatever you're goingto do.
Once you've done 100, then youcan decide whether it's working.
Speaker 2 (24:29):
Yeah, I'll tell you what with james smith, what was
really clever.
I caught him early on, beforehe moved to, because he moved to
australia for a bit and comeback, didn't he?
Yeah, and his whole thing wasdigging out joe wicks, his whole
thing was digging out jo Wicks,his whole thing was digging out
Joe Wicks.
But he said later on he wentthat was my business plan.
I had to make noise, I had topunch up.
He said and Joe Wicks got theump.
And I'm thinking why have yougot the ump, mate?
(24:49):
I'm tiny.
I'm tiny compared to you.
The smaller people are alwaysgoing to punch upwards.
He said but then, when I gotbigger and bigger, and bigger
and bigger, I realized just howhard joe wicks worked, yeah,
just how much content he pumpedout and how many times he posted
youtube videos that no onelistened to, and how he got to
where he got to.
Yeah, he said so I don't digout joe wicks anymore and I
(25:11):
don't really dig out anyonebecause I'm at the top, so I'm
not punching up anymore.
Yeah, if someone wants to havea dig at me, feel your boots.
Yeah, can't, can't fault him,can you?
Speaker 1 (25:18):
No, no, I really like him and again, he's authentic.
He's happy to upset an audienceto get proper followers, to get
super fans.
That's what you need.
You need to find super fans.
Yeah, there's a cult-like thingwith him, isn't there?
Yeah, it's to be live.
(25:40):
I'll watch it, just because,one, I want to support him and
two, I find it interesting andthink that he's superhuman for
what he does.
Yeah, um, and I'll go on thereand I'll say a quick hello, mate
, up your world today, and thenI'll disappear again.
And then three hours later,he's still there.
I'm like chris, go to bed, mate.
Jesus christ, um, but it's,yeah, it's, it's incredible.
Speaker 2 (25:55):
It is a lovely thing.
We had a guy turn up tomanchester, bought a ticket and
he was an Amazon seller and hecaught me at the interval.
I went all right, he went Des.
What are you doing?
I went, what?
Speaker 1 (26:06):
He went.
Speaker 2 (26:06):
I came for Amazon.
What's this TikTok thing?
It's like a cult in here.
This lot are nuts, he said, butI love it.
So we had Ron up on stage doinga live, doing a TikTok live,
big Ron and he went I'm here atthe Des Hamilton show and he
would say it every 10 minutes orso because you know, on the
live they repeat themselves yeahand he came over and he went.
I don't want to join thisbecause this is amazing, mate.
(26:27):
It was raucous is the right wayto start.
Speaker 1 (26:30):
I'll stop you there then, because this is the next
part Decided to start the DesHamilton Roadshow.
And you did Brighton and howmany seats were Brighton?
Was it 50?
Speaker 2 (26:42):
No, this was the nuts .
I hired a venue for 70.
I launched the tickets and wesold 140.
So I had to go to my mate whowas doing me a favour, and I
went mate, I've got to cancel.
He went, I've lost 300 quid.
Doing you a favour, I went.
No, I'm so sorry.
Unless you can fit 140 peopleinto this 70-person venue.
Yeah.
So yeah, mate.
(27:02):
We ended up that was 150.
Yeah.
Speaker 1 (27:04):
That was 150.
So then you decided to pick thefurthest city you possibly
could and do one in Manchester.
Yeah, how has the last fourweeks been like mentally and
physically?
It's nuts, man, puttingtogether the Manchester show.
Speaker 2 (27:19):
So I'm going to go full transparency here, right,
because this is the UntoldPodcast, please do.
We finished Brighton and wesaid to ourselves let's do four
in a year.
We finished Brighton and wewent.
Jesus, that was exhausting.
It was hard Fun, really goodfun.
But it was hard work, not justfor anything else, but got four
(27:41):
kids, we've got take care for,child care for, and everyone
wants a piece of you and it's along day and you don't eat,
you're drinking all day, blahblah, you're wedding day
honestly you've took the wordsout my mouth.
That's what I said to claire,especially up in manchester,
when we went away and weeveryone in the hotel knew we
were do you know what I mean?
But, um, we said, right, okay,let's calm it down.
But then, mate, outgoingspicked up, the council tax bill
happened and a couple of thingswent wrong with the car and we
(28:04):
were like we need money fast.
How do we make money fast?
And I said to Claire, I went,got to sell more tickets, got to
do a roadshow.
So we finished Brighton inFebruary and then in March we
went all right, let's pick acity.
And we were going to do likesomewhere like Leeds and we went
well, we've done the South.
It's a bloody roadshow, can'tdo another one in the South.
Speaker 1 (28:27):
Worst roadshow ever and we've got our and we've got
our second gig so we went let'sdo somewhere.
Speaker 2 (28:35):
Let's do the biggest city we can find in the North,
which is Manchester, with directlinks so people can come.
And we said let's make it 300people.
So we launched these tickets.
We again, we sold like 70 80 inmarch and that tied us over and
paid for everything that weneeded to pay for.
And then the agency startedpicking up in april and all of
(28:57):
the promotion I had in mind dieda death and it was about four
weeks out.
I said to Claire, when we needto sell more tickets, this is
going to be probably less thanBrighton, which is nuts.
So we really started buildingstuff up.
We now had all of these newaffiliates in the discord.
We had all this stuff and wereally started bumping up not
advertising as such, just almostcreating FOMO like right, we've
(29:23):
got the roadshow coming up,this is who's coming on, we've
got this, this and this.
We started laying out theagenda and then we managed to
sell like another 70 80 ticketsabout four weeks out, which was
amazing.
Um, and we got the venue and thefeedback from Brighton is that
it needed.
Brighton was just one big pub.
We needed it to be a separateauditorium from the bar, because
we were finding, if you weren'tinterested in any particular
panel, you're at a bar andhaving an hour and it wasn't
(29:45):
fair on the others.
Yep, so we separated it out andwe went right.
Let's go more formal.
Let's have an agenda for thebar which includes networking
with key people of interest.
A couple of little master classron can do a live in the bar.
It's non-shoppable and then inthe auditorium we'll have the
masterclasses and the panels andthings like that.
And, uh, I'll tell you what,mate, it really opened our eyes
(30:11):
and without even knowing it,just picking the bones out of it
.
We've applied the sameprinciples to our amazon
business, to our t TikTokbusiness, to these live events
Just get going, just do it.
It's all born out of anecessity to make more money,
right yeah?
So let's just do it.
We'll pick a date, we'll pick aprice point and we'll just go.
(30:34):
But Manchester was somethingspecial, mate.
It was organised.
Brighton was organised chaos.
We missed out the podcastelement.
We overrun on a lot of things.
Speaker 1 (30:47):
It was a learning curve, it was the first one and
it was a celebration, yeah,again.
Speaker 2 (30:51):
Yeah, the first event for people of us.
Yeah, everything else is socorporate and so stoic and they
want hotel conference rooms.
No, these people don't want ahotel conference room, they want
a bar and they want booze andthey want to laugh and they want
to make friends.
So we did that and then we didit in manchester went like the
bar is integral, that's the dnaof a des hamilton show and in
the, we want inspiration overthere and we want networking
(31:14):
over here.
And we finished it and thefeedback was out of this world.
Everyone said different toBrian.
More professional, came awaywith much more value.
Value.
Yeah, came away with lots ofother bits.
The audience were fantastic,because, of course, I do the
feedback forms.
And then we're next one mate,we're scaling up.
We are going 300, yeah, maybeeven 500.
(31:36):
We want to go really big.
Yeah, because what was reallyinteresting was the people that
turned up in Manchester what wasoverwhelming.
Speaker 1 (31:45):
From Brian, from Brian, yeah what was?
Speaker 2 (31:48):
what was overwhelming is that Claire and I travelled
400 miles and they all followedus.
Speaker 1 (31:53):
Yeah, and and that's got to be, um, that's got to be
quite nice.
Speaker 2 (32:00):
That's unbelievable, yeah I mean, what a feeling yeah
we checked into the hotel onthe thursday and we told
everyone what hotel we weregoing to be in.
So a lot of people booked thesame hotel and, like I say, it
was like a wedding.
You're walking down thecorridor and I was like hi there
, des, and you're thinking Idon't know you want a drink?
yeah, you want a drink you'vegot 15 stacks yeah so we
arranged a boozer on theThursday and I put a TikTok out
saying right, we're going to bein the lawn club on Thursday 7
(32:22):
o'clock, get in there, mate.
30, 40 people showed up to thispub.
Yeah, one geezer shook my handand he introduced himself as
Mark.
I went, mate.
I saw your name on the sheet.
What are?
Speaker 1 (32:34):
you doing here, because I knew who I went in the
Amazon circles just through thenetwork.
Speaker 2 (32:40):
The list gets smaller as you go higher up the chain.
You know what I mean.
This guy's at the top of thetree £126 million in revenue in
the last 12 months, worldwide.
Speaker 1 (32:49):
Jesus.
Speaker 2 (32:50):
Christ, £36 million in the UK alone.
He's making probably anythingclose to 15% to 20% of that in
profit.
Yeah, insane, he spent £35 tocome and see me talk.
Yeah, insane, he spent 35 quidto come and see me talk.
Yeah, what, you know what Imean Turns up on the Thursday
just to have a conversation.
Yeah, yeah, now, mate, I madelike five figures in a year
selling on Amazon FBA.
Speaker 1 (33:12):
He's making out like nearly eight.
Speaker 2 (33:14):
Yeah, how am I in a network with this guy?
Speaker 1 (33:18):
It's podcasting and it's networking, it's doing
stuff like this Well, yournetwork is your net worth, isn't
it?
Yeah, a lot of people will saythat, but the older you get, the
more it comes to life Like, doyou know what I mean?
You do these road shows and youstand on stage, but there's
people that are listening towhat you've got to say who could
(33:39):
be like this guy, for example.
He's up there reallyfinancially, but he's still
learning, he still wants tolearn.
He's there and he wants tolearn and he wants to keep, and
I think that's really importantin life.
Exactly, it's to fill yourknowledge buckets.
You don't know everything.
No, you will never knoweverything about TikTok and
algorithms, because every singleday they're changing.
(34:00):
This is it, mate.
Speaker 2 (34:02):
And again it's the people.
You strip all of the money away.
And he's a Geordie that loves adrink in a social environment
and I can put on events forAmazon sellers that are in that
environment and it can bring thevery best in.
And before you know it, Isuppose you'd call it networking
.
We're having a beer, we'rehaving a chat and before you
know it, I suppose you'd call itnetworking.
We're having a beer, we'rehaving a chat and before you
know it he says come up toNewcastle, come see my operation
(34:23):
, because I've got brand dealswith X, y, z, mate these brands,
and I've gone all right.
And then we strike in businessrelationships.
There might be a deal madesomewhere down the line.
Yeah, yeah, that's networking.
That is networking way down theline yeah, yeah, that's
networking.
That is network and you strip.
Everyone says networking andit's a buzzword.
It's not, it's having a beerwith a geezer and a chat.
Speaker 1 (34:42):
Yeah more business is done on a golf course in my
industry.
That's it more business is doneon a golf course and in a
conference room that's itbecause people buy from people
and that's sort of going back tothe affiliation, going back to
I mean I can talk about thisfrom doing posts for my videos,
for the company.
You build that level of trustand people trust you, people
(35:05):
relate to you, people resonatewith you.
We've had customers drive fortwo hours to come and buy tiles
from us and on the way they'vepassed 50 different tile shops
because I posted a video andthey wanted to give me their
money.
And I think that's very andyou're building trust and a
network and a super fans.
That's it, mate 200 people in aroom that want to listen to you
(35:28):
, that want to pay to sit thereis invaluable.
Speaker 2 (35:31):
It really is, mate and word of mouth is spreading
across the different communities.
This is the beauty of it.
So, one of the brands that theAffiliation represents.
We're coming up torenegotiation.
And they were based where werethey based?
Nottinghamshire, derbyshire way.
And we went well, come up toManchester, come to the show, be
our guests, come and see whatwe do.
(35:55):
We finished the show, luke andI went straight into a meeting.
Everyone cleared out theauditorium, went to the bar.
They went hang tight.
We stayed in that room.
We struck a deal within 20minutes of the show ending.
That was ridiculous and theysaid to us we see now what you
do.
Unbelievable, mate.
That's what these events can be.
It's not just come and listento me, talk and pay me money.
(36:16):
It's not that Friendships aremade, there're solidified.
They're, most importantly, makebusinesses done there.
Uh, and for the next one, forexample, tiktok themselves, they
said they want to come.
One of the bigger brands on theplatform.
They want to come.
Yeah, people are reaching outto me saying can I come and
speak at your next event?
Speaker 1 (36:37):
yeah, it's just incredible, mate that's it, so I
just want to go back.
Obviously, you're arrangingthis event, you're rebranding.
It's got to have been difficult.
What in your life had to take aback seat in order for you to
do it?
Was there anything sleep?
Speaker 2 (36:53):
sleep mate.
It's meant I did a postyesterday, these last week, this
last week, so if we take, I'mgoing to give you a blend of
what my life is like from theday to day.
So Wednesday, for example, wedrove up to Stourbridge, west
Midds, on the way to Manchester,because we wanted to drop the
kids and the dog off at thein-laws.
They're in the process ofmoving down to Brighton, so we
(37:16):
went up there.
The house obviously is in astate of disarray and we were
helping them pack up for themove, which they're going to
exchange contracts in.
About a full night we droppedthe kids and the dog.
We slept there overnight butthe dog was a gnaws, started
barking because he was in anunknown house.
I ended up sleeping on the sofa.
Got about five hours, kip, thefriday we drove up the mansion.
(37:37):
Sorry, the thursday we drove upto manchester checked in, but
before you know it we're thefocal point for everyone, so we
don't.
Claire and I went up for acouple of hours by ourselves.
Didn't get anything like that,you know.
I mean, and in the same timeI'm prepping because I'm talking
on stage for six hours the nextday.
I've got I don't know myspeeches and we got prints and
handouts and all that that.
That was a Thursday, went out,ended up drinking far too much.
(37:59):
Shocking night's sleep.
Woke up on the Friday, went tothe venue by nine o'clock
setting it all up.
We went live at midday.
We finished at eight.
We went for dinner one o'clockin the morning because we're
still drinking drinking all day.
Shocking night's sleep.
Saturday we drive back down toStourbridge, get the kids and
(38:20):
the dog.
The dog is still being aknobhead.
I end up sleeping on the sofaagain with the dog, wake up in
the morning and my youngestcan't open her eye.
So we have to go to hospital.
I haven't slept in about fourdays, not a decent night's sleep
.
We're at the hospital for fiveand a half hours.
We then have to go back, packup, drive down to brighton.
It was a three and a half hourdrive.
(38:42):
I had sing-along songs on thewhole time because that was the
only way it would stop me fromfalling asleep.
Got back home, had to send acouple of emails out for the
debrief, fell asleep, slept forabout 11 hours sunday night.
Monday had to ring the gp.
First my boy went back toschool because it was the first
day back to school after halfterm.
(39:02):
We only had the two kids thatweekend the youngest.
We had to book a GP appointmentbecause that was the condition
of the discharge from thehospitals that we got checked at
the GP.
Got to the doctor's at halfnine.
She got seen 10 o'clock.
I'm on the train going up toLondon because we were at TikTok
headquarters.
Got back home about 8 o'clocklast night.
This morning I'm in heretalking to you.
Speaker 1 (39:24):
That's been my week, mate but you'd be bored if you
weren't doing all that I'mloving every minute, ash,
because this is my life, this isfreedom.
Speaker 2 (39:33):
There's a mixture of family in there.
Yeah, friday I'm meeting a matefor lunch, then I'm going back
up to London to watch Sam Fenderplay tonight.
Yeah, I wouldn't.
I wouldn't change it for theworld, mate.
No, but that's the sacrificeyou give.
Think about how much I've givenup there yeah friends, did I
mention TV.
Speaker 1 (39:51):
Once you know what I mean yeah, no, well, that's it
and that's it.
There's an episode I did whileI was here and we spoke about.
It'll come out in a couple ofweeks, but we spoke about the
amount of time you waste in yourlife watching telly, playing
video games, or it's scary whenyou break it down Exactly.
(40:12):
But we'll go into that foranother day.
Speaker 2 (40:14):
Have you seen the feature on your phone?
It'll tell you how long youspent on your phone at the end
of each day, each week.
Speaker 1 (40:17):
Yeah, I'll tell you how long you spent on your phone
at the end of each day, eachweek, yeah, or a day a week.
I look at it each week, yeah,and I'm trying to get it down.
I'm trying to get it down, I'mtrying to get it down.
I won't even look, mate.
Speaker 2 (40:23):
It's scary.
Yeah, I can justify that.
My phone is my job.
Speaker 1 (40:42):
Well, that's it, isn't it?
That's it.
That would like to have neverprepared a speech.
How was it the build-up do you?
You're quite confident speakingon camera because you've done
the podcast, you've done zoomcalls.
What is it?
Three different zoom calls youdo each week where you're a host
of it, yeah, but what is itlike now for you preparing your
speech, preparing the event thewhole day for the des ham on
road show?
Obviously forget the setting up.
Everyone's in there, you've gotthe mic, you're walking on
(41:04):
stage.
How are you feeling?
Speaker 2 (41:07):
All right.
Speaker 1 (41:08):
Yeah.
Speaker 2 (41:09):
Mate, I don't want to sound arrogant with this, but
this has been the thing thatI've always been good at.
Always, even in every day job,I've had Go back to cabin crew.
Well, if you're doing cabincrew and you can't speak in
front of people, then there'ssomething wrong with you, right?
Then even the police I was theguy maintaining the big crowds
at the authority of the policeIn my old job.
(41:33):
I did the training.
They even gave mequalifications for training,
even though training wasn't partof my day job.
I was the guy that would go intoboardrooms of very, very
profitable financialinstitutions and speak to board
members.
So, when it comes to planningan event like this, one of the
(41:54):
things that I've always beatmyself up for was I always leave
things to the last minuteForever, exams, homework,
dissertations, everything beatmyself up for was I always leave
things to the last minuteforever exams, homework,
dissertations, everything.
What this last couple of yearshas made me realise, mate, is
that that's actually something Ishould embrace.
Yeah, so before when I'mworrying I haven't done it, I
haven't done it, I haven't doneit and I'm procrastinating,
procrastinating, procrastinating, and I'm thinking I'll do my
(42:15):
best work last minute.
That's fine.
Speaker 1 (42:17):
I always think that you can be as prepared as you
like for something, but on theday it's going to change anyway.
Yeah, and I've, I've verysimilar to that Always the the
two and a half thousand wordGCSE essay was done the night
before.
Yeah, everything was done theday before.
Everything is done the minutebefore, the hour before, as
close as I can possibly get tothe deadline without it being
(42:38):
uncomfortable, that's it.
Speaker 2 (42:40):
But for this one there were so many moving parts.
So, yeah, it's the Des AmandRoadshow, so my name's on the
marquee, so I'm responsible forall of it.
Me and Claire sat down the daybefore we drove up the Stale
Bridge and we went right.
Name tags Are we having peoplewith name badges on them?
The running order and, mate,I'll do so much of my work
(43:03):
through chat gpt, chat gpt andme planned this whole thing.
So now I just go give me arunning order and then I go
right, give me a run through ofthe entire day and the bases I
need to hit.
Yeah, it already knows myspeech because I've given it my
speech.
So it's giving me cue cards.
You know what I mean.
So then I just print out thelot.
I have a little table with meon stage and I just have
(43:24):
confidence that I know it enoughthat I can glance at it and
know where I am.
The whole day is planned.
I would say 70%.
I purposefully leave a good 30%for that for spontaneity.
So, for example, in in Brightonthere was a lad who drunk far
too much.
He went missing, ended up inthe back of someone's car with
his shoes missing.
He was fine, he was fine.
(43:46):
He thinks he was spiked, orlike come on, mate, no one
spikes you then puts you in theback of a car, nicely, to make
sure you get a good night'ssleep, yeah, yeah yeah so my
opening gag was right.
Where's Keelan?
Someone's sticking an air tagin him.
Tie his shoes for him.
Speaker 1 (44:00):
You know that was the first gag.
He wasn't even there.
Speaker 2 (44:03):
Yeah, but I was turned up late for the whole
thing, right.
So that was a wasted gag.
But you need to play offbecause you don't know who's
going to come, who might not behere, you know, someone might be
sick on the day, and all that.
So you can and plan to a degree.
And this comes back to thewider point.
If you plan and plan and planand you strive for perfection,
(44:24):
you just won't do it.
You just won't.
Perfection is the enemy ofsmall gains.
Small gains are the things thatmake you grow.
So it is me right planning forthat much.
Let's just do it, bulls, let'sjust do it.
And we have a bunch of peoplethat are here for me not to see
me fail they're here to actuallysupport me.
Speaker 1 (44:42):
Yeah, now what's funny in?
Speaker 2 (44:43):
manchester mate is that I got so drunk on the
thursday night I woke up withthe anxiety right.
Wow, I know yeah, brutal right.
Speaker 1 (44:52):
So you nine o'clock you was having a bloody mary
with your breakfast, but morelike until we we went.
Speaker 2 (44:57):
The doors opened at 12 and at half past 11 I was was
saying to Claire.
I said I'm not nervous, but Ican feel anxiety.
I can feel it on me.
I'm a wreck.
My hands were shaking and stuff.
Luke turned up.
He went do you want a drink?
Triple gin and tonic.
And then Claire's best mate,robin, who does the voiceovers
for us.
She said go for a walk aroundthe block.
Go for a walk around the block.
(45:21):
Go for a walk around the block,just clear your head.
Yeah, so I did that.
I went into chat gpt.
I'm struggling.
Give me some exercises.
I've got 40 minutes before I'mon stage.
What do I do?
Chat gpt gave me someaffirmations, gave me some
breathing exercises.
Speaker 1 (45:31):
God love chat gpt oh, yeah, yeah, and it's so.
We need to get chris into it.
Speaker 2 (45:35):
Yeah, mate, you don't , you don't believe in it, but
it sorted me right out.
Ash, ash, I went back in there.
I'm Des fucking Hamilton.
Yeah, this is the Des HamiltonRoadshow.
Yeah, and it went perfectly.
Speaker 1 (45:48):
You've got to be serious.
I mean all over from literallywhen was it?
Friday, you did it.
Yeah, so Saturday, sunday,yesterday, it's literally every
other post that I scroll onTikTok Someone there, someone
promoting it, someone saying itwas amazing, it was so good, got
to come to the Des AmonRoadshow.
So I promise you the next oneI'll be there.
Speaker 2 (46:09):
Yes actually Maybe.
Speaker 1 (46:09):
I'll even stand on a fucking stage.
Speaker 2 (46:12):
Well depending on the layout, because already it's
going to be a much longer dayAlready.
It's going to be 8.30 throughto like 6, 7 o'clock.
Much longer day Already.
It's going to be 8.30 throughto like 6, 7 o'clock.
Yeah, yeah, full-on workshops.
I'm going to do Amazon andTikTok as separate workshops.
I would love to do a podcastingthing.
Yeah, yeah, depends on whetherwe've got the time.
But, mate, yeah, bloody hell,ash, yeah, of course you can
come along and what we'll do.
This is the thing.
(46:32):
We're rebranding that as welltweak as you go.
Speaker 1 (46:36):
Well, that's it, your journey.
Your destination stays the sameand I've said this so many
times, like I sent in thewhatsapp the other day.
I'm watching Stephen Bartlettbehind the diary.
Love him or hate him, the blokeis intelligent and what he says
resonates and he said right,that's your journey, but your
path is like this and you've gotto allow for that, and I've
learned that.
I've learned that the hard way,I've learned that the fun way.
(46:59):
I've learned that in so manyways.
Speaker 2 (47:01):
It's the epitome of a growth mindset is knowing
you're learning, accepting it'snot failure, it's feedback.
I woke up the other dayliterally because after one of
these events as well, mate, Ican't sleep.
Anyway, I'm on such a come downand my brain is so mentally
active.
For the next one, the leavingspeech of manchester, was when
(47:24):
you find what's winning, doubledown, stop looking sideways.
At that point, if something youenjoy is making you money, then
you go to fucking town on that.
You don't wonder what the nextperson's doing or scrolling
through and go.
You know what I'm going topivot because if you're building
blocks one, two, three, if youthen move sideways, you're
building block one again.
Yeah, so kick on.
So I woke up and I thought whatam I doing?
(47:47):
I love these road shows, yeahthey're brilliant they're not
making me money yet, but I'mlearning.
Yeah, the next one will, yeah,and the next one's going to be
even better.
So I'm going to kick on, I'mgoing to launch it now.
Now, and we were talking aboutScotland and Claire and I were
talking between sing-songsdriving on the way back down and
I said to her I went it's gotto be London, it's got to be
London.
Where is the most accessibleplace in the UK?
(48:10):
So let's do it there, let's doit massive.
The Des Amourton Roadshow, justlike Toptic, is shocking for
SEO.
Just like Toptic is shockingfor SEO so what are you thinking
then?
make money online live with DesAmon yeah, gotta do it right my
old branding.
Goodbye, poor Al O'Ridge, youknew exactly who I was.
Yeah, affiliation you knowexactly what that is.
(48:31):
We're affiliates with acommunity.
Yeah, my live events are makemoney online.
Live with Des Amon yeah, SEOsomeone's got to look at that
and and make money online livewith Des Amon.
Yeah, seo, someone's got tolook at that and go.
That's a bit of me, withoutknowing who.
Speaker 1 (48:43):
I am.
Speaker 2 (48:43):
Yeah, because there are people doing conferences,
two-day things, retreats.
They're not Des Amon, theyhaven't got the community I've
got and they're making bucketsand buckets just through
organisation.
Yeah, now, if I can throworganization behind what I've
currently got, mate, it's gonnafly in it.
Speaker 1 (49:02):
Well, that's it, I know that's it, so I think
that's you.
You've answered that.
What is next for affiliatenation?
Speaker 2 (49:10):
we are growing to the moon mate.
We've got a huge deal that wemade off the back of manchester.
We've got a currentrenegotiation with a very big
brand.
We are hopeful for this will beinteresting because we should
know by next week and then weare also launching our own
(49:31):
product Hopefully next week Ican tell more about that.
And at the same point now we'vegot to support a TikTok and our
brand is growing, growing,growing.
We are queuing up to have aridiculous quarter three,
quarter four, making ouraffiliates more and more money.
(49:51):
We had three people up at TikTokyesterday who made well over a
couple of grand, ranging from acouple of grand through to over
10 grand in a month.
They've been going six monthsand these people that we started
helping back in October,they're all starting to see the
benefits.
Now, like I say, it's therising tide.
They're all making more moneyand when those guys fly, the
(50:13):
brands will fly and we will fly.
And in the meantime, we've gotto convey about new ones coming
through that are takinginspiration from them and, at
the same point, honing their owncraft.
But, most importantly, they'refinding out who they are
themselves at this stage, theones that started with us back
in March.
It's such a lovely thing, mate.
So the snowball's rolling.
(50:34):
From a personal perspective,we're not making the money
personally yet, but we weren'texpecting to the snowball's
rolling.
You know, from a personalperspective, we're not making
the money personally yet, but weweren't expecting to.
The snowball's rolling, you know, yeah, yeah.
So we're going to see how wefinish up in 2025.
In 2026, man, all we can see isexpansion, other countries, you
know.
Speaker 1 (50:54):
That's good.
That's good.
Yeah, well, thank you, des.
Sorry to drill you and go intoit, but I thought it was really
important that we provide apodcast with value yeah, and.
I think anyone listening tothis will find some value in
that somewhere along the line.
Speaker 2 (51:12):
I hope so mate, because everything that I've
done anybody else can do.
Yeah, just find out who you areand play on your strengths.
Yeah, I'm the geezer that talksa lot.
Might as well find money whileyou're doing it right.
Speaker 1 (51:25):
That has been a deep dive into Dez's last couple of
weeks Affiliation, the DezHamilton Roadshow, what he's
been through.
We hope you enjoy it, please.
We're now video on Spotify,video on YouTube, listen on all
the other platforms.
Episode every Tuesday at 5 am.
There are going to be a coupleof bonuses coming in on a
(51:47):
Thursday.
That's two a week.
Let's take the podcast to themoon, des.
Speaker 2 (51:52):
Yeah man, let's go, let's go.
Speaker 1 (51:54):
Leave us a review, leave us comments, get in touch.
What do you want to see?
What do you want us freeplonkers to talk about?
Next, that's been the untoldpodcast with des hamilton.
There's anything to say?
Happy birthday, chris.
I forgot about that.
I got a hat for you down there,mate.
Shame you couldn't make it.
Joy monkey business.
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