Startups live in a different world than Big Tech. So why are so many founders copying their UX research methods?
In this episode of The User Condition, Noah unpacks why the playbooks from companies like Meta or Apple break down in the zero-to-one phase — and what early-stage teams should be doing instead. You’ll learn why discovery matters more than validation, how to keep research scrappy (but useful), and how to get real insights without fancy tools or big budgets.
Whether you’re a solo founder, early PM, or the only designer on your team — this one’s for you.
Visit CleverX to find real humans to test your product in user interviews, surveys, and usability tests.
#productresearch #productdesign #uidesign #uxresearch #startups
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