This episode begins with a column Teresa wrote in 1999 in response to a proposed campaign to reduce the pollution from "smoky vehicles" that she felt didn't go far enough...so she wrote a tv spot designed to "scare the poop" out of offenders and pedestrians alike.
Adman Chris Kyme joins Teresa to unpack the column, the challenges of public behavior campaigns, the evolution of advertising in Hong Kong and the importance of combining "the idea" with "strategy".
Chris shares his story of creating a beautiful campaign for milk...and what soured it, along with a bright idea for Teresa's podcast.
#teresanorton #theviewfromabroadpodcast #hongkong #portugal #humor #journal #truestories #changingworld #selfreflection #socialnorms #growth
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