Why Relationships Create Fortunes—and Transactions Don’t with Todd Duncan

In this powerful episode of The Way, Dino sits down with the legendary coach, author, and industry icon to unpack over four decades of hard-won lessons on building a business that doesn’t just produce income — but creates freedom, longevity, and real wealth.

Todd shares why most loan officers stay stuck trading time for money, how systems unlock scale, and why relationships — not transactions — are the real asset in any lasting business.

The conversation dives deep into coaching, mindset, AI-powered learning, referral economics, and why slowing down is often the fastest way to grow.

This is not theory. This is proven execution from one of the most trusted voices in lending.

What You’ll Learn in This Episode

• Why transactions create income, but relationships create fortunes
• The “slow down to speed up” principle that transforms careers
• How Todd built referral-driven businesses without chasing leads
• Why most loan officers confuse being busy with being productive
• The real purpose of coaching — beyond learning how to do loans
• How systems create freedom, scale, and a sellable business
• The power of referral-by-design vs. transactional marketing
• Why confidence determines conversion more than scripts
• How AI coaching and role-play are changing learning forever
• What it takes to build a business that lasts decades — not cycles

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