In this episode of the Web Talk Show, Armando Perez-Carreno interviews Nina Brennan, co-founder of Scaling Lean, a marketing company that helps businesses grow through content, ads, and automation. Nina shares her insights on transforming expertise into online education, the importance of content and ads, building a personal brand, and the role of community in digital marketing. She emphasizes the need for nurturing leads, understanding metrics in advertising, and the long-term mindset required for business success. The conversation also touches on overcoming ego in business, local business strategies, and the journey of personal development as an entrepreneur.
Takeaways
- Anyone can turn their expertise into a coaching program or course.
- A mix of content and ads is essential for business growth.
- Nurturing leads is crucial for converting potential clients.
- Building a community helps establish trust and engagement.
- You can achieve significant business milestones with a small team.
- Ego can hinder business growth; delegation is key.
- Local businesses can benefit from SEO and community engagement.
- Live streaming is an effective way to connect with your audience.
- Ads should be viewed as an investment, not a cost.
- Long-term growth requires a mindset shift and understanding of metrics.
Find Nina here:
https://www.instagram.com/itsninabrennan
https://www.facebook.com/ninabrennanSL
https://www.linkedin.com/in/ninabrennan/
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