The Weekly Reckoning by ADOTAT
The podcast where we separate what actually matters in advertising, adtech and marketing, from the absolute tsunami of nonsense this industry generates on a weekly basis
Episodes
Episode One of Signal & Noise by ADOTAT is here, and we’re starting exactly where the industry lost its mind.
This week: the Super Bowl performance delusion, why one percent conversion rates are not a strategy, and the inconvenient truth that curiosity beats QR codes every time. We unpack the reseller purge and who actually gets crushed when platforms declare moral superiority. Tubi quietly posts receipts while YouTube prints $6...
The one where we unpack the ad industry's post-Super Bowl existential crisis, Google's "agentic commerce" power grab, Amazon muscling into Prebid like it owns the place, the IAB trying to regulate AI without admitting everything's already AI, LiveRamp's SaaS survival mode, and — oh yeah — AppLovin's growing pile of allegations, SEC investigations, and a stock down 40% while the CEO insists everything is totally fine. Plus: GEO is t...
Everyone's optimizing. Nobody's in control. This week on The Weekly Reckoning by ADOTAT: Nielsen was supposed to be dead — so why is everyone still signing contracts? VideoAmp admits it owns less than 1% of the market. iSpot is quietly laying off a quarter of its staff. Netflix built a $1.5B ad business and still acts like advertising is a communicable disease. Google turned your targeting controls into "suggestions." Amazon droppe...
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