The WELL Optimized Podcast

If your business deals with health, wellness, money, safety, or law —you’re in Google’s high-stakes category. In this episode of the WELL Optimized Podcast, we’re breaking down what YMYL (Your Money or Your Life) means, why it matters for your SEO strategy, and what you need to be doing differently if you run a business in a high-trust, high-impact industry like health, wellness, beauty, law, or finance.

We’ll talk about how Google ...

Done is better than perfect, and taking action beats overthinking every single time. 

You can build the most beautiful board, brainstorm like a pro, color-code your Google Calendar —but if you're not executing? You're just giving yourself a false sense of progress.

Time to execution matters. The longer you sit on an idea, the heavier it gets. It starts to feel bigger, scarier, more impossible. But momentum loves motion. So ...

SEO is one of the most misunderstood aspects of digital marketing. In this episode, we break down what SEO actually is (a long-term strategy, user-focused, and multi-faceted) and what it is not (instant results, just keywords, or a one-time task). Whether you're a small business owner or a marketer trying to make sense of it all, this episode will help you cut through the noise and focus on what really moves the needle in SEO.

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In this episode, I dive into the power of local lead generation and why building relationships in your community is essential for long-term success. Whether you run a gym, salon, restaurant, or service-based business, I’m sharing actionable strategies to help you attract and retain clients right in your backyard. We’ll talk about:

✨ Building referral partnerships with other local businesses
📢 Using community events and sponsors...

Thinking about leaving your 9-5 to chase your entrepreneurial dreams? In this episode, I share my personal journey of quitting a traditional job to start my own business. I breaks down personal lessons learned, challenges faced, and the practical steps I took to make the leap. If you're wondering when and how to take the plunge, this episode offers real-life insights and actionable advice to help you prepare for the transition...

Thinking about quitting your 9-to-5 and diving into entrepreneurship?

In this episode, I deliver a bit of a reality check on when starting a business makes sense and when it's better to hit pause. This isn’t your “manifest millions” pep talk—it’s an honest look at what it really takes to launch and sustain a business, from solving real problems to surviving those early, low-revenue months.

You’ll learn:
✅ Green flags that si...

Welcome to Chaotic Competence! The podcast for entrepreneurs, creatives, and side hustlers who are juggling priorities, navigating uncertainty, and making things happen—even in the midst of chaos.

In this first episode, I introduce the concept of chaotic competence, why you don’t need permission to pursue your goals, and how I've built three businesses by embracing both strategy and spontaneity.

If you’ve ever felt like you’re w...