What does it take to build a personalised skincare brand in a region as diverse as the UAE?
In this episode, Kam sits down with Dina Sidani, founder of Ilik Health, to explore the story behind her brand - from the personal frustrations that sparked the idea, to what it really means to deliver customised skincare in a market full of generic solutions and unverified wellness advice.
We unpack:
– The challenges of launching a health and wellness startup in the Gulf
– What “personalisation” actually looks like
– Dina’s take on building trust, credibility, and building with purpose
Whether you’re a skincare obsessive, an aspiring founder, or just curious about how wellness brands are evolving - this one’s for you.
🎧 Available now on YouTube, Spotify, Apple & everywhere you listen.
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