In this episode, I sit down with Vince Aidoo - founder of Sumthing New, The Digest, and The Routine Check - to dive into what it actually takes to build meaningful community in Dubai.
We explore the real challenges of loneliness, disconnection, and constant movement that so many expats and founders experience in the UAE, and how Vince is using simple, in-person experiences to help people find connection again.
Timestamps:
[01:00] Intro to Vince & what he’s up to
[01:56] What is Sumthing New, The Routine Check and The Digest
[06:30] Why Vince started with a community-led approach
[11:00] IRL vs digital experiences, and staying clear on your "why"
[14:30] How Vince’s communities stand out from others
[18:30] The psychology of what users really want
[19:30] How The Routine Check came about
[24:45] The future of communities and Sumthing New
[30:15] Building traction and growth in the UAE - tips for building your own community
[40:00] Anaya x Events - my honest take
[43:30] Seasonality & unique connection opportunities in the UAE
[45:00] Where to find Sumthing New & Vince online
If you're living in the UAE, building something here, or simply searching for real community - this one will hit home!
🎧 Available now on YouTube, Spotify, Apple & everywhere you listen.
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