The Why We Build Podcast!

Summary In this episode of the Why We Build Podcast, host Greg Waller and guest Gates Bryan discuss the evolution of the remodeling industry, focusing on succession planning, family dynamics in business, and the importance of maintaining company culture. Gates shares her personal journey into the family business, the challenges of balancing family relationships with professional responsibilities, and her vision for the future of Bl...

EPISODE SUMMARY

In this solo episode, Greg explores one of the most valuable—and most overlooked—practices in remodeling: the post-project lookback. As the year comes to a close and production teams push toward the finish line, Greg explains why companies should pause long enough to learn from the work they’ve already completed.

Using practical field experience and insights from coaching remodelers, Greg breaks down how simple lookba...

Why We Build Podcast – Thanksgiving Episode

Show Notes

Episode Title: Gratitude in the Grind: What Remodelers Can Be Thankful For Host: Greg Woleck

Episode Summary

In this Thanksgiving-week episode, Greg steps away from the usual project management and remodeling industry topics to focus on something more profound: gratitude. Not the fluffy holiday version—but the genuine, earned gratitude that remodelers discover through long days, t...

Episode Title

Orientation vs Onboarding: Why the Difference Matters More Than You Think

Episode Description

In this episode of the Why We Build Podcast, host Greg Woleck sits down with Erin Longmoon of Zephyr Connects to unpack a common gap in the remodeling world: the difference between orientation and onboarding.

Recorded just before Greg spent two days with the Office Manager Intensive attendees at Remodelers Advantage HQ, this conv...

Episode Overview

When most people think about construction, they think dust, noise, delays, and stress. In this episode of The Why We Build Podcast, host Greg Woleck sits down with Leyah Valgardson Hostetter, founder of Leyah & Co., to talk about why it doesn’t have to be that way.

They unpack how exceptional client experience can transform “just another project” into a trusted, memorable journey – and how that shift can change n...

Episode Description

In this episode, Greg Woleck dives deep into one of the most underrated disciplines in the remodeling business — the annual budget.

It’s budget season at Remodelers Advantage, and Greg pulls back the curtain on how great remodeling companies use budgets not just as accounting tools, but as strategic maps for growth, clarity, and accountability.

He argues that budgeting is second only to consistent marketing in impo...

Episode Summary

In this episode, Greg Woleck and Steve Wheeler sit down with nationally recognized Sandler Trainer and keynote speaker Jeff Borovitz to talk about the most powerful tool in business — your mindset.

Jeff unpacks the three “uninvited advisors” that hold so many leaders back — Fear, Doubt, and Worry — and how to fire them once and for all. He shares practical tools and memorable stories (from Spanx, Starbucks, and Netfli...

Episode Summary

In this solo episode, host Greg Woleck takes a humorous and honest look at one of the most common challenges in both life and remodeling: procrastination. After admitting he procrastinated on recording the very episode you’re about to hear, Greg dives deep into why we procrastinate, how it quietly erodes profit and trust in remodeling companies, and what leaders can do to overcome it.

Through laughter, Latin phrases, ...

In this episode of The Why We Build Podcast, host Greg Woleck sits down with Bailey Heather, Enrollment Manager at Remodelers Advantage, to explore the power of community in the remodeling industry.

Together, Greg and Bailey discuss what happens when remodelers stop trying to figure it all out alone and instead surround themselves with peers who understand their challenges. They unpack the ROI of joining a peer group, what the enro...

summaryIn this episode of the Why We Build Podcast, host Greg Waller and guest Gates Bryan discuss the evolution of the remodeling industry, focusing on succession planning, family dynamics in business, and the importance of maintaining company culture. Gates shares her personal journey into the family business, the challenges of balancing family relationships with professional responsibilities, and her vision for the future of Bla...

Summary In this episode of the Why We Build Podcast, Greg Woleck discusses the importance of commitments in project management, particularly within the context of peer groups. He introduces the SMARTR framework for creating meaningful commitments and emphasizes the need for accountability and urgency. The conversation also highlights the role of micro boards in maintaining engagement and support among peers, ensuring that commitmen...

In this solo episode, host Greg Woleck tackles a growing challenge in the remodeling industry: over-processing. You’ve likely heard the phrase “over-analysis leads to paralysis”—and Greg dives deep into how that shows up in remodeling businesses that are trying to grow, professionalize, and protect the client experience.

Greg shares a powerful message: systems are meant to support your team—not stall them out. Drawing on real-world ...

In this episode, Greg Woleck explores a recurring theme in residential remodeling: the tension—and the potential—for collaboration between design and production teams. Drawing from his nationwide experience working with remodelers and the latest insights from Remodelers Advantage Roundtables, Greg outlines the small but powerful habits that can transform conflict into cooperation. Whether it's scope creep, last-minute changes, or m...

In this episode of The Why We Build Podcast, host Greg Woleck and co-host Steve Wheeler sit down with Jon Pereira, Production Manager at MAK Design Build, to talk about crew culture — that hard-to-define jobsite magic that makes the workday flow better, teams feel stronger, and clients feel more confident.

Jon shares practical, low-cost ways to build jobsite engagement and morale through intentional leadership and simple human momen...

Episode Summary: In this episode, host Greg Woleck welcomes Ian Schwandt, a 20-year construction veteran and passionate advocate for financial literacy in the remodeling industry. Ian shares how understanding numbers and fostering financial transparency can strengthen companies through both good times and bad. From open-book management to key financial metrics, Ian offers valuable insights into building resilient businesses—and res...

In this episode of the Why We Build Podcast, Greg Woleck discusses the importance of commitments in project management, particularly within the context of peer groups. He introduces the SMARTR framework for creating meaningful commitments and emphasizes the need for accountability and urgency. The conversation also highlights the role of micro boards in maintaining engagement and support among peers, ensuring that commitments are n...

Profit Sharing: Transforming Your Team into Business Owners

Guest: Rob Gallaher, CEO of Gallaher Co

Episode Overview

In this episode, Rob Gallaher shares how profit sharing can turn employees into true business owners. He explains his personal journey—from early lessons in teamwork to refining a profit sharing model that drives both business success and personal empowerment. The conversation reveals 10 essential rules for integrating ...