December 9, 2025 • 26 mins
Goal Setting for 2026: From Zero to 100 Units in 3 Years | Wisconsin Real Estate Insights
🎯 Ready to crush your 2026 real estate goals? In this episode of The Wisconsin Investor Podcast, Corey Reyment shares his proven strategy for setting and achieving big goals — specifically how he went from zero to 100 units in just three years! Whether you're a beginner or seasoned investor, Corey's actionable framework will help you set clear, achievable goals, navigate the challenges of Wisconsin's real estate market, and create a solid plan for success.
🔑 What You’ll Learn in This Episode:
- The Importance of Big Picture Thinking: Why knowing your "why" is crucial to reaching your real estate goals.
- Breaking Down Large Goals: How to structure your real estate goals into manageable quarterly, monthly, and weekly tasks.
- The Power of the 12-Week Year: A method that will help you get more done in 12 weeks than others do all year.
- Building the Right Team: How to identify the key people you'll need on your team to achieve your big goals.
- Real-Life Stories & Lessons: Hear how Corey navigated his journey in real estate, including challenges and wins along the way.
🛠️ Actionable Tips for Investors in Wisconsin: Corey shares insights on flipping houses, using the BRRRR method, managing properties, and identifying the right buy box in markets like Green Bay, Oshkosh, and Appleton.
🎁 New Year’s Giveaway: Stay tuned for details on our New Year’s contest where you could win a 1-on-1 strategy session with Corey, a $250 gift card, or the exclusive Wisconsin Investor Starter Kit!
💬 Get Involved: Subscribe to the YouTube channel, follow us on Instagram and Facebook, and enter our giveaway to kickstart your 2026 with expert guidance from Corey and his team.
🎧 Listen now and start your journey to real estate success in 2026!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker (01:18):
What's up, my Wisco investor friends out there?
I'm your host of today's show,Corey Remett, and I'm super
excited today, guys, becausewe're going to be talking about
2026.
Can you believe it?
It's almost here.
It's coming fast.
Uh, how many times, guys?
A question for you have you setsome goals January 1st,
(01:40):
scratched them down, and byMarch, they're in the trash.
Right?
I mean, we've all been there,right?
I've done it multiple, multipletimes.
But today I'm gonna give youguys the exact formula I use to
set some goals to go from zerounits to 100 units in just three
years.
All right.
And so I'm gonna give you guysthat same framework, the same
formula, and some tips on makingsure as you guys look forward
(02:02):
into 2026 that you are settingyourself up for success.
Guys, this is a great time ofyear to be doing that and a
great time of year to be reallyreflecting on what's worked this
past year, what hasn't workedthis past year, what what you
want to shoot for in 2026, andto start to lay the framework
and the action steps to be ableto get you there.
(02:23):
All right, so I'm excited aboutthat.
Before I get into that, though,guys, I'm gonna talk about a
little contest that we'rerunning.
And this is really just a bigthank you to the all of you guys
who are listening out there uhreligiously every single week.
And so we're gonna be doing aNew Year's big giveaway, and
we're picking three separatewinners.
All right, so we're gonna beannouncing all three winners on
January 1st to kick this 2026year off strong.
(02:45):
What we're doing, we're givingaway three things.
So you can get an hour strategycall session with me.
So we'll break down a lot ofthese goals for you or help you
set the goals.
If you're not really sure, youlisten to the episode, you're
like, man, uh, this sounds allgreat, but you need somebody to
sit down and actually do thistogether with you.
I will be able to do that withyou, okay?
The other thing we're gonnagive away a $250 Amazon or Visa
(03:06):
gift card, and a Wisconsininvestor starter kit is up for
grabs too.
So that's some podcast merch,some investing books that are
some of my favorites, and maybesome good old Door County coffee
or something like that.
So um, there'll be threedifferent winners.
All right, here's how you getin bet into this contest.
All right, so you're gonnasubscribe to the YouTube
channel.
So if you're listening to this,Spotify or Apple or wherever
(03:28):
you listen, go out to theYouTube channel, the Wisconsin
Investor, subscribe to it, allright, follow us on Instagram or
Facebook, and go to the pinnedgiveaway post on either
Instagram or Facebook, commentdone, and just tag two friends
who you think would love theshow.
Okay.
And if you want a bonus entryentry to this contest, share the
(03:48):
video on your story and tag theWisconsin investor.
All right.
Real simple, we're gonnaannounce the winners on January
1st.
So go out there, get in intothe contest, guys, and let's
let's uh let me help you make2026 the best year you've ever
had.
All right.
So let's talk about the goalsetting process, guys.
I'm just gonna get right intothe meat and potatoes of this
(04:09):
thing because uh, you know, Iknow you everybody's time is
valuable.
We don't need to sit and messaround here and and pussyfoot
around a little bit.
So let's get right into how youguys can make 2026 your best
year yet.
All right.
So a couple things.
First of all, um you gottastart with the big picture.
All right.
Anytime I'm really gettingdialed in on goals, I've got to
(04:31):
really think about the bigvision, the big picture, right?
So as it relates to realestate, first thing you gotta
figure out is like why, A, whyyou listen to this podcast?
B, why do you think real estateis the vehicle for you?
And C, why do you have any typeof ambition or goal as it
relates to real estate?
So what is that?
So for me, when I started, justto give you guys an example, my
(04:54):
why was really strong, right?
I really wanted to get out ofmy job.
All right.
And I say nine to five, but itreally wasn't.
The whole reason I want to getout of my job is uh my hours
were like at nights and weekendsand holidays.
So it was like wheneverfamilies were home, that's when
I was working.
And so what I was doing is Iwas selling these athletic
(05:15):
recruiting packages to like highschool, you know, fam kids with
high school athletes or evenmiddle school athletes who
wanted a better shot of theirkid getting recruited for
college sports.
I would sell them our programsto help them enhance their
chances of getting recruited.
Okay.
But that means kids are atschool all day.
So I'm not working during thedaytime, right?
(05:36):
Now there were some other prephours and meetings and things
like that.
So the schedule was really kindof weird.
Like it'd be like mornings foryou know an hour or two that I'd
have to work, then I'd have alittle bit of time off during
the day, then I'd be back at mydesk at like three or four
o'clock.
All right.
My daughter was getting, at thetime, I think she was like
around three or four.
She was into like dance andsome other stuff.
And so she would she startedhaving these performances and
(05:59):
things like that.
And I wouldn't be able to go tothem because I had to work,
right?
Or I'd have to ask off, andthat always kind of drove me
nuts.
As an entrepreneur guy, I hatedhaving to like ask permission
to do things, right?
I get it as a business owner.
Now I understand why that'simportant, but my personality
type doesn't like those things.
So for me, it started with Iwant to get out of my job as
(06:20):
quickly as humanly possible.
Okay.
Then it came down to so thatwas the why.
Why do why do I want realestate?
Well, I thought real estategave me the best opportunity.
And then I I sat and dreamed upwhat do I need to have in order
for me to be living my dreamlife?
So that would be like the otherpiece for you guys as you're
starting to think about this islike, what does the dream
(06:41):
outcome look like for you?
Okay.
For some of you guys, it mightjust be, hey, I want to have a
retirement.
Um, I want to have, you know,10 properties that I've got, you
know, at least 20% equity in,and I can set and forget, and
they're nice properties.
And, you know, in 20, 30 years,that's my retirement.
Or whatever it is for you, getreally crystal clear on a why
(07:03):
you're even listening to thispodcast.
Because if you're listening tothis podcast, that means you
have some big ambitions or somegoals, right?
You have some reason you'retaking time out of your day to
listen or watch this episode.
So get clear on why that is.
What is the big vision for you?
Maybe it's a five year, a10-year, a 20-year, a 30-year,
whatever the case is, get reallycrystal clear.
Again, for me, it was asquickly as humanly possible out
(07:25):
of my job.
What did that mean?
At the time, I thought I needed$20,000 passively coming in to
completely be financially free.
Okay.
Um, and so then I was like,well, what do I think I need to
do to get there?
So now I start workingbackwards, right?
And that's really all we'redoing in these goal setting
things.
But we want to get reallycrystal clear.
Okay, so how do I want to getthere?
(07:46):
At that time, I was using theBURR strategy.
I didn't have a lot of money tostart, right?
So I needed to burr everything.
Everything had a Burr and I hadto do it correctly.
And if you're not sure what theBURR is, if this is your first
time hearing that acronym, itstands for buy, rehab, rent,
refinance, repeat.
All right.
And it's a way to recyclecapital, basically.
(08:07):
And so what I mean by that isinstead of having to put 20, 25%
down plus all the rehab onevery single property, you can
basically, you know, utilizeother people's money for a short
period of time and thenrefinance out of it, pay your
private lenders back or yourhard money guys, or whatever.
There's a million differentways, and we have other episodes
on the birth strategy.
So I won't get all into thedetails on that, but that's what
(08:29):
that stands for.
All right.
So my goal was I'm gonna get ahundred doors, that cash flow
after everything, $200 per door.
Okay, and then I'm like, bam, Igot my goal, right?
$20,000.
So I did that, but um Iutilized these strategies.
(08:49):
So that was the big target,right?
100 doors.
I I found my big target.
What's the big target?
100 doors, 200 bucks a door.
Okay.
That was what I was going, thatwas what I was shooting for.
All right.
So for me, I also got clear onwhere did I want these
properties?
Okay.
How was I gonna do this?
So I at the start, I was gonnaself-manage and then hire
(09:13):
property management.
So when I first set this biggoal, I didn't really think
through the management piece.
As I got a few properties, Istarted to tighten up that um
that goal a little bit, right?
Okay, so now I added some otherlittle caveats to it once I get
into it, but you don't have toworry about some of that stuff
right now.
Just get really crystal clearon the big goal, okay?
(09:34):
And then you're just gonna puta plan in place and you're gonna
adjust this quarterly, okay?
So you're gonna run what wecall 12-week years, and there's
a great book out there calledThe 12-week year.
And if you follow that programand that step, you will get more
done in three months than mostpeople get done in an entire
year.
That's the premise of the book.
But it's a really effective wayto break up, you know, this
(09:57):
same thing we're gonna talkabout here with setting your
goals.
Okay.
So set that goal, the big goal,and then we start to work
backwards.
Okay, so for me, I was like asquick as I possibly can, I need
to do that.
But then I had to break thatdown into like realistic,
actionable items.
Okay.
So step one at the first stepwas I started working backwards
(10:20):
and I said, Okay, well, if Icould do this in like five
years, that'd be amazing.
Okay, so then I just break itdown.
How many doors do I need everyyear to hit that target?
Okay, now if you're juststarting out like I was when I
when I'm sharing this example ofthese big goals, uh, you may
want to ramp up to the big goal,right?
So you might say, okay, I wanta hundred doors in five years.
(10:42):
Well, you may want to kind oftier that.
So your first year is probablygonna be a little bit less as
you're getting going, you haveto learn and build your
contacts.
And there's a lot of otherthings that get the rocket ship
off the ground, so to speak.
And so you're gonna have a lotof foundational framework that
you're gonna lay in that firstyear.
All right.
So you may want to just tieryour goal a little bit if you're
(11:02):
just starting out, all right,uh, into the bigger goals.
But how I would potentiallywork this today if I was
starting over, okay, is 100doors, five years.
Okay.
I'm gonna break that out,right, and back it down.
And what I would probably sayis realistically, if I could get
a duplex like every two monthswhen I start up, that might be a
(11:24):
pretty decent target to go for.
So you get one, you get it inprocess, you get another one
under contract, you get it inprocess.
Okay.
Uh that might be how I wouldstructure it in today's world
for the first year and juststart, start there.
Okay, now you might hear that,your goals might be completely
different, and that's fine.
This is really about you.
Some other folks that we'reworking with right now that I'm
(11:46):
I'm coaching from our team, youknow, we have somebody on our
team, they want five flips nextyear at 30,000 a flip.
Very doable.
Okay.
So then we have to think aboutokay, great, let's break that
down.
What needs to happen?
This is the next next step ofall this.
What needs to happen next,okay, or in the next 12 weeks in
(12:08):
order for you to be on targetfor that?
Okay, so they need to have atleast one property in process
and probably another one undercontract to stay on target.
Okay.
So then we have to really well,now that we have these targets,
these little bit more near-termtargets, we've got the 12-month
target, let's say.
Okay, we've got our five flipsin the next 12 months, we've got
(12:30):
our whatever it is, you know,six duplexes that we're gonna
get in the next 12 months.
Now we can start to break thatdown into quarterly goal.
All right.
So what do we need to do in aquarterly?
Again, the five flips.
All right, cool.
We got to have one and a half,let's call it, properties in
process.
Okay.
All right, cool.
We got that.
Now, really simply, the nextstep that's gonna come is we
(12:53):
have to get clear on what do weneed to do in the next month in
order to be able to do that.
So, what are the things thatneed to have happen in the next
month?
Okay, so I need to havefinancing set up in the next
month in order to do that.
I need to be crystal clear inmy buy box.
What am I even looking for?
Um, I need to have sources forthese deals.
(13:13):
Where am I gonna get the dealsfrom?
All right.
Um, if you don't have that,that's a goal.
Okay, I don't know where I'mgonna get these deals from.
Wisconsin discount property isthe best spot to get it, just
saying.
But anyway, where are you gonnaget them from?
You got to come up with somesome deal flow sources, some
potentially, some financingsources, all right?
What it's sp do you have aspecific location that you're
(13:36):
looking for?
All of those things.
So this is where you're gonnastart to build out the details
as you as you bring it back.
Going back, just to recap,we're gonna start first of all,
what is the big picture?
What's the big why?
Why are you doing this?
That that's gonna dictateeverything else, okay?
And then we're gonna start tojust break that down, okay?
And as you get closer andcloser, we're gonna get more and
(13:58):
more detailed with what wethink it is.
Okay, now you don't have to besuper rigid with some of these
things.
Like you might have some ideasright now of what you're gonna
do for, say, financing, and youmight learn some new information
that might change that for youonce you get going.
So you have to be willing to bea little bit flexible on the
how you're gonna get to thegoal, not necessarily focused on
(14:20):
um uh the how as much as likeget a framework going of what
you think it's gonna be, and youcan be flexible with swapping
some things out with the hows.
Okay.
So giving you another littlepiece of this, we got the big
why.
We're gonna start carving thatup into smaller chunks.
All right, work it backwardswherever your big goal is, then
work it down into at least ayear, then the next six months,
(14:44):
the next 12 weeks, the nextmonth, then we're gonna get into
the more of the immediateaction steps, okay?
So if it were me and I said,okay, starting January 1st, this
is my goal and this is what I'mgoing to do.
All right, I'm just gonna givemyself some grace for the next
couple weeks here.
I'm not gonna get crazy.
I'm just gonna enjoy theholidays, whatever it is for
(15:06):
you.
Okay.
January 1st, I'm gonna getstarted.
Then I want to really carve outlike what are those things I
need to accomplish in that firstweek to stay on target.
Okay, so it might be like, I'mgonna I need to send emails to
10 different lenders to startthat process of getting lending
set up, or I need to find fivedifferent real estate agents
(15:27):
that can give me um leads onlistings uh that might fit my
buy box, or I need to get reallycrystal clear on what is my buy
box.
That's another big one uh thatthat's out there that we talk
about a lot is knowing what isyour buy box.
So for me, giving you guysanother example here, my buy box
was pretty simple when westarted this.
(15:47):
It was any property that Icould burr into, and it would
cash flow at 200 bucks a door inlike the Green Bay Appleton
market.
And the reason I chose those isbecause I had property
management then that could dothe managing.
And I didn't want to do themanagement.
This was that for my first one.
When I my first deal, just toclarify, I was just it was all
(16:10):
about the burr and the 200 bucksa month.
Okay.
Ideally in Green Bay.
That's where I was looking.
Um, as we started getting intoit, then I was like, okay, I can
do Green Bay, I can do Appletonbecause I've got property
management in place.
All right.
So for you guys, you might bemore specific.
Maybe you say, hey, I onlywant, you know, three bed, two
baths with two car garages inthese specific areas.
(16:33):
Okay.
So you might be more limited,right, in your goals.
And that might be something toconsider.
If you've got bigger goals, butyou've got a very narrow buy
box, you may have to, you mayhave to evaluate that buy box
and open that back up to matchyour big goal.
So this is part of the goalsetting process that you guys
should be going through asyou're sitting down coming up
(16:56):
this these next couple weeks.
All right.
If you're again, if your buybox is too tight, it doesn't
match up with the goal and theintensity level of your goal
that you want to accomplish,it's gonna be tough to achieve
it.
So don't butch your, don'tpigeonhole yourself if you got
some big aspirations here.
All right, you're gonna have tobe a little bit more open, um,
especially in a mark in in themarkets that we have in
(17:17):
Wisconsin where there's youknow, this is all smaller
markets for the most part.
You're not gonna have as muchdeal flow as, let's say, if you
were in Phoenix or San Diego orsome of these other places with
massive populations.
It's gonna be a little bit morelimited on probably what you're
gonna be able to have accessto, even be able to buy.
(17:38):
All right.
So get clear on that, allright.
And then get your who's.
Okay.
So once you figure that out,what is the goal?
What is the action steps that Ineed to take?
Then figure out who are thewho's that you need on your team
in order to make that happen.
And I don't necessarily meanyou have to hire people, all
right, but you may need to, youknow, think about some people
(17:59):
that are gonna be 1099 hires.
Like they don't have to be on apayroll for you, but you may
have to be thinking about whoare some 1099 people or some
vendors that you're gonna needin order to achieve those goals.
Okay.
I will tell you this when weset these goals, we had Caleb
Hayes, who, if you guys don'tknow Caleb, awesome guy, and um
was very instrumental in helpingus really plan out a lot of
(18:22):
this stuff when we first startedup.
And I remember sitting downwith him, and I think I've
shared this before on theepisode on the show, but um, we
were doing one deal every couplemonths when we when we first
met with him.
And um I remember him tellingus we needed to get a
bookkeeper, like ASAP, right?
And at that time I was like, Idon't think we can afford a
(18:44):
bookkeeper, man.
And like we don't even need it,like, what do we need a bookie?
We're not even we're only doinglike a couple deals so far.
And one of the best things hehe told me is you need to hire
or get vendors for people forwhere you're going to be, not
where you are.
And so that's important too, isyou guys are setting these
goals.
Get really clear on who arewhere are you going to be in the
(19:05):
next 12 months, 24 months, 36months.
Where are you going to be, andthen who are you going to need
on your team in order for you tobe able to get there?
Okay.
Bookkeeping is one uh that Isee a lot of times.
Um it holds people up, holdspeople back.
Greg Newman, who's been on theepisode, I just ran into him at
(19:26):
the uh Pace Morby event not thatlong ago in Green Bay, and we
were chatting a little bit aboutwhere he was at because we
talked a little bit.
I don't know if it was on theepisode or when we weren't
recording, but we talked alittle bit about um some of the
things that were holding up hisbusiness as he's scaling and
growing.
And I think he's over 50 rentalunits now and they're
self-managing, and he'sfull-time in real estate, and
(19:47):
bookkeeping was one that washolding him up.
I think his wife is doing thebookkeeping, but it's it's a
pain in the butt for them to doit and to keep up with it.
And so we talked about uhgetting somebody in to do the
the bookkeeping.
Okay.
I'll also say you want to getsomebody that knows what they're
doing with real estatebookkeeping.
I had a VA doing some of myrental books for a while, and
(20:10):
then uh she left and we turnedit over to the people who do our
books for the wholesaling andflipping company, where there's
a lot more volume and a lot moretransactions.
And so it's a more of anexpense to have a professional
do it.
But I will tell you what, weare finding all kinds of things
that are really costing us a lotof money because we didn't get
(20:32):
the write-offs last year becauseof the way the books were done
or things that were missed ormisclassified.
Um, and so it's now we'replaying catch up, but we have to
make that decision.
Do we want to go back and amendour taxes from last year or
just suck it up and move on?
So what you guys are missing,the opportunities sometimes with
these, because you're you'reonly looking at where you are,
(20:55):
not where you're going to be,could be costing you a lot of
money.
So think about those things tooas you guys are setting the
goals.
What um, what people or who doyou need on your team in your
wheelhouse to make thingshappen?
Another one that has come up insome coaching calls with some
people on my team recently is umthey're in doing the doing the
(21:16):
work.
On the properties, and it'scausing struggles in their in
their marriage.
It's getting them annoyed witheach other because one person
thinks it should be done fasterand the other person wants to
take their time a little bitmore, but they're on a hard
money loan.
So every day it's not done,it's costing them money, right?
And the reason that they'redoing the work themselves is to
quote unquote save money.
(21:37):
The obvious answer here is tohire things out here and and
play the speed game and get thisthing done and on the market
and sold sooner so that it's notcosting you money and you get
your time back.
So you're freeing yourself up,and now you're allowing yourself
to scale and hit those goalsmuch easier than you being the
cog in the wheel.
(21:58):
Okay?
So think about all of thosethings as you guys are planning
it out.
Again, this is a really simpleepisode today, guys.
It's start with your big whythis year.
Start there.
Why do you want to do this?
Work it backwards into somesmaller, more manageable goals,
some more targets.
Again, if you got a big target,it's not going to be an
even-paced thing.
(22:19):
So if you're saying like me,100 doors, five years, you're
going to have to probably rampthat up into bigger targets each
year as you grow.
Okay.
Then work it into some smallernext quarter, what needs to
happen, to stay on the pace.
What needs to happen the nextmonth and the next week.
All right.
And then figure out your who's.
(22:41):
Who are you going to need onyour team to get you to where
you need to be?
And the last thing I'll leaveyou guys with here today is who
are you going to need to be toreach your goals that you have
in the next three to five years?
Because the person you aretoday probably isn't the person
you're going to need to becomeif you have some big
aspirations.
(23:01):
So what kind of education areyou going to need to get
yourself?
What kind of training are yougoing to need to get yourself?
What kind of friendships areyou going to need to have?
I know somebody who else whostarted working for us for a
while back, that was one of thethings we talked about right
away when they started, is wesaid, dude, with your goals, the
people you're hanging out withright now, I hate to say it, but
they're not going to be thesame people you're going to hang
(23:22):
out with in the next three tofive years.
You're going to losefriendships.
And it's a good thing if youreally want to grow yourself.
So think about the peopleyou're surrounding yourself
with.
We've all heard it a milliontimes.
You are the sum of the fivepeople you hang out with the
most, right?
And it is very, very true.
So think about that.
And um and and think about whoyou need to become in order to
(23:44):
hit that next goal and reallylook at yourself in the mirror
as you're going to have tochange some habits, probably.
Maybe you've got to get upearlier every day.
Maybe you got to go to bedearlier every day.
Maybe you got to put the bottledown a little bit more next
year.
Um setting a little bit moresacrifices.
But that's why this is such animportant process to really sit
down and spend some time with.
So that's all I got for youguys today.
(24:06):
A quick episode as we get into2026 here, just talking about
goal setting.
I think it's a really importanttime.
I know it's kind of cliche andeverybody talks about goals this
time of year and all that sortof stuff, but it really is a
great time to reflect back.
For some reason, we put a dateJanuary 1st as like the time to
do all this stuff.
And um leading up over thesenext couple of weeks, it's a
(24:27):
great time to really just sitand reflect on this past year
and where you are and where youwant to get to, and then start
to put some pen to paper and layout a uh a plan.
And so I hope this was helpfultoday, guys.
If it has been helpful, pleasegive me some feedback on this.
Again, get on uh subscribe tothe YouTube for us, go on the
Facebook and Instagram andcomment done and tag two people
(24:50):
who you think would like this umshow.
And uh you're entered in andwin some of those contests.
And I hope I get to coach youand help you set your goals
personally.
Another thing we're doing aswell outside of the contest is
Reese from our team is anabsolute beast, and he has a
little different brain than Ido.
And he's he's had likeconversations with thousands of
investors since he's beenworking for us, and so he's seen
(25:12):
the good, the bad, and theugly.
He's also an investor himself,and so he is doing coaching
calls as well.
So if you want to get in onsome of those coaching calls, go
to Wisconsin DiscountProperties.com.
If you're not on the buyerslist yet, sign up for the buyers
list, and then Connor from ourteam will typically give you
like a little introduction calland just let him know hey man,
I'm interested in getting in oneof those coaching calls with
Reese.
(25:33):
Those are free if you'reinvesting in our market.
We're happy to do those forfree for you guys.
You got to come prepared.
This is not gonna be just aloosey goosey call.
We want serious people who areready to take massive action uh
on those coaching calls.
Reese's time is super valuable.
So um we're excited about doingthat and able to offer that for
(25:53):
you guys.
So, anyway, guys, hope this ishelpful.
Give me some feedback, and wewill see you guys on the next
episode.
What's up, my Wisco investor friends out there?
I'm your host of today's show,Corey Remett, and I'm super
excited today, guys, becausewe're going to be talking about
2026.
Can you believe it?
It's almost here.
It's coming fast.
Uh, how many times, guys?
A question for you have you setsome goals January 1st,
(01:40):
scratched them down, and byMarch, they're in the trash.
Right?
I mean, we've all been there,right?
I've done it multiple, multipletimes.
But today I'm gonna give youguys the exact formula I use to
set some goals to go from zerounits to 100 units in just three
years.
All right.
And so I'm gonna give you guysthat same framework, the same
formula, and some tips on makingsure as you guys look forward
(02:02):
into 2026 that you are settingyourself up for success.
Guys, this is a great time ofyear to be doing that and a
great time of year to be reallyreflecting on what's worked this
past year, what hasn't workedthis past year, what what you
want to shoot for in 2026, andto start to lay the framework
and the action steps to be ableto get you there.
(02:23):
All right, so I'm excited aboutthat.
Before I get into that, though,guys, I'm gonna talk about a
little contest that we'rerunning.
And this is really just a bigthank you to the all of you guys
who are listening out there uhreligiously every single week.
And so we're gonna be doing aNew Year's big giveaway, and
we're picking three separatewinners.
All right, so we're gonna beannouncing all three winners on
January 1st to kick this 2026year off strong.
(02:45):
What we're doing, we're givingaway three things.
So you can get an hour strategycall session with me.
So we'll break down a lot ofthese goals for you or help you
set the goals.
If you're not really sure, youlisten to the episode, you're
like, man, uh, this sounds allgreat, but you need somebody to
sit down and actually do thistogether with you.
I will be able to do that withyou, okay?
The other thing we're gonnagive away a $250 Amazon or Visa
(03:06):
gift card, and a Wisconsininvestor starter kit is up for
grabs too.
So that's some podcast merch,some investing books that are
some of my favorites, and maybesome good old Door County coffee
or something like that.
So um, there'll be threedifferent winners.
All right, here's how you getin bet into this contest.
All right, so you're gonnasubscribe to the YouTube
channel.
So if you're listening to this,Spotify or Apple or wherever
(03:28):
you listen, go out to theYouTube channel, the Wisconsin
Investor, subscribe to it, allright, follow us on Instagram or
Facebook, and go to the pinnedgiveaway post on either
Instagram or Facebook, commentdone, and just tag two friends
who you think would love theshow.
Okay.
And if you want a bonus entryentry to this contest, share the
(03:48):
video on your story and tag theWisconsin investor.
All right.
Real simple, we're gonnaannounce the winners on January
1st.
So go out there, get in intothe contest, guys, and let's
let's uh let me help you make2026 the best year you've ever
had.
All right.
So let's talk about the goalsetting process, guys.
I'm just gonna get right intothe meat and potatoes of this
(04:09):
thing because uh, you know, Iknow you everybody's time is
valuable.
We don't need to sit and messaround here and and pussyfoot
around a little bit.
So let's get right into how youguys can make 2026 your best
year yet.
All right.
So a couple things.
First of all, um you gottastart with the big picture.
All right.
Anytime I'm really gettingdialed in on goals, I've got to
(04:31):
really think about the bigvision, the big picture, right?
So as it relates to realestate, first thing you gotta
figure out is like why, A, whyyou listen to this podcast?
B, why do you think real estateis the vehicle for you?
And C, why do you have any typeof ambition or goal as it
relates to real estate?
So what is that?
So for me, when I started, justto give you guys an example, my
(04:54):
why was really strong, right?
I really wanted to get out ofmy job.
All right.
And I say nine to five, but itreally wasn't.
The whole reason I want to getout of my job is uh my hours
were like at nights and weekendsand holidays.
So it was like wheneverfamilies were home, that's when
I was working.
And so what I was doing is Iwas selling these athletic
(05:15):
recruiting packages to like highschool, you know, fam kids with
high school athletes or evenmiddle school athletes who
wanted a better shot of theirkid getting recruited for
college sports.
I would sell them our programsto help them enhance their
chances of getting recruited.
Okay.
But that means kids are atschool all day.
So I'm not working during thedaytime, right?
(05:36):
Now there were some other prephours and meetings and things
like that.
So the schedule was really kindof weird.
Like it'd be like mornings foryou know an hour or two that I'd
have to work, then I'd have alittle bit of time off during
the day, then I'd be back at mydesk at like three or four
o'clock.
All right.
My daughter was getting, at thetime, I think she was like
around three or four.
She was into like dance andsome other stuff.
And so she would she startedhaving these performances and
(05:59):
things like that.
And I wouldn't be able to go tothem because I had to work,
right?
Or I'd have to ask off, andthat always kind of drove me
nuts.
As an entrepreneur guy, I hatedhaving to like ask permission
to do things, right?
I get it as a business owner.
Now I understand why that'simportant, but my personality
type doesn't like those things.
So for me, it started with Iwant to get out of my job as
(06:20):
quickly as humanly possible.
Okay.
Then it came down to so thatwas the why.
Why do why do I want realestate?
Well, I thought real estategave me the best opportunity.
And then I I sat and dreamed upwhat do I need to have in order
for me to be living my dreamlife?
So that would be like the otherpiece for you guys as you're
starting to think about this islike, what does the dream
(06:41):
outcome look like for you?
Okay.
For some of you guys, it mightjust be, hey, I want to have a
retirement.
Um, I want to have, you know,10 properties that I've got, you
know, at least 20% equity in,and I can set and forget, and
they're nice properties.
And, you know, in 20, 30 years,that's my retirement.
Or whatever it is for you, getreally crystal clear on a why
(07:03):
you're even listening to thispodcast.
Because if you're listening tothis podcast, that means you
have some big ambitions or somegoals, right?
You have some reason you'retaking time out of your day to
listen or watch this episode.
So get clear on why that is.
What is the big vision for you?
Maybe it's a five year, a10-year, a 20-year, a 30-year,
whatever the case is, get reallycrystal clear.
Again, for me, it was asquickly as humanly possible out
(07:25):
of my job.
What did that mean?
At the time, I thought I needed$20,000 passively coming in to
completely be financially free.
Okay.
Um, and so then I was like,well, what do I think I need to
do to get there?
So now I start workingbackwards, right?
And that's really all we'redoing in these goal setting
things.
But we want to get reallycrystal clear.
Okay, so how do I want to getthere?
(07:46):
At that time, I was using theBURR strategy.
I didn't have a lot of money tostart, right?
So I needed to burr everything.
Everything had a Burr and I hadto do it correctly.
And if you're not sure what theBURR is, if this is your first
time hearing that acronym, itstands for buy, rehab, rent,
refinance, repeat.
All right.
And it's a way to recyclecapital, basically.
(08:07):
And so what I mean by that isinstead of having to put 20, 25%
down plus all the rehab onevery single property, you can
basically, you know, utilizeother people's money for a short
period of time and thenrefinance out of it, pay your
private lenders back or yourhard money guys, or whatever.
There's a million differentways, and we have other episodes
on the birth strategy.
So I won't get all into thedetails on that, but that's what
(08:29):
that stands for.
All right.
So my goal was I'm gonna get ahundred doors, that cash flow
after everything, $200 per door.
Okay, and then I'm like, bam, Igot my goal, right?
$20,000.
So I did that, but um Iutilized these strategies.
(08:49):
So that was the big target,right?
100 doors.
I I found my big target.
What's the big target?
100 doors, 200 bucks a door.
Okay.
That was what I was going, thatwas what I was shooting for.
All right.
So for me, I also got clear onwhere did I want these
properties?
Okay.
How was I gonna do this?
So I at the start, I was gonnaself-manage and then hire
(09:13):
property management.
So when I first set this biggoal, I didn't really think
through the management piece.
As I got a few properties, Istarted to tighten up that um
that goal a little bit, right?
Okay, so now I added some otherlittle caveats to it once I get
into it, but you don't have toworry about some of that stuff
right now.
Just get really crystal clearon the big goal, okay?
(09:34):
And then you're just gonna puta plan in place and you're gonna
adjust this quarterly, okay?
So you're gonna run what wecall 12-week years, and there's
a great book out there calledThe 12-week year.
And if you follow that programand that step, you will get more
done in three months than mostpeople get done in an entire
year.
That's the premise of the book.
But it's a really effective wayto break up, you know, this
(09:57):
same thing we're gonna talkabout here with setting your
goals.
Okay.
So set that goal, the big goal,and then we start to work
backwards.
Okay, so for me, I was like asquick as I possibly can, I need
to do that.
But then I had to break thatdown into like realistic,
actionable items.
Okay.
So step one at the first stepwas I started working backwards
(10:20):
and I said, Okay, well, if Icould do this in like five
years, that'd be amazing.
Okay, so then I just break itdown.
How many doors do I need everyyear to hit that target?
Okay, now if you're juststarting out like I was when I
when I'm sharing this example ofthese big goals, uh, you may
want to ramp up to the big goal,right?
So you might say, okay, I wanta hundred doors in five years.
(10:42):
Well, you may want to kind oftier that.
So your first year is probablygonna be a little bit less as
you're getting going, you haveto learn and build your
contacts.
And there's a lot of otherthings that get the rocket ship
off the ground, so to speak.
And so you're gonna have a lotof foundational framework that
you're gonna lay in that firstyear.
All right.
So you may want to just tieryour goal a little bit if you're
(11:02):
just starting out, all right,uh, into the bigger goals.
But how I would potentiallywork this today if I was
starting over, okay, is 100doors, five years.
Okay.
I'm gonna break that out,right, and back it down.
And what I would probably sayis realistically, if I could get
a duplex like every two monthswhen I start up, that might be a
(11:24):
pretty decent target to go for.
So you get one, you get it inprocess, you get another one
under contract, you get it inprocess.
Okay.
Uh that might be how I wouldstructure it in today's world
for the first year and juststart, start there.
Okay, now you might hear that,your goals might be completely
different, and that's fine.
This is really about you.
Some other folks that we'reworking with right now that I'm
(11:46):
I'm coaching from our team, youknow, we have somebody on our
team, they want five flips nextyear at 30,000 a flip.
Very doable.
Okay.
So then we have to think aboutokay, great, let's break that
down.
What needs to happen?
This is the next next step ofall this.
What needs to happen next,okay, or in the next 12 weeks in
(12:08):
order for you to be on targetfor that?
Okay, so they need to have atleast one property in process
and probably another one undercontract to stay on target.
Okay.
So then we have to really well,now that we have these targets,
these little bit more near-termtargets, we've got the 12-month
target, let's say.
Okay, we've got our five flipsin the next 12 months, we've got
(12:30):
our whatever it is, you know,six duplexes that we're gonna
get in the next 12 months.
Now we can start to break thatdown into quarterly goal.
All right.
So what do we need to do in aquarterly?
Again, the five flips.
All right, cool.
We got to have one and a half,let's call it, properties in
process.
Okay.
All right, cool.
We got that.
Now, really simply, the nextstep that's gonna come is we
(12:53):
have to get clear on what do weneed to do in the next month in
order to be able to do that.
So, what are the things thatneed to have happen in the next
month?
Okay, so I need to havefinancing set up in the next
month in order to do that.
I need to be crystal clear inmy buy box.
What am I even looking for?
Um, I need to have sources forthese deals.
(13:13):
Where am I gonna get the dealsfrom?
All right.
Um, if you don't have that,that's a goal.
Okay, I don't know where I'mgonna get these deals from.
Wisconsin discount property isthe best spot to get it, just
saying.
But anyway, where are you gonnaget them from?
You got to come up with somesome deal flow sources, some
potentially, some financingsources, all right?
What it's sp do you have aspecific location that you're
(13:36):
looking for?
All of those things.
So this is where you're gonnastart to build out the details
as you as you bring it back.
Going back, just to recap,we're gonna start first of all,
what is the big picture?
What's the big why?
Why are you doing this?
That that's gonna dictateeverything else, okay?
And then we're gonna start tojust break that down, okay?
And as you get closer andcloser, we're gonna get more and
(13:58):
more detailed with what wethink it is.
Okay, now you don't have to besuper rigid with some of these
things.
Like you might have some ideasright now of what you're gonna
do for, say, financing, and youmight learn some new information
that might change that for youonce you get going.
So you have to be willing to bea little bit flexible on the
how you're gonna get to thegoal, not necessarily focused on
(14:20):
um uh the how as much as likeget a framework going of what
you think it's gonna be, and youcan be flexible with swapping
some things out with the hows.
Okay.
So giving you another littlepiece of this, we got the big
why.
We're gonna start carving thatup into smaller chunks.
All right, work it backwardswherever your big goal is, then
work it down into at least ayear, then the next six months,
(14:44):
the next 12 weeks, the nextmonth, then we're gonna get into
the more of the immediateaction steps, okay?
So if it were me and I said,okay, starting January 1st, this
is my goal and this is what I'mgoing to do.
All right, I'm just gonna givemyself some grace for the next
couple weeks here.
I'm not gonna get crazy.
I'm just gonna enjoy theholidays, whatever it is for
(15:06):
you.
Okay.
January 1st, I'm gonna getstarted.
Then I want to really carve outlike what are those things I
need to accomplish in that firstweek to stay on target.
Okay, so it might be like, I'mgonna I need to send emails to
10 different lenders to startthat process of getting lending
set up, or I need to find fivedifferent real estate agents
(15:27):
that can give me um leads onlistings uh that might fit my
buy box, or I need to get reallycrystal clear on what is my buy
box.
That's another big one uh thatthat's out there that we talk
about a lot is knowing what isyour buy box.
So for me, giving you guysanother example here, my buy box
was pretty simple when westarted this.
(15:47):
It was any property that Icould burr into, and it would
cash flow at 200 bucks a door inlike the Green Bay Appleton
market.
And the reason I chose those isbecause I had property
management then that could dothe managing.
And I didn't want to do themanagement.
This was that for my first one.
When I my first deal, just toclarify, I was just it was all
(16:10):
about the burr and the 200 bucksa month.
Okay.
Ideally in Green Bay.
That's where I was looking.
Um, as we started getting intoit, then I was like, okay, I can
do Green Bay, I can do Appletonbecause I've got property
management in place.
All right.
So for you guys, you might bemore specific.
Maybe you say, hey, I onlywant, you know, three bed, two
baths with two car garages inthese specific areas.
(16:33):
Okay.
So you might be more limited,right, in your goals.
And that might be something toconsider.
If you've got bigger goals, butyou've got a very narrow buy
box, you may have to, you mayhave to evaluate that buy box
and open that back up to matchyour big goal.
So this is part of the goalsetting process that you guys
should be going through asyou're sitting down coming up
(16:56):
this these next couple weeks.
All right.
If you're again, if your buybox is too tight, it doesn't
match up with the goal and theintensity level of your goal
that you want to accomplish,it's gonna be tough to achieve
it.
So don't butch your, don'tpigeonhole yourself if you got
some big aspirations here.
All right, you're gonna have tobe a little bit more open, um,
especially in a mark in in themarkets that we have in
(17:17):
Wisconsin where there's youknow, this is all smaller
markets for the most part.
You're not gonna have as muchdeal flow as, let's say, if you
were in Phoenix or San Diego orsome of these other places with
massive populations.
It's gonna be a little bit morelimited on probably what you're
gonna be able to have accessto, even be able to buy.
(17:38):
All right.
So get clear on that, allright.
And then get your who's.
Okay.
So once you figure that out,what is the goal?
What is the action steps that Ineed to take?
Then figure out who are thewho's that you need on your team
in order to make that happen.
And I don't necessarily meanyou have to hire people, all
right, but you may need to, youknow, think about some people
(17:59):
that are gonna be 1099 hires.
Like they don't have to be on apayroll for you, but you may
have to be thinking about whoare some 1099 people or some
vendors that you're gonna needin order to achieve those goals.
Okay.
I will tell you this when weset these goals, we had Caleb
Hayes, who, if you guys don'tknow Caleb, awesome guy, and um
was very instrumental in helpingus really plan out a lot of
(18:22):
this stuff when we first startedup.
And I remember sitting downwith him, and I think I've
shared this before on theepisode on the show, but um, we
were doing one deal every couplemonths when we when we first
met with him.
And um I remember him tellingus we needed to get a
bookkeeper, like ASAP, right?
And at that time I was like, Idon't think we can afford a
(18:44):
bookkeeper, man.
And like we don't even need it,like, what do we need a bookie?
We're not even we're only doinglike a couple deals so far.
And one of the best things hehe told me is you need to hire
or get vendors for people forwhere you're going to be, not
where you are.
And so that's important too, isyou guys are setting these
goals.
Get really clear on who arewhere are you going to be in the
(19:05):
next 12 months, 24 months, 36months.
Where are you going to be, andthen who are you going to need
on your team in order for you tobe able to get there?
Okay.
Bookkeeping is one uh that Isee a lot of times.
Um it holds people up, holdspeople back.
Greg Newman, who's been on theepisode, I just ran into him at
(19:26):
the uh Pace Morby event not thatlong ago in Green Bay, and we
were chatting a little bit aboutwhere he was at because we
talked a little bit.
I don't know if it was on theepisode or when we weren't
recording, but we talked alittle bit about um some of the
things that were holding up hisbusiness as he's scaling and
growing.
And I think he's over 50 rentalunits now and they're
self-managing, and he'sfull-time in real estate, and
(19:47):
bookkeeping was one that washolding him up.
I think his wife is doing thebookkeeping, but it's it's a
pain in the butt for them to doit and to keep up with it.
And so we talked about uhgetting somebody in to do the
the bookkeeping.
Okay.
I'll also say you want to getsomebody that knows what they're
doing with real estatebookkeeping.
I had a VA doing some of myrental books for a while, and
(20:10):
then uh she left and we turnedit over to the people who do our
books for the wholesaling andflipping company, where there's
a lot more volume and a lot moretransactions.
And so it's a more of anexpense to have a professional
do it.
But I will tell you what, weare finding all kinds of things
that are really costing us a lotof money because we didn't get
(20:32):
the write-offs last year becauseof the way the books were done
or things that were missed ormisclassified.
Um, and so it's now we'replaying catch up, but we have to
make that decision.
Do we want to go back and amendour taxes from last year or
just suck it up and move on?
So what you guys are missing,the opportunities sometimes with
these, because you're you'reonly looking at where you are,
(20:55):
not where you're going to be,could be costing you a lot of
money.
So think about those things tooas you guys are setting the
goals.
What um, what people or who doyou need on your team in your
wheelhouse to make thingshappen?
Another one that has come up insome coaching calls with some
people on my team recently is umthey're in doing the doing the
(21:16):
work.
On the properties, and it'scausing struggles in their in
their marriage.
It's getting them annoyed witheach other because one person
thinks it should be done fasterand the other person wants to
take their time a little bitmore, but they're on a hard
money loan.
So every day it's not done,it's costing them money, right?
And the reason that they'redoing the work themselves is to
quote unquote save money.
(21:37):
The obvious answer here is tohire things out here and and
play the speed game and get thisthing done and on the market
and sold sooner so that it's notcosting you money and you get
your time back.
So you're freeing yourself up,and now you're allowing yourself
to scale and hit those goalsmuch easier than you being the
cog in the wheel.
(21:58):
Okay?
So think about all of thosethings as you guys are planning
it out.
Again, this is a really simpleepisode today, guys.
It's start with your big whythis year.
Start there.
Why do you want to do this?
Work it backwards into somesmaller, more manageable goals,
some more targets.
Again, if you got a big target,it's not going to be an
even-paced thing.
(22:19):
So if you're saying like me,100 doors, five years, you're
going to have to probably rampthat up into bigger targets each
year as you grow.
Okay.
Then work it into some smallernext quarter, what needs to
happen, to stay on the pace.
What needs to happen the nextmonth and the next week.
All right.
And then figure out your who's.
(22:41):
Who are you going to need onyour team to get you to where
you need to be?
And the last thing I'll leaveyou guys with here today is who
are you going to need to be toreach your goals that you have
in the next three to five years?
Because the person you aretoday probably isn't the person
you're going to need to becomeif you have some big
aspirations.
(23:01):
So what kind of education areyou going to need to get
yourself?
What kind of training are yougoing to need to get yourself?
What kind of friendships areyou going to need to have?
I know somebody who else whostarted working for us for a
while back, that was one of thethings we talked about right
away when they started, is wesaid, dude, with your goals, the
people you're hanging out withright now, I hate to say it, but
they're not going to be thesame people you're going to hang
(23:22):
out with in the next three tofive years.
You're going to losefriendships.
And it's a good thing if youreally want to grow yourself.
So think about the peopleyou're surrounding yourself
with.
We've all heard it a milliontimes.
You are the sum of the fivepeople you hang out with the
most, right?
And it is very, very true.
So think about that.
And um and and think about whoyou need to become in order to
(23:44):
hit that next goal and reallylook at yourself in the mirror
as you're going to have tochange some habits, probably.
Maybe you've got to get upearlier every day.
Maybe you got to go to bedearlier every day.
Maybe you got to put the bottledown a little bit more next
year.
Um setting a little bit moresacrifices.
But that's why this is such animportant process to really sit
down and spend some time with.
So that's all I got for youguys today.
(24:06):
A quick episode as we get into2026 here, just talking about
goal setting.
I think it's a really importanttime.
I know it's kind of cliche andeverybody talks about goals this
time of year and all that sortof stuff, but it really is a
great time to reflect back.
For some reason, we put a dateJanuary 1st as like the time to
do all this stuff.
And um leading up over thesenext couple of weeks, it's a
(24:27):
great time to really just sitand reflect on this past year
and where you are and where youwant to get to, and then start
to put some pen to paper and layout a uh a plan.
And so I hope this was helpfultoday, guys.
If it has been helpful, pleasegive me some feedback on this.
Again, get on uh subscribe tothe YouTube for us, go on the
Facebook and Instagram andcomment done and tag two people
(24:50):
who you think would like this umshow.
And uh you're entered in andwin some of those contests.
And I hope I get to coach youand help you set your goals
personally.
Another thing we're doing aswell outside of the contest is
Reese from our team is anabsolute beast, and he has a
little different brain than Ido.
And he's he's had likeconversations with thousands of
investors since he's beenworking for us, and so he's seen
(25:12):
the good, the bad, and theugly.
He's also an investor himself,and so he is doing coaching
calls as well.
So if you want to get in onsome of those coaching calls, go
to Wisconsin DiscountProperties.com.
If you're not on the buyerslist yet, sign up for the buyers
list, and then Connor from ourteam will typically give you
like a little introduction calland just let him know hey man,
I'm interested in getting in oneof those coaching calls with
Reese.
(25:33):
Those are free if you'reinvesting in our market.
We're happy to do those forfree for you guys.
You got to come prepared.
This is not gonna be just aloosey goosey call.
We want serious people who areready to take massive action uh
on those coaching calls.
Reese's time is super valuable.
So um we're excited about doingthat and able to offer that for
(25:53):
you guys.
So, anyway, guys, hope this ishelpful.
Give me some feedback, and wewill see you guys on the next
episode.
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